Rascasse Audience Intelligence

Carrier Corporation Target Market in United States

A data profile of the people who buy, follow and care about Carrier Corporation in United States — modelled from more than twelve digital signal sources. Carrier Corporation has an estimated audience of 758,153 people in United States.

#2927among Brand in United States#1791in Business & Career

The average Carrier Corporation fan in United States is 44.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Solar air conditioning, FedEx, Daikin, with strongest over-indexing on Solar air conditioning (68.48× the country average).

Demographically, the Carrier Corporation audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carrier Corporation fan in United States is more male, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for Solar air conditioning.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrier Corporation profile in United States.

Audience size
758K
in United States
Gender
27.0%♀
73.0% male
Age
44.2
average years
Country rank
#28445
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carrier Corporation

27.0% are female, 73.0% are male, average age 44.2.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Carrier Corporation audience in United States
MetricValue
Female27.0%
Male73.0%
Average age44.2
Estimated audience size758,153
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Carrier Corporation audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4922%
50+34%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Carrier Corporation audience comes from United States.

Worldwide audience distribution share by country for Carrier Corporation
CountryShare
United States28.8%
India13.7%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrier Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Carrier Corporation customers by region in United States
#RegionReachAffinity×
01Texas~100K1.68×
02Florida~90K1.64×
03North Carolina~30K1.50×
04Indiana~20K1.49×
05Virginia~30K1.43×
06Tennessee~20K1.36×
07South Carolina~10K1.29×
08Oklahoma~10K1.27×
09Maryland~20K1.24×
10Arkansas~8K1.23×
11Georgia~30K1.21×
12Colorado~10K1.20×
13Mississippi~7K1.19×
14Louisiana~10K1.16×
15Wyoming~1K1.07×
16Nebraska~4K1.02×
17Illinois~30K1.00×
18Connecticut~8K1.00×
19New Jersey~20K0.99×
20Kansas~6K0.99×
21Kentucky~9K0.97×
22Utah~7K0.97×
23Hawaii~3K0.95×
24New York~40K0.94×
25Idaho~4K0.92×
26New Mexico~4K0.92×
27Washington, District of Columbia~2K0.92×
28Arizona~10K0.91×
29Missouri~10K0.91×
30Pennsylvania~20K0.90×
31Ohio~20K0.90×
32California~80K0.89×
33Alabama~9K0.89×
34Michigan~20K0.88×
35West Virginia~3K0.88×
36Iowa~6K0.87×
37Maine~2K0.87×
38Delaware~2K0.86×
39South Dakota~2K0.86×
40Alaska~1K0.85×
41Washington~10K0.84×
42Oregon~7K0.81×
43Nevada~6K0.81×
44Montana~2K0.81×
45North Dakota~1K0.81×
46New Hampshire~2K0.80×
47Massachusetts~10K0.79×
48Wisconsin~9K0.79×
49Rhode Island~2K0.78×
50Minnesota~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Carrier Corporation, United States
0.77×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrier Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrier Corporation audience
#·InterestCategoryAffinity×
01Solar air conditioningHome & Garden68.48×
02DaikinHome & Garden41.00×
03FurnaceHome & Garden9.19×
04Public transportCars & Mobility5.53×
05FedExBusiness & Career5.45×
06Solar energyHome & Garden4.25×
07HVACHome & Garden4.23×
08Discount TireShopping4.08×
09United Parcel ServiceBusiness & Career3.27×
10T-MobileTechnology & Electronics2.81×
11Home AppliancesHome & Garden2.66×
12InsuranceBusiness & Career2.59×
13BankingBusiness & Career2.34×
14WalmartShopping2.14×
15SmartphonesTechnology & Electronics2.10×
16Home improvementHome & Garden2.04×
17Donald TrumpPolitics & Society1.81×
18Alcoholic beveragesFood & Beverages1.81×
19CookingFood & Beverages1.80×
20XInternet & Social Media1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrier Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrier Corporation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.10×
PatriotismCONSERVATISM2.01×
Need for SecurityCONSERVATISM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrier Corporation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
SustainabilityBALANCE0.69×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carrier Corporation's target market in United States?

Carrier Corporation's target market in United States covers an estimated 758,153 people, concentrated in Texas and Florida.

02

What is the gender split and age of Carrier Corporation customers?

27.0% of the Carrier Corporation audience are female, 73.0% are male, with an average age of 44.2 years.

03

Which brands do Carrier Corporation fans like most?

Carrier Corporation fans show strongest brand affinity for Solar air conditioning (68.48×), FedEx (5.45×), and Daikin (41×) over the country average.

04

Where do Carrier Corporation fans live in United States?

Carrier Corporation fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Carrier Corporation fans also like?

Beyond Carrier Corporation itself, the audience over-indexes on FedEx (5.45×), Daikin (41×), Public transport (5.53×), and Solar energy (4.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Carrier Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrier Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →