Rascasse Audience Intelligence

Duct (HVAC) Audience in United States

A data profile of the people who buy, follow and care about Duct (HVAC) in United States — modelled from more than twelve digital signal sources. Duct (HVAC) has an estimated audience of 2,656,338 people in United States.

#5451among Topic in United States#685in Home & Garden

The average Duct (HVAC) fan in United States is 46.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Renewable energy, Mortgage loans, with strongest over-indexing on Sustainable energy (9.24× the country average).

Demographically, the Duct (HVAC) audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duct (HVAC) fan in United States is more male, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duct (HVAC) profile in United States.

Audience size
2.7M
in United States
Gender
33.8%♀
66.2% male
Age
46.9
average years
Country rank
#11373
Topic in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duct (HVAC) fans

33.8% are female, 66.2% are male, average age 46.9.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Duct (HVAC) audience in United States
MetricValue
Female33.8%
Male66.2%
Average age46.9
Estimated audience size2,656,338
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Duct (HVAC) audience in United States
Age bracketShare%
16-195%
20-2913%
30-3920%
40-4925%
50+38%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Duct (HVAC) audience comes from United States.

Worldwide audience distribution share by country for Duct (HVAC)
CountryShare
United States60.9%
Canada10.3%
Italy2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duct (HVAC) audience in United States is strongest.

Fig. 05

Top regions by affinity

Duct (HVAC) fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.22×
02Massachusetts~60K1.19×
03Oregon~40K1.19×
04New York~200K1.17×
05Virginia~80K1.17×
06Arizona~60K1.16×
07Washington~60K1.16×
08Colorado~50K1.11×
09Connecticut~30K1.11×
10New Jersey~70K1.10×
11Texas~200K1.09×
12Illinois~90K1.07×
13Washington, District of Columbia~9K1.07×
14Maryland~50K1.06×
15Minnesota~40K1.05×
16Georgia~90K1.04×
17New Hampshire~10K1.04×
18Rhode Island~9K1.03×
19Vermont~5K1.03×
20North Carolina~80K1.02×
21Utah~20K1.02×
22Idaho~10K1.02×
23Hawaii~10K1.02×
24Maine~10K1.02×
25Florida~200K1.00×
26Indiana~50K1.00×
27Oklahoma~30K1.00×
28Kansas~20K1.00×
29Tennessee~50K0.98×
30Louisiana~30K0.98×
31Missouri~40K0.97×
32Wisconsin~40K0.97×
33South Carolina~40K0.96×
34New Mexico~10K0.96×
35South Dakota~6K0.96×
36Alaska~5K0.96×
37Pennsylvania~90K0.95×
38Nevada~20K0.95×
39Iowa~20K0.95×
40Delaware~7K0.95×
41Michigan~70K0.94×
42Ohio~80K0.93×
43West Virginia~10K0.93×
44North Dakota~5K0.93×
45Nebraska~10K0.92×
46Montana~7K0.92×
47Alabama~30K0.91×
48Kentucky~30K0.91×
49Mississippi~20K0.89×
50Arkansas~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Duct (HVAC), United States
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duct (HVAC) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duct (HVAC) audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden11.06×
02Sustainable energyHome & Garden9.24×
03Home automationTechnology & Electronics8.77×
04Renewable energyBusiness & Career7.98×
05BuickCars & Mobility6.80×
06Single-family detached homeHome & Garden6.77×
07Retail bankingBusiness & Career6.71×
08LotteryGames5.82×
09Online bankingBusiness & Career5.75×
10FedExBusiness & Career5.61×
11Solar energyHome & Garden5.61×
12Mortgage loansBusiness & Career4.85×
13First class travelTravel & Leisure4.70×
14Vehicle insuranceCars & Mobility4.56×
15Weather forecastingHome & Garden4.42×
16SubwayFood & Beverages2.69×
17McDonald'sFood & Beverages2.41×
18PinterestInternet & Social Media2.21×
19AirbnbTravel & Leisure2.13×
20FurnitureHome & Garden2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duct (HVAC) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duct (HVAC) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.99×
Family OrientationCONSERVATISM2.53×
SustainabilityBALANCE2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duct (HVAC) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.77×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duct (HVAC) have in United States?

Duct (HVAC) has an estimated audience of 2,656,338 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Duct (HVAC) fans?

33.8% of Duct (HVAC) fans are female, 66.2% are male, with an average age of 46.9 years.

03

Which brands do Duct (HVAC) fans like most?

Duct (HVAC) fans show strongest brand affinity for Sustainable energy (9.24×), Renewable energy (7.98×), and Mortgage loans (4.85×) over the country average.

04

Where do Duct (HVAC) fans live in United States?

Duct (HVAC) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Duct (HVAC) fans also like?

Beyond Duct (HVAC) itself, the audience over-indexes on Renewable energy (7.98×), Mortgage loans (4.85×), Home automation (8.77×), and FedEx (5.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Duct (HVAC) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duct (HVAC). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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