Roofer Audience in United States

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Roofer has an estimated audience of 3,693,907 people in United States. 32.0% are female, 68.0% are male, average age 43.3. Top regions: Florida, Indiana, Ohio. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Hipster, Wok, Goop.

The average Roofer fan in United States is 43.3 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Indiana, Ohio. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Hipster, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Roofer audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Roofer fans

Demographic split for Roofer audience in United States
MetricValue
Female32.0%
Male68.0%
Average age43.3
Estimated audience size3,693,907

Audience persona

The typical Roofer fan in United States is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Roofer in United States
RegionReachAffinity
Florida515,8682.06×
Indiana401,9765.96×
Ohio358,5983.15×
California345,7510.85×
Texas342,5911.08×
Kentucky209,9234.53×
Tennessee135,4071.83×
Michigan119,3721.24×
Colorado118,6512.04×
New York117,1950.57×
Missouri105,5601.77×
Illinois101,9360.83×
South Carolina86,1441.55×
Pennsylvania82,1410.66×
Georgia77,4750.68×
New Jersey72,1090.77×
Louisiana68,3851.44×
Virginia66,0760.73×
North Carolina65,6620.59×
Washington59,4650.8×
Arizona55,9670.74×
Minnesota48,1190.91×
Oregon43,4941.03×
Maryland38,2650.6×
Alabama36,7560.71×
Wisconsin35,6330.64×
Nevada31,6380.89×
Massachusetts30,3470.42×
Idaho29,5561.6×
Arkansas25,5340.84×
Oklahoma24,9710.61×
Iowa18,7320.62×
Utah17,8740.54×
Mississippi15,9380.52×
Kansas14,5430.5×
West Virginia13,1570.76×
Connecticut13,0410.35×
Maine9,9330.75×
New Mexico9,1960.5×
New Hampshire8,0400.55×
Nebraska7,0370.38×
Washington, District of Columbia4,7150.42×
Hawaii3,9780.25×
Rhode Island3,8230.33×
Montana3,7300.36×
Vermont3,6440.56×
Delaware3,6340.36×
South Dakota3,1730.37×
Alaska2,3600.3×
North Dakota1,7920.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roofer audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan16.84×Politics & Society
Hipster13.82×Politics & Society
Wok8.91×Food & Beverages
Goop7.1×Internet & Social Media
Vocal harmony5.96×Music & Radio
Fairy godmother9.41×Literature
Cherish (group)13.61×Music & Radio
Urban Outfitters2.3×Shopping
Grinch4.95×Movies & TV
El Paso County, Colorado15.1×Travel & Leisure
Google Home7.2×Technology & Electronics
Hibachi8.56×Food & Beverages
Grace Slick8.95×Music & Radio
headspace9.42×Health
Minnesota1.75×Travel & Leisure
Wikia2.91×Internet & Social Media
TV Fanatic8.85×Movies & TV
Preta Gil17.42×Music & Radio
Kikar HaShabbat13.01×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roofer audience
TraitClusterScore
Quality AwarenessPREMIUM2.43
Need for SecurityCONSERVATISM1.6
PatriotismCONSERVATISM1.52
Career OrientationPOWER1.47
DIY MentalityTHRILL1.27
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Roofer
CountryShare
United States43.5%
United Kingdom9.6%
Germany6.5%

See Roofer audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Roofer have in United States?

Roofer has an estimated audience of 3,693,907 people in United States, concentrated in Florida and Indiana.

What is the gender split and age of Roofer fans?

32.0% of Roofer fans are female, 68.0% are male, with an average age of 43.3 years.

Which brands do Roofer fans like most?

Roofer fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (16.84×), and Hipster (13.82×) over the country average.

Where do Roofer fans live in United States?

Roofer fans in United States are most concentrated in Florida (reach 515,868), Indiana (reach 401,976), and Ohio (reach 358,598). These three regions account for the largest share of the active audience.

What other brands do Roofer fans also like?

Beyond Roofer itself, the audience over-indexes on Governor of Michigan (16.84×), Hipster (13.82×), Wok (8.91×), and Goop (7.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roofer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.