A data profile of the people who buy, follow and care about Solar air conditioning in United States — modelled from more than twelve digital signal sources. Solar air conditioning has an estimated audience of 370,753 people in United States.
The average Solar air conditioning fan in United States is 44.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Carrier Corporation, Daikin, Two Tone, with strongest over-indexing on Carrier Corporation (68.48× the country average).
Demographically, the Solar air conditioning audience skews more male with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Solar air conditioning fan in United States is more male, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Carrier Corporation.
The key figures that characterise the Solar air conditioning profile in United States.
34.4% are female, 65.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 44.5 |
| Estimated audience size | 370,753 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
Where the Solar air conditioning audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~5K | 3.33× | |
| 02 | Arizona | ~20K | 2.44× | |
| 03 | Florida | ~40K | 1.72× | |
| 04 | Louisiana | ~8K | 1.65× | |
| 05 | Arkansas | ~4K | 1.42× | |
| 06 | Oklahoma | ~6K | 1.36× | |
| 07 | California | ~50K | 1.34× | |
| 08 | Texas | ~40K | 1.32× | |
| 09 | Alabama | ~7K | 1.32× | |
| 10 | Nevada | ~5K | 1.31× | |
| 11 | Mississippi | ~4K | 1.31× | |
| 12 | New Mexico | ~2K | 1.31× | |
| 13 | West Virginia | ~2K | 1.16× | |
| 14 | South Carolina | ~6K | 1.10× | |
| 15 | Tennessee | ~8K | 1.08× | |
| 16 | Maine | ~1K | 1.08× | |
| 17 | Kentucky | ~5K | 1.05× | |
| 18 | Georgia | ~10K | 1.04× | |
| 19 | Missouri | ~6K | 0.98× | |
| 20 | Montana | ~1K | 0.98× | |
| 21 | Kansas | ~3K | 0.97× | |
| 22 | Vermont | <1K | 0.95× | |
| 23 | North Carolina | ~10K | 0.92× | |
| 24 | Alaska | <1K | 0.91× | |
| 25 | Idaho | ~2K | 0.90× | |
| 26 | North Dakota | <1K | 0.89× | |
| 27 | New Hampshire | ~1K | 0.88× | |
| 28 | South Dakota | <1K | 0.87× | |
| 29 | Utah | ~3K | 0.86× | |
| 30 | Rhode Island | ~1K | 0.86× | |
| 31 | Delaware | <1K | 0.85× | |
| 32 | Oregon | ~4K | 0.84× | |
| 33 | Nebraska | ~2K | 0.83× | |
| 34 | Connecticut | ~3K | 0.81× | |
| 35 | New York | ~20K | 0.80× | |
| 36 | Washington, District of Columbia | <1K | 0.80× | |
| 37 | Maryland | ~5K | 0.79× | |
| 38 | Virginia | ~7K | 0.76× | |
| 39 | Indiana | ~5K | 0.76× | |
| 40 | Colorado | ~4K | 0.76× | |
| 41 | Iowa | ~2K | 0.76× | |
| 42 | New Jersey | ~7K | 0.73× | |
| 43 | Pennsylvania | ~9K | 0.72× | |
| 44 | Washington | ~5K | 0.72× | |
| 45 | Ohio | ~8K | 0.69× | |
| 46 | Michigan | ~7K | 0.68× | |
| 47 | Massachusetts | ~5K | 0.68× | |
| 48 | Illinois | ~8K | 0.64× | |
| 49 | Wisconsin | ~4K | 0.64× | |
| 50 | Minnesota | ~3K | 0.63× |
The strongest cross-interests of the Solar air conditioning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Two Tone | Music & Radio | 167.11× | ||
| 02 | Condensing boiler | Home & Garden | 105.57× | ||
| 03 | Carrier Corporation | Business & Career | 68.48× | ||
| 04 | Daikin | Home & Garden | 62.62× | ||
| 05 | Heat recovery ventilation | Home & Garden | 61.95× | ||
| 06 | Air source heat pumps | Home & Garden | 55.36× | ||
| 07 | Julia Barretto | Movies & TV | 48.34× | ||
| 08 | Haier | Home & Garden | 37.62× | ||
| 09 | Radiator | Home & Garden | 36.15× | ||
| 10 | Air cooling | Technology & Electronics | 26.37× | ||
| 11 | Preventive maintenance | Topic | 23.49× | ||
| 12 | Duct (HVAC) | Home & Garden | 16.65× | ||
| 13 | Heating system | Home & Garden | 14.03× | ||
| 14 | The Hunt (2012 film) | Movies & TV | 13.63× | ||
| 15 | Solar inverter | Home & Garden | 12.65× | ||
| 16 | Boiler | Home & Garden | 11.06× | ||
| 17 | Electric heating | Home & Garden | 7.87× | ||
| 18 | Heat pump | Home & Garden | 7.52× | ||
| 19 | Home décor products | Home & Garden | 3.69× | ||
| 20 | Indeed.com | Business & Career | 2.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.52× | |
| Career Orientation | POWER | 1.43× | |
| Need for Security | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Individualism | JOY | 1.01× |
Solar air conditioning has an estimated audience of 370,753 people in United States, concentrated in California and Florida.
34.4% of Solar air conditioning fans are female, 65.6% are male, with an average age of 44.5 years.
Solar air conditioning fans show strongest brand affinity for Carrier Corporation (68.48×), Daikin (62.62×), and Two Tone (167.11×) over the country average.
Solar air conditioning fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Solar air conditioning itself, the audience over-indexes on Daikin (62.62×), Two Tone (167.11×), Radiator (36.15×), and Condensing boiler (105.57×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Solar air conditioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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