Muhammad Ali Audience in Germany

Muhammad Ali has an estimated audience of 641,418 people in Germany. 30.0% are female, 70.0% are male, average age 30.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: George Foreman, Beirut (band), Mike Tyson, Shakira, Aleppo.
The average Muhammad Ali fan in Germany is 30.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include George Foreman, Beirut (band), Mike Tyson, with strongest over-indexing on George Foreman (46.14× the country average). Demographically, the Muhammad Ali audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Boxing
Demographics of Muhammad Ali fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 30.7 |
| Estimated audience size | 641,418 |
Audience persona
The typical Muhammad Ali fan in Germany is more male, around 30.7 years old, with strong Spirituality tendencies and a notable affinity for George Foreman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,586 | 1.33× |
| Bayern | 111,610 | 1.08× |
| Baden-Württemberg | 101,813 | 1.16× |
| Niedersachsen | 68,042 | 1.09× |
| Hessen | 60,500 | 1.24× |
| Berlin | 36,141 | 1.26× |
| Sachsen | 25,135 | 0.8× |
| Schleswig-Holstein | 22,393 | 0.97× |
| Rheinland-Pfalz | 20,621 | 0.64× |
| Brandenburg | 17,240 | 0.87× |
| Hamburg | 16,755 | 1.16× |
| Sachsen-Anhalt | 12,377 | 0.74× |
| Thüringen | 12,327 | 0.75× |
| Mecklenburg-Vorpommern | 8,967 | 0.73× |
| Saarland | 7,480 | 0.95× |
| Bremen | 6,683 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| George Foreman | 46.14× | Sports |
| Beirut (band) | 37.15× | Music & Radio |
| Mike Tyson | 26.6× | Sports |
| Shakira | 14.96× | Music & Radio |
| Aleppo | 12.62× | Travel & Leisure |
| Tehran | 20.09× | Travel & Leisure |
| Dammam | 28.11× | Travel & Leisure |
| Tyson Fury | 26.82× | Sports |
| Germany | 2.65× | Travel & Leisure |
| Beirut | 8.97× | Travel & Leisure |
| Amateur boxing | 22.13× | Sports |
| Damascus | 7.62× | Travel & Leisure |
| Haifa Wehbe | 31.95× | Movies & TV |
| weber grills | 12.27× | Home & Garden |
| Fenerbahçe Men's Basketball | 5.29× | Sports |
| Food | 1.89× | Food & Beverages |
| Indian Premier League | 6.43× | Sports |
| Khobar | 26.68× | Travel & Leisure |
| Anthony Joshua | 10.66× | Sports |
| Riyadh | 14.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.31 |
| Urban Lifestyle | OPEN | 1.18 |
| Sports Activity | POWER | 1.16 |
| Patriotism | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.14 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| India | 5.7% |
| United Kingdom | 5.5% |
See Muhammad Ali audiences in other countries
More Boxing audiences in Germany
- Mike Tyson (749,056)
- Axel Schulz (359,555)
- Imane Khelif (336,710)
- Regina Halmich (258,744)
- Oleksandr Usyk (249,198)
Frequently asked questions
How many fans does Muhammad Ali have in Germany?
Muhammad Ali has an estimated audience of 641,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Muhammad Ali fans?
30.0% of Muhammad Ali fans are female, 70.0% are male, with an average age of 30.7 years.
Which brands do Muhammad Ali fans like most?
Muhammad Ali fans show strongest brand affinity for George Foreman (46.14×), Beirut (band) (37.15×), and Mike Tyson (26.6×) over the country average.
Where do Muhammad Ali fans live in Germany?
Muhammad Ali fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,586), Bayern (reach 111,610), and Baden-Württemberg (reach 101,813). These three regions account for the largest share of the active audience.
What other brands do Muhammad Ali fans also like?
Beyond Muhammad Ali itself, the audience over-indexes on Beirut (band) (37.15×), Mike Tyson (26.6×), Shakira (14.96×), and Aleppo (12.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Muhammad Ali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.