Roofer Audience in Germany
Roofer has an estimated audience of 548,492 people in Germany. 27.6% are female, 72.4% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Jotex, JACK & JONES, Wood carving, Makita, Strabag.
The average Roofer fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Jotex, JACK & JONES, Wood carving, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Roofer audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Roofer fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 38.3 |
| Estimated audience size | 548,492 |
Audience persona
The typical Roofer fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,550 | 1.25× |
| Niedersachsen | 73,115 | 1.37× |
| Bayern | 65,996 | 0.75× |
| Baden-Württemberg | 59,450 | 0.79× |
| Hessen | 48,794 | 1.17× |
| Rheinland-Pfalz | 36,049 | 1.31× |
| Schleswig-Holstein | 23,861 | 1.21× |
| Sachsen | 22,049 | 0.82× |
| Berlin | 16,006 | 0.65× |
| Brandenburg | 15,421 | 0.91× |
| Hamburg | 12,190 | 0.98× |
| Thüringen | 10,743 | 0.77× |
| Sachsen-Anhalt | 10,565 | 0.74× |
| Saarland | 9,870 | 1.47× |
| Mecklenburg-Vorpommern | 7,844 | 0.75× |
| Bremen | 4,928 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| JACK & JONES | 50.36× | Fashion & Accessoires |
| Wood carving | 7.61× | Home & Garden |
| Makita | 7.97× | Home & Garden |
| Strabag | 16.74× | Business & Career |
| Transfermarkt | 2.67× | Sports |
| Pets | 1.74× | Pets & Animals |
| Obi (store) | 1.89× | Shopping |
| FRITZ!Box | 2.67× | Technology & Electronics |
| Automobiles | 1.83× | Cars & Mobility |
| Tagesschau | 1.69× | Movies & TV |
| Saturn (store) | 2.94× | Shopping |
| Solar power | 3.06× | Home & Garden |
| FC Bayern Munich | 1.6× | Sports |
| Hardware store | 2.75× | Home & Garden |
| Efficient energy use | 2.76× | Technology & Electronics |
| Hornbach | 2.05× | Shopping |
| Photovoltaics | 3.06× | Home & Garden |
| Netto Marken-Discount | 1.72× | Shopping |
| Mafell | 18.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.95 |
| Quality Awareness | PREMIUM | 1.64 |
| Need for Security | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.54 |
| Sports Activity | POWER | 1.32 |
| Pet Ownership | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.5% |
| United Kingdom | 9.6% |
| Germany | 6.5% |
See Roofer audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Roofer have in Germany?
Roofer has an estimated audience of 548,492 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Roofer fans?
27.6% of Roofer fans are female, 72.4% are male, with an average age of 38.3 years.
Which brands do Roofer fans like most?
Roofer fans show strongest brand affinity for Jotex (78.71×), JACK & JONES (50.36×), and Wood carving (7.61×) over the country average.
Where do Roofer fans live in Germany?
Roofer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,550), Niedersachsen (reach 73,115), and Bayern (reach 65,996). These three regions account for the largest share of the active audience.
What other brands do Roofer fans also like?
Beyond Roofer itself, the audience over-indexes on JACK & JONES (50.36×), Wood carving (7.61×), Makita (7.97×), and Strabag (16.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roofer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.