Duct (HVAC) Audience in United States

Duct (HVAC) logo

Duct (HVAC) has an estimated audience of 2,656,338 people in United States. 33.8% are female, 66.2% are male, average age 46.9. Top regions: California, Texas, New York. Top brand affinities: Staples (Canada), MSN, Great Clips, Chuck Norris, Central heating.

The average Duct (HVAC) fan in United States is 46.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staples (Canada), MSN, Great Clips, with strongest over-indexing on Staples (Canada) (9.44× the country average). Demographically, the Duct (HVAC) audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Duct (HVAC) fans

Demographic split for Duct (HVAC) audience in United States
MetricValue
Female33.8%
Male66.2%
Average age46.9
Estimated audience size2,656,338

Audience persona

The typical Duct (HVAC) fan in United States is more male, around 46.9 years old, with strong Quality Awareness tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Duct (HVAC) in United States
RegionReachAffinity
California370,8481.27×
Texas238,2511.04×
New York185,2141.25×
Florida184,2461.02×
Illinois97,5551.1×
Pennsylvania88,4210.99×
Georgia85,6001.05×
North Carolina82,4361.03×
Virginia79,0591.22×
Ohio77,9960.95×
New Jersey74,8731.11×
Michigan68,4500.99×
Massachusetts68,1831.3×
Washington66,4481.25×
Arizona56,5161.04×
Tennessee51,9810.98×
Indiana47,3750.98×
Maryland47,0111.03×
Colorado43,1911.03×
Minnesota42,1051.11×
Missouri41,4540.97×
Wisconsin38,8700.97×
Oregon38,3681.26×
South Carolina37,8180.95×
Alabama32,4670.87×
Connecticut31,8881.2×
Louisiana30,5190.89×
Oklahoma30,4531.03×
Kentucky28,7280.86×
Utah24,2491.02×
Nevada23,0300.9×
Kansas21,0501.01×
Iowa20,6410.94×
Mississippi18,1620.83×
Arkansas17,4250.8×
Idaho13,2921×
New Hampshire11,8601.13×
New Mexico11,6730.88×
Nebraska11,6130.87×
Hawaii11,3751×
Maine10,0141.05×
West Virginia9,8960.8×
Rhode Island9,6631.14×
Washington, District of Columbia9,5651.2×
Delaware6,5170.89×
Montana5,8690.8×
South Dakota5,0210.82×
Vermont4,8111.03×
Alaska4,3390.76×
North Dakota4,1370.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duct (HVAC) audience
BrandAffinityCategory
Staples (Canada)9.44×Business & Career
MSN4.49×News
Great Clips6.71×Beauty & Wellness
Chuck Norris3.96×Movies & TV
Central heating11.24×Home & Garden
HVAC3.62×Home & Garden
Air conditioning3.2×Technology & Electronics
Lowe's2.07×Shopping
AutoZone2.25×Cars & Mobility
FC Bayern Munich3.7×Sports
Deion Sanders5.33×Sports
Google Flights3.02×Travel & Leisure
Lawn mower4.01×Home & Garden
Best Buy2.03×Shopping
Canva4.81×Technology & Electronics
Planet Fitness1.98×Sports
Nature1.54×Home & Garden
Adobe5.79×Technology & Electronics
Menards2.44×Home & Garden
Hobby Lobby1.84×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duct (HVAC) audience
TraitClusterScore
Quality AwarenessPREMIUM1.58
Price SensitivityPREMIUM1.53
Need for SecurityCONSERVATISM1.52
DIY MentalityTHRILL1.42
Career OrientationPOWER1.39
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Duct (HVAC)
CountryShare
United States60.9%
Canada10.3%
Italy2.5%

See Duct (HVAC) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Duct (HVAC) have in United States?

Duct (HVAC) has an estimated audience of 2,656,338 people in United States, concentrated in California and Texas.

What is the gender split and age of Duct (HVAC) fans?

33.8% of Duct (HVAC) fans are female, 66.2% are male, with an average age of 46.9 years.

Which brands do Duct (HVAC) fans like most?

Duct (HVAC) fans show strongest brand affinity for Staples (Canada) (9.44×), MSN (4.49×), and Great Clips (6.71×) over the country average.

Where do Duct (HVAC) fans live in United States?

Duct (HVAC) fans in United States are most concentrated in California (reach 370,848), Texas (reach 238,251), and New York (reach 185,214). These three regions account for the largest share of the active audience.

What other brands do Duct (HVAC) fans also like?

Beyond Duct (HVAC) itself, the audience over-indexes on MSN (4.49×), Great Clips (6.71×), Chuck Norris (3.96×), and Central heating (11.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duct (HVAC). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.