Axel Schulz Audience in Germany

Axel Schulz has an estimated audience of 359,555 people in Germany. 51.1% are female, 48.9% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Borussia Dortmund, Tagesschau, Boxing, Lieferando.de.

The average Axel Schulz fan in Germany is 35.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Borussia Dortmund, Tagesschau, with strongest over-indexing on Transfermarkt (3.89× the country average). Demographically, the Axel Schulz audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Boxing

Demographics of Axel Schulz fans

Demographic split for Axel Schulz audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age35.7
Estimated audience size359,555

Audience persona

The typical Axel Schulz fan in Germany is balanced, around 35.7 years old, with strong Sports Activity tendencies and a notable affinity for Transfermarkt.

Top regions in Germany

Top regions ranked by reach for Axel Schulz in Germany
RegionReachAffinity
Nordrhein-Westfalen63,3900.81×
Bayern41,5650.72×
Baden-Württemberg34,3500.7×
Niedersachsen28,8250.83×
Sachsen24,0871.37×
Brandenburg23,6412.12×
Berlin21,4461.33×
Hessen19,6870.72×
Rheinland-Pfalz12,6510.7×
Sachsen-Anhalt11,6741.25×
Schleswig-Holstein10,5230.82×
Thüringen9,9611.09×
Mecklenburg-Vorpommern9,7541.42×
Hamburg7,2700.89×
Saarland2,9640.67×
Bremen1,7430.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Axel Schulz audience
BrandAffinityCategory
Transfermarkt3.89×Sports
Borussia Dortmund1.87×Sports
Tagesschau2.44×Movies & TV
Boxing5.27×Sports
Lieferando.de2.18×Food & Beverages
Tyson Fury13.79×Sports
FC Bayern Munich1.61×Sports
Punching bag28.26×Sports
FIFA World Cup1.76×Sports
Beşiktaş J.K.4.09×Sports
Anthony Joshua7.39×Sports
UEFA Champions League1.68×Sports
Trabzonspor4.28×Sports
Süper Lig4.92×Sports
VfB Stuttgart2.08×Sports
RB Leipzig2.59×Sports
Fenerbahçe S.K.3.85×Sports
Westdeutscher Rundfunk2.51×Movies & TV
Nate Diaz20.97×Sports
Eintracht Frankfurt1.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Axel Schulz audience
TraitClusterScore
Sports ActivityPOWER1.43
Risk AppetiteTHRILL1.25
Early Adopter MentalityPOWER1.19
ExtroversionTHRILL1.11
SustainabilityBALANCE1.08
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Axel Schulz
CountryShare
Germany85.3%
Austria2.8%
United States2.2%

See Axel Schulz audiences in other countries

More Boxing audiences in Germany

Frequently asked questions

How many fans does Axel Schulz have in Germany?

Axel Schulz has an estimated audience of 359,555 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Axel Schulz fans?

51.1% of Axel Schulz fans are female, 48.9% are male, with an average age of 35.7 years.

Which brands do Axel Schulz fans like most?

Axel Schulz fans show strongest brand affinity for Transfermarkt (3.89×), Borussia Dortmund (1.87×), and Tagesschau (2.44×) over the country average.

Where do Axel Schulz fans live in Germany?

Axel Schulz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,390), Bayern (reach 41,565), and Baden-Württemberg (reach 34,350). These three regions account for the largest share of the active audience.

What other brands do Axel Schulz fans also like?

Beyond Axel Schulz itself, the audience over-indexes on Borussia Dortmund (1.87×), Tagesschau (2.44×), Boxing (5.27×), and Lieferando.de (2.18×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Axel Schulz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.