Easy-Bake Oven Audience in United States
Easy-Bake Oven has an estimated audience of 756,808 people in United States. 63.5% are female, 36.5% are male, average age 44.2. Top brand affinities: Capital One, Google Maps, Circle K, AccuWeather, Diane Keaton.
Top brand affinities include Capital One, Google Maps, Circle K, with strongest over-indexing on Capital One (8.72× the country average). Demographically, the Easy-Bake Oven audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
Category: Kids & Family · Type: Brand
Demographics of Easy-Bake Oven fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.2 |
| Estimated audience size | 756,808 |
Audience persona
The typical Easy-Bake Oven fan in United States is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 8.72× | Business & Career |
| Google Maps | 6.71× | Internet & Social Media |
| Circle K | 11.77× | Shopping |
| AccuWeather | 10.36× | Home & Garden |
| Diane Keaton | 8.17× | Movies & TV |
| Google News | 7.66× | News |
| Indeed.com | 5.1× | Business & Career |
| Billy Bob Thornton | 10.78× | Movies & TV |
| Escape the room | 22.64× | Games |
| Matthew McConaughey | 10.03× | Movies & TV |
| Patrick Swayze | 13.54× | Movies & TV |
| MSN | 4.29× | News |
| Marisa Tomei | 17.42× | Movies & TV |
| Kendra Scott | 11.13× | Fashion & Accessoires |
| CarGurus | 6.06× | Cars & Mobility |
| Clint Eastwood | 9.28× | Movies & TV |
| French toast | 25.44× | Food & Beverages |
| Catherine Zeta-Jones | 10.99× | Movies & TV |
| Pretzel | 13.54× | Food & Beverages |
| Enterprise Rent-A-Car | 5.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.73 |
| Price Sensitivity | PREMIUM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Family Orientation | CONSERVATISM | 1.43 |
| Luxury Orientation | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.1% |
| Canada | 6.1% |
| United Kingdom | 4.5% |
See Easy-Bake Oven audiences in other countries
More Kids & Family audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Easy-Bake Oven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.