Rascasse Audience Intelligence

Muhammad Ali Audience in Germany

A data profile of the people who buy, follow and care about Muhammad Ali in Germany — modelled from more than twelve digital signal sources. Muhammad Ali has an estimated audience of 654,194 people in Germany.

The average Muhammad Ali fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include George Foreman, Shakira, Beirut (band), with strongest over-indexing on George Foreman (46.14× the country average).

Demographically, the Muhammad Ali audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Muhammad Ali fan in Germany is more male, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for George Foreman.

Category: Sports · Type: Person · Subtype: Boxing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Muhammad Ali profile in Germany.

Audience size
654K
in Germany
Gender
30.0%
70.0% male
Age
30.7
average years
Country rank
#9379
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Muhammad Ali fans

30.0% are female, 70.0% are male, average age 30.7.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Muhammad Ali audience in Germany
MetricValue
Female30.0%
Male70.0%
Average age30.7
Estimated audience size654,194
Fig. 03

Age distribution

Ø 30.7
average years
Age distribution of the Muhammad Ali audience in Germany
Age bracketShare%
16-1945%
20-2920%
30-3915%
40-4912%
50+7%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Muhammad Ali audience comes from Germany.

Worldwide audience distribution share by country for Muhammad Ali
CountryShare
United States34.1%
India6.3%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Muhammad Ali audience in Germany is strongest.

Fig. 05

Top regions by affinity

Muhammad Ali fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.29×
02Bremen~7K1.25×
03Hessen~60K1.22×
04Berlin~30K1.21×
05Hamburg~20K1.14×
06Baden-Württemberg~100K1.13×
07Niedersachsen~70K1.06×
08Bayern~100K1.05×
09Schleswig-Holstein~20K0.98×
10Saarland~8K0.98×
11Brandenburg~20K0.85×
12Sachsen~30K0.80×
13Thüringen~10K0.78×
14Rheinland-Pfalz~20K0.77×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Muhammad Ali, Germany
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Muhammad Ali audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Muhammad Ali audience
#·InterestCategoryAffinity×
01George ForemanSports46.14×
02Beirut (band)Music & Radio37.15×
03Haifa WehbeMovies & TV31.95×
04DammamTravel & Leisure28.11×
05Tyson FurySports26.82×
06KhobarTravel & Leisure26.68×
07Mike TysonSports26.60×
08Amateur boxingSports22.13×
09TehranTravel & Leisure20.09×
10ShakiraMusic & Radio14.96×
11RiyadhTravel & Leisure14.01×
12AleppoTravel & Leisure12.62×
13Weber GrillsHome & Garden12.27×
14Anthony JoshuaSports10.66×
15HamaTechnology & Electronics9.64×
16BeirutTravel & Leisure8.97×
17DamascusTravel & Leisure7.62×
18Galatasaray S.K.Sports2.94×
19GermanyTravel & Leisure2.65×
20FoodFood & Beverages1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Muhammad Ali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Muhammad Ali audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.40×
Urban LifestyleOPEN1.32×
Luxury OrientationPREMIUM1.26×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Muhammad Ali audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.78×
CreativityOPEN0.86×
MindfulnessBALANCE0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Muhammad Ali have in Germany?

Muhammad Ali has an estimated audience of 654,194 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Muhammad Ali fans?

30.0% of Muhammad Ali fans are female, 70.0% are male, with an average age of 30.7 years.

03

Which brands do Muhammad Ali fans like most?

Muhammad Ali fans show strongest brand affinity for George Foreman (46.14×), Shakira (14.96×), and Beirut (band) (37.15×) over the country average.

04

Where do Muhammad Ali fans live in Germany?

Muhammad Ali fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Muhammad Ali fans also like?

Beyond Muhammad Ali itself, the audience over-indexes on Shakira (14.96×), Beirut (band) (37.15×), Mike Tyson (26.6×), and Tyson Fury (26.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Muhammad Ali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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