Rascasse Audience Intelligence

Roofer Audience in United States

A data profile of the people who buy, follow and care about Roofer in United States — modelled from more than twelve digital signal sources. Roofer has an estimated audience of 3,693,907 people in United States.

#4518among Topic in United States#113in Internet & Social Media

The average Roofer fan in United States is 43.3 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Exxon, Real property, The UPS Store, with strongest over-indexing on Exxon (8.81× the country average).

Demographically, the Roofer audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roofer fan in United States is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Exxon.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roofer profile in United States.

Audience size
3.7M
in United States
Gender
32.0%♀
68.0% male
Age
43.3
average years
Country rank
#8606
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roofer fans

32.0% are female, 68.0% are male, average age 43.3.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Roofer audience in United States
MetricValue
Female32.0%
Male68.0%
Average age43.3
Estimated audience size3,693,907
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Roofer audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

43.5%

of the worldwide Roofer audience comes from United States.

Worldwide audience distribution share by country for Roofer
CountryShare
United States43.5%
United Kingdom9.6%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roofer audience in United States is strongest.

Fig. 05

Top regions by affinity

Roofer fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K5.02×
02Kentucky~200K3.78×
03Ohio~300K2.54×
04Florida~400K1.69×
05Colorado~90K1.63×
06Tennessee~100K1.51×
07Missouri~90K1.47×
08Idaho~20K1.34×
09Louisiana~60K1.32×
10South Carolina~70K1.30×
11Michigan~100K1.12×
12Texas~300K1.08×
13Oregon~40K1.05×
14California~400K1.04×
15Utah~30K1.03×
16Arkansas~30K0.99×
17Oklahoma~40K0.97×
18Kansas~30K0.95×
19North Carolina~100K0.94×
20Alabama~50K0.94×
21West Virginia~20K0.94×
22Georgia~100K0.93×
23Illinois~100K0.92×
24Washington~70K0.92×
25Hawaii~10K0.92×
26Alaska~7K0.92×
27Mississippi~30K0.91×
28Pennsylvania~100K0.90×
29Minnesota~50K0.90×
30Arizona~70K0.89×
31New York~200K0.88×
32New Jersey~80K0.88×
33Vermont~6K0.88×
34Virginia~80K0.87×
35Connecticut~30K0.87×
36Maine~10K0.87×
37Maryland~50K0.86×
38Nevada~30K0.86×
39Montana~9K0.86×
40Delaware~9K0.86×
41Wisconsin~50K0.85×
42Nebraska~20K0.85×
43South Dakota~7K0.85×
44New Mexico~20K0.84×
45Rhode Island~10K0.84×
46North Dakota~6K0.84×
47Iowa~20K0.81×
48New Hampshire~10K0.80×
49Massachusetts~60K0.76×
50Washington, District of Columbia~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Roofer, United States
0.76×1.00×5.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roofer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roofer audience
#·InterestCategoryAffinity×
01Snow blowerHome & Garden11.32×
02UTV (TV channel)Movies & TV9.61×
03ExxonCars & Mobility8.81×
04MakitaHome & Garden6.95×
05Phillips 66Business & Career6.12×
06MasonryHome & Garden4.49×
07MotorboatCars & Mobility4.26×
08PergolaHome & Garden4.10×
09LoggingTechnology & Electronics3.93×
10Lawn mowerHome & Garden3.41×
11Real propertyHome & Garden2.92×
12Discount TireShopping2.57×
13Solar energyHome & Garden2.52×
14CarGurusCars & Mobility2.50×
15Hardware storeHome & Garden2.27×
16MenardsHome & Garden2.25×
17The UPS StoreShopping2.24×
18Air conditioningTechnology & Electronics2.11×
19Capital OneBusiness & Career1.58×
20Google MapsInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roofer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roofer audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.22×
PatriotismCONSERVATISM1.99×
Career OrientationPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roofer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.71×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roofer have in United States?

Roofer has an estimated audience of 3,693,907 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Roofer fans?

32.0% of Roofer fans are female, 68.0% are male, with an average age of 43.3 years.

03

Which brands do Roofer fans like most?

Roofer fans show strongest brand affinity for Exxon (8.81×), Real property (2.92×), and The UPS Store (2.24×) over the country average.

04

Where do Roofer fans live in United States?

Roofer fans in United States are most concentrated in Florida (reach ~400K), California (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Roofer fans also like?

Beyond Roofer itself, the audience over-indexes on Real property (2.92×), The UPS Store (2.24×), Snow blower (11.32×), and Makita (6.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Roofer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roofer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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