Carrier Corporation Audience in United States

Carrier Corporation logo

Carrier Corporation has an estimated audience of 764,272 people in United States. 27.0% are female, 73.0% are male, average age 44.2. Top regions: Texas, Florida, California. Top brand affinities: Young Guns (band), Vocal harmony, Governor of Michigan, Hipster, Fairy godmother.

The average Carrier Corporation fan in United States is 44.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Young Guns (band), Vocal harmony, Governor of Michigan, with strongest over-indexing on Young Guns (band) (74.95× the country average). Demographically, the Carrier Corporation audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Carrier Corporation fans

Demographic split for Carrier Corporation audience in United States
MetricValue
Female27.0%
Male73.0%
Average age44.2
Estimated audience size764,272

Audience persona

The typical Carrier Corporation fan in United States is more male, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Young Guns (band).

Top regions in United States

Top regions ranked by reach for Carrier Corporation in United States
RegionReachAffinity
Texas109,9541.67×
Florida89,1821.72×
California86,0551.02×
New York45,3271.06×
North Carolina33,8781.47×
Georgia31,2741.33×
Illinois29,0041.14×
Virginia27,8671.5×
Tennessee24,7051.61×
Pennsylvania23,2320.9×
Indiana22,3651.6×
Ohio21,5470.92×
New Jersey19,8761.02×
Michigan17,9580.9×
Maryland17,2721.31×
Arizona15,2910.98×
Colorado14,0951.17×
Massachusetts14,0410.93×
South Carolina13,8841.21×
Washington13,4920.88×
Louisiana11,8791.21×
Missouri10,2710.83×
Oklahoma10,0261.18×
Alabama9,8640.92×
Wisconsin8,9310.78×
Minnesota8,6890.79×
Kentucky8,4720.88×
Connecticut8,1471.06×
Mississippi8,0051.27×
Oregon7,8940.9×
Arkansas7,2271.15×
Nevada6,6690.9×
Utah6,2690.92×
Kansas5,6890.94×
Iowa5,2470.83×
Nebraska3,3550.88×
Idaho3,3080.86×
New Mexico3,2980.86×
Hawaii3,0480.93×
West Virginia2,7040.76×
Washington, District of Columbia2,4711.08×
New Hampshire2,2280.74×
Maine2,0720.76×
Rhode Island1,6540.68×
Delaware1,5090.72×
Montana1,2910.61×
South Dakota1,1820.67×
North Dakota9550.61×
Wyoming9320.82×
Vermont8250.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carrier Corporation audience
BrandAffinityCategory
Young Guns (band)74.95×Music & Radio
Vocal harmony11.22×Music & Radio
Governor of Michigan15.17×Politics & Society
Hipster17.45×Politics & Society
Fairy godmother11.38×Literature
Goop6.97×Internet & Social Media
Wok8.1×Food & Beverages
Cherish (group)13.17×Music & Radio
Mathcore8.73×Music & Radio
Morphine (band)8.23×Music & Radio
Historic site4.26×Arts & Culture
Hibachi7.84×Food & Beverages
El Paso County, Colorado12.51×Travel & Leisure
Google Home6.1×Technology & Electronics
Grinch3.65×Movies & TV
TV Fanatic9.4×Movies & TV
headspace8.08×Health
Nebraska Cornhuskers football3.02×Sports
Preta Gil16.16×Music & Radio
Grace Slick6.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carrier Corporation audience
TraitClusterScore
Quality AwarenessPREMIUM1.95
Career OrientationPOWER1.76
Need for SecurityCONSERVATISM1.56
Price SensitivityPREMIUM1.34
Convenience OrientationPREMIUM1.23
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Carrier Corporation
CountryShare
United States29.1%
India13.2%
France6.4%

See Carrier Corporation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Carrier Corporation have in United States?

Carrier Corporation has an estimated audience of 764,272 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Carrier Corporation fans?

27.0% of Carrier Corporation fans are female, 73.0% are male, with an average age of 44.2 years.

Which brands do Carrier Corporation fans like most?

Carrier Corporation fans show strongest brand affinity for Young Guns (band) (74.95×), Vocal harmony (11.22×), and Governor of Michigan (15.17×) over the country average.

Where do Carrier Corporation fans live in United States?

Carrier Corporation fans in United States are most concentrated in Texas (reach 109,954), Florida (reach 89,182), and California (reach 86,055). These three regions account for the largest share of the active audience.

What other brands do Carrier Corporation fans also like?

Beyond Carrier Corporation itself, the audience over-indexes on Vocal harmony (11.22×), Governor of Michigan (15.17×), Hipster (17.45×), and Fairy godmother (11.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrier Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.