Floyd Mayweather Audience in United States

Floyd Mayweather logo

Floyd Mayweather has an estimated audience of 2,110,983 people in United States. 30.1% are female, 69.9% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Home construction, 3D printing, Graham Greene, Litter box, Chili con carne.

The average Floyd Mayweather fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, 3D printing, Graham Greene, with strongest over-indexing on Home construction (1.84× the country average). Demographically, the Floyd Mayweather audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Boxing

Demographics of Floyd Mayweather fans

Demographic split for Floyd Mayweather audience in United States
MetricValue
Female30.1%
Male69.9%
Average age30.2
Estimated audience size2,110,983

Audience persona

The typical Floyd Mayweather fan in United States is more male, around 30.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Floyd Mayweather in United States
RegionReachAffinity
California271,9551.17×
Texas236,9081.31×
Florida162,9711.14×
New York151,2521.28×
Georgia99,4881.53×
Illinois82,4361.17×
Pennsylvania81,3121.14×
Ohio79,5731.22×
North Carolina75,2061.18×
Michigan71,8511.3×
New Jersey66,3681.24×
Virginia54,7981.07×
Maryland54,0281.49×
Tennessee46,4111.1×
Arizona44,1761.02×
Indiana42,5421.1×
Louisiana42,3391.56×
Alabama41,4181.4×
Nevada38,7311.9×
South Carolina37,8811.19×
Washington35,6050.84×
Massachusetts35,1100.84×
Missouri34,7681.02×
Kentucky27,7091.05×
Colorado26,6790.8×
Mississippi26,1901.51×
Wisconsin24,2850.76×
Minnesota23,0760.76×
Oklahoma23,0610.98×
Connecticut21,9201.04×
Arkansas17,6461.01×
Oregon16,4440.68×
Kansas13,9780.84×
Iowa12,9190.74×
Utah12,1880.64×
New Mexico9,3930.89×
Nebraska8,7000.82×
West Virginia8,5180.87×
Hawaii8,2520.91×
Washington, District of Columbia8,0901.27×
Delaware6,5031.12×
Idaho5,8740.55×
Rhode Island5,7780.86×
New Hampshire4,7690.57×
Maine4,7320.63×
Montana3,1980.55×
Alaska3,0510.68×
South Dakota2,9380.6×
North Dakota2,8610.66×
Wyoming1,6930.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Floyd Mayweather audience
BrandAffinityCategory
Home construction1.84×Home & Garden
3D printing2.95×Technology & Electronics
Graham Greene5.83×Literature
Litter box1.8×Pets & Animals
Chili con carne6.54×Food & Beverages
Nick Jr. (Australia)5.06×Kids & Family
Saving1.52×Business & Career
Consequence (rapper)3.29×Music & Radio
Arnold Palmer2.91×Sports
Notre Dame Fighting Irish football2.12×Sports
Overtone4.01×Beauty & Wellness
nbc chicago2.28×Movies & TV
N1 road (South Africa)1.66×Travel & Leisure
Dental hygienist2.69×Health
Finding Your Roots4.48×Movies & TV
Graham Greene (actor)2.38×
Acoustic music1.69×Music & Radio
ABC 7 Chicago1.54×Movies & TV
Thom Browne3.36×Fashion & Accessoires
Ellen Burstyn3.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Floyd Mayweather audience
TraitClusterScore
Luxury OrientationPREMIUM1.65
Urban LifestyleOPEN1.36
Early Adopter MentalityPOWER1.31
Risk AppetiteTHRILL1.25
ExtroversionTHRILL1.23
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Floyd Mayweather
CountryShare
United States46.3%
United Kingdom6.3%
Canada3.3%

See Floyd Mayweather audiences in other countries

More Boxing audiences in United States

Frequently asked questions

How many fans does Floyd Mayweather have in United States?

Floyd Mayweather has an estimated audience of 2,110,983 people in United States, concentrated in California and Texas.

What is the gender split and age of Floyd Mayweather fans?

30.1% of Floyd Mayweather fans are female, 69.9% are male, with an average age of 30.2 years.

Which brands do Floyd Mayweather fans like most?

Floyd Mayweather fans show strongest brand affinity for Home construction (1.84×), 3D printing (2.95×), and Graham Greene (5.83×) over the country average.

Where do Floyd Mayweather fans live in United States?

Floyd Mayweather fans in United States are most concentrated in California (reach 271,955), Texas (reach 236,908), and Florida (reach 162,971). These three regions account for the largest share of the active audience.

What other brands do Floyd Mayweather fans also like?

Beyond Floyd Mayweather itself, the audience over-indexes on 3D printing (2.95×), Graham Greene (5.83×), Litter box (1.8×), and Chili con carne (6.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Floyd Mayweather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.