Rascasse Audience Intelligence

Roofer Audience in Germany

A data profile of the people who buy, follow and care about Roofer in Germany — modelled from more than twelve digital signal sources. Roofer has an estimated audience of 548,492 people in Germany.

#4445among Topic in Germany#154in Internet & Social Media

The average Roofer fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Wood carving, Makita, IG Metall, with strongest over-indexing on Wood carving (8.69× the country average).

Demographically, the Roofer audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roofer fan in Germany is more male, around 38.3 years old, with strong Quality Awareness tendencies and a notable affinity for Wood carving.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roofer profile in Germany.

Audience size
548K
in Germany
Gender
27.6%♀
72.4% male
Age
38.3
average years
Country rank
#10891
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roofer fans

27.6% are female, 72.4% are male, average age 38.3.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Roofer audience in Germany
MetricValue
Female27.6%
Male72.4%
Average age38.3
Estimated audience size548,492
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Roofer audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3925%
40-4923%
50+13%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Roofer audience comes from Germany.

Worldwide audience distribution share by country for Roofer
CountryShare
United States43.5%
United Kingdom9.6%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roofer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roofer fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K2.33×
02Niedersachsen~80K1.48×
03Saarland~10K1.46×
04Rheinland-Pfalz~40K1.32×
05Nordrhein-Westfalen~100K1.17×
06Hessen~50K1.10×
07Bremen~5K1.02×
08Hamburg~10K0.93×
09Brandenburg~20K0.88×
10Thüringen~10K0.84×
11Sachsen~20K0.83×
12Mecklenburg-Vorpommern~8K0.79×
13Sachsen-Anhalt~10K0.77×
14Baden-Württemberg~60K0.75×
15Bayern~60K0.71×
16Berlin~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Roofer, Germany
0.71×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roofer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roofer audience
#·InterestCategoryAffinity×
01StrabagBusiness & Career16.96×
02RyobiCars & Mobility14.81×
03IG MetallPolitics & Society14.75×
04MakitaHome & Garden9.18×
05Wood carvingHome & Garden8.69×
06Lawn mowerHome & Garden5.79×
07WürthHome & Garden5.10×
08Solar cellHome & Garden4.41×
09ForestryHome & Garden4.34×
10Photovoltaic systemHome & Garden3.92×
11Efficient energy useTechnology & Electronics3.84×
12PhotovoltaicsHome & Garden3.43×
13Tour de FranceSports3.32×
14Solar energyHome & Garden3.29×
15Solar powerHome & Garden3.20×
16TransfermarktSports2.72×
17Hardware storeHome & Garden2.65×
18HornbachShopping2.32×
19TagesschauMovies & TV1.96×
20NatureHome & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roofer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roofer audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.29×
Need for SecurityCONSERVATISM1.82×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roofer audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
CreativityOPEN0.73×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roofer have in Germany?

Roofer has an estimated audience of 548,492 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Roofer fans?

27.6% of Roofer fans are female, 72.4% are male, with an average age of 38.3 years.

03

Which brands do Roofer fans like most?

Roofer fans show strongest brand affinity for Wood carving (8.69×), Makita (9.18×), and IG Metall (14.75×) over the country average.

04

Where do Roofer fans live in Germany?

Roofer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~80K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Roofer fans also like?

Beyond Roofer itself, the audience over-indexes on Makita (9.18×), IG Metall (14.75×), Efficient energy use (3.84×), and Strabag (16.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Roofer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roofer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →