Rascasse Audience Intelligence

Easy-Bake Oven Target Market in United States

A data profile of the people who buy, follow and care about Easy-Bake Oven in United States — modelled from more than twelve digital signal sources. Easy-Bake Oven has an estimated audience of 772,555 people in United States.

#2896among Brand in United States#481in Kids & Family

The average Easy-Bake Oven fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snow blower, Family Dollar, MSN, with strongest over-indexing on Snow blower (21.78× the country average).

Demographically, the Easy-Bake Oven audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easy-Bake Oven fan in United States is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Snow blower.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easy-Bake Oven profile in United States.

Audience size
773K
in United States
Gender
63.5%♀
36.5% male
Age
44.2
average years
Country rank
#28099
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Easy-Bake Oven

63.5% are female, 36.5% are male, average age 44.2.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Easy-Bake Oven audience in United States
MetricValue
Female63.5%
Male36.5%
Average age44.2
Estimated audience size772,555
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Easy-Bake Oven audience in United States
Age bracketShare%
16-1918%
20-2911%
30-3913%
40-4918%
50+40%
Fig. 04

Worldwide distribution

69.4%

of the worldwide Easy-Bake Oven audience comes from United States.

Worldwide audience distribution share by country for Easy-Bake Oven
CountryShare
United States69.4%
Canada5.9%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easy-Bake Oven audience in United States is strongest.

Fig. 05

Top regions by affinity

Easy-Bake Oven customers by region in United States
#RegionReachAffinity×
01Louisiana~20K1.58×
02Mississippi~9K1.44×
03Alabama~10K1.41×
04Michigan~30K1.36×
05Ohio~30K1.32×
06South Carolina~10K1.29×
07Kentucky~10K1.28×
08Pennsylvania~30K1.27×
09West Virginia~4K1.25×
10Georgia~30K1.22×
11Tennessee~20K1.22×
12Missouri~10K1.20×
13Indiana~20K1.19×
14North Carolina~30K1.15×
15Arkansas~7K1.12×
16Delaware~2K1.11×
17Illinois~30K1.08×
18Maryland~10K1.06×
19Connecticut~8K1.02×
20Iowa~6K1.02×
21Virginia~20K1.01×
22Oklahoma~8K1.01×
23Nebraska~4K1.01×
24New Jersey~20K0.98×
25Wisconsin~10K0.98×
26Kansas~6K0.97×
27Rhode Island~2K0.96×
28Maine~3K0.95×
29Texas~60K0.94×
30New Hampshire~3K0.94×
31New York~40K0.92×
32Minnesota~10K0.91×
33North Dakota~1K0.90×
34Massachusetts~10K0.88×
35Idaho~3K0.88×
36South Dakota~2K0.88×
37Arizona~10K0.87×
38Florida~40K0.86×
39Utah~6K0.86×
40Montana~2K0.82×
41Vermont~1K0.82×
42Nevada~6K0.81×
43Washington, District of Columbia~2K0.79×
44Alaska~1K0.79×
45Oregon~7K0.77×
46New Mexico~3K0.77×
47California~60K0.76×
48Colorado~9K0.75×
49Washington~10K0.73×
50Hawaii~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Easy-Bake Oven, United States
0.65×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easy-Bake Oven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easy-Bake Oven audience
#·InterestCategoryAffinity×
01Bread machineHome & Garden28.24×
02Snow blowerHome & Garden21.78×
03CockroachPets & Animals10.89×
04International educationBusiness & Career7.56×
05FurnaceHome & Garden6.66×
06TableclothHome & Garden6.40×
07Family DollarFashion & Accessoires5.58×
08PergolaHome & Garden5.44×
09LoggingTechnology & Electronics5.10×
10MasonryHome & Garden4.87×
11Lawn mowerHome & Garden3.72×
12Natural gasCars & Mobility3.65×
13VineyardFood & Beverages3.51×
14IHOPFood & Beverages3.01×
15Scooby-DooMovies & TV2.61×
16MSNNews2.52×
17Hobby LobbyHome & Garden2.34×
18AldiShopping1.95×
19Texas RoadhouseFood & Beverages1.79×
20Dollar GeneralShopping1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easy-Bake Oven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easy-Bake Oven audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.78×
Family OrientationCONSERVATISM1.60×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easy-Bake Oven audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
Early Adopter MentalityPOWER0.91×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Easy-Bake Oven's target market in United States?

Easy-Bake Oven's target market in United States covers an estimated 772,555 people, concentrated in California and Texas.

02

What is the gender split and age of Easy-Bake Oven customers?

63.5% of the Easy-Bake Oven audience are female, 36.5% are male, with an average age of 44.2 years.

03

Which brands do Easy-Bake Oven fans like most?

Easy-Bake Oven fans show strongest brand affinity for Snow blower (21.78×), Family Dollar (5.58×), and MSN (2.52×) over the country average.

04

Where do Easy-Bake Oven fans live in United States?

Easy-Bake Oven fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Easy-Bake Oven fans also like?

Beyond Easy-Bake Oven itself, the audience over-indexes on Family Dollar (5.58×), MSN (2.52×), Hobby Lobby (2.34×), and Pergola (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Easy-Bake Oven audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Easy-Bake Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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