Rascasse Audience Intelligence

barre3 Audience in United States

A data profile of the people who buy, follow and care about barre3 in United States — modelled from more than twelve digital signal sources. barre3 has an estimated audience of 1,143,410 people in United States.

#660among Website / Newspaper / Magazine in United States

The average barre3 fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Oregon.

Top brand affinities include CorePower Yoga, CoolSculpting, ClassPass, with strongest over-indexing on CorePower Yoga (51.79× the country average).

Demographically, the barre3 audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical barre3 fan in United States is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for CorePower Yoga.

Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the barre3 profile in United States.

Audience size
1.1M
in United States
Gender
73.1%♀
26.9% male
Age
36.0
average years
Country rank
#21589
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of barre3

73.1% are female, 26.9% are male, average age 36.0.

Fig. 02

Gender split

73.1%
Female
26.9%
Male
Demographic split for barre3 audience in United States
MetricValue
Female73.1%
Male26.9%
Average age36.0
Estimated audience size1,143,410
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the barre3 audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

90.4%

of the worldwide barre3 audience comes from United States.

Worldwide audience distribution share by country for barre3
CountryShare
United States90.4%
Canada5.3%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the barre3 audience in United States is strongest.

Fig. 05

Top regions by affinity

barre3 fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K7.15×
02Washington, District of Columbia~20K5.97×
03Washington~90K4.15×
04Michigan~60K1.91×
05Pennsylvania~60K1.64×
06South Carolina~30K1.54×
07Colorado~30K1.52×
08Idaho~7K1.31×
09New York~80K1.27×
10New Jersey~40K1.26×
11Wisconsin~20K1.26×
12Illinois~40K1.17×
13Louisiana~20K1.17×
14Arizona~30K1.12×
15Tennessee~20K1.09×
16Massachusetts~20K1.08×
17Minnesota~20K1.06×
18North Carolina~30K0.97×
19Ohio~30K0.94×
20North Dakota~2K0.90×
21Alaska~2K0.89×
22California~100K0.88×
23West Virginia~4K0.85×
24Rhode Island~3K0.85×
25Vermont~2K0.84×
26Mississippi~8K0.83×
27Georgia~30K0.79×
28Kentucky~10K0.78×
29Virginia~20K0.77×
30Hawaii~4K0.76×
31Montana~2K0.73×
32New Mexico~4K0.72×
33Delaware~2K0.70×
34South Dakota~2K0.70×
35Maryland~10K0.69×
36Maine~3K0.69×
37Alabama~10K0.68×
38Texas~70K0.67×
39Oklahoma~8K0.67×
40Utah~7K0.65×
41New Hampshire~3K0.64×
42Indiana~10K0.59×
43Nebraska~3K0.57×
44Missouri~10K0.54×
45Iowa~5K0.52×
46Arkansas~5K0.52×
47Kansas~4K0.49×
48Nevada~5K0.48×
49Connecticut~5K0.45×
50Florida~20K0.29×
Fig. 06

Affinity by region

Affinity by region — barre3, United States
0.29×1.00×7.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the barre3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for barre3 audience
#·InterestCategoryAffinity×
01CoolSculptingHealth61.08×
02CorePower YogaSports51.79×
03Punching bagSports37.89×
04Kate Walsh (actress)Movies & TV34.26×
05ClassPassSports33.67×
06Muhammad AliSports17.96×
07Thandie NewtonMovies & TV17.32×
08SpanxFashion & Accessoires12.59×
09Subway SurfersGames11.45×
10Eyes Wide ShutMovies & TV10.38×
11QVCMovies & TV5.51×
12First class travelTravel & Leisure4.72×
13Trader Joe'sShopping3.50×
14Organic foodFood & Beverages2.98×
15IKEAHome & Garden2.94×
16Shopping mallsShopping2.80×
17AirbnbTravel & Leisure2.67×
18PinterestInternet & Social Media2.60×
19Planet FitnessSports2.56×
20FurnitureHome & Garden2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the barre3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by barre3 audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.03×
Quality AwarenessPREMIUM2.01×
Family OrientationCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by barre3 audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does barre3 have in United States?

barre3 has an estimated audience of 1,143,410 people in United States, concentrated in California and Washington.

02

What is the gender split and age of barre3 fans?

73.1% of barre3 fans are female, 26.9% are male, with an average age of 36.0 years.

03

Which brands do barre3 fans like most?

barre3 fans show strongest brand affinity for CorePower Yoga (51.79×), CoolSculpting (61.08×), and ClassPass (33.67×) over the country average.

04

Where do barre3 fans live in United States?

barre3 fans in United States are most concentrated in California (reach ~100K), Washington (reach ~90K), and Oregon (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do barre3 fans also like?

Beyond barre3 itself, the audience over-indexes on CoolSculpting (61.08×), ClassPass (33.67×), Muhammad Ali (17.96×), and Kate Walsh (actress) (34.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See barre3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for barre3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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