Rascasse Audience Intelligence

Floyd Mayweather Audience in United States

A data profile of the people who buy, follow and care about Floyd Mayweather in United States — modelled from more than twelve digital signal sources. Floyd Mayweather has an estimated audience of 2,271,943 people in United States.

#4among Boxing in United States#2242among Person in United States#1152in Sports

The average Floyd Mayweather fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Internet celebrity, TMZ, Mike Tyson, with strongest over-indexing on Internet celebrity (3.53× the country average).

Demographically, the Floyd Mayweather audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Floyd Mayweather fan in United States is more male, around 30.2 years old, with strong Career Orientation tendencies and a notable affinity for Internet celebrity.

Category: Sports · Type: Person · Subtype: Boxing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floyd Mayweather profile in United States.

Audience size
2.3M
in United States
Gender
30.1%♀
69.9% male
Age
30.2
average years
Country rank
#12847
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floyd Mayweather fans

30.1% are female, 69.9% are male, average age 30.2.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Floyd Mayweather audience in United States
MetricValue
Female30.1%
Male69.9%
Average age30.2
Estimated audience size2,271,943
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Floyd Mayweather audience in United States
Age bracketShare%
16-1940%
20-2927%
30-3919%
40-4910%
50+4%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Floyd Mayweather audience comes from United States.

Worldwide audience distribution share by country for Floyd Mayweather
CountryShare
United States45.5%
United Kingdom6.2%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floyd Mayweather audience in United States is strongest.

Fig. 05

Top regions by affinity

Floyd Mayweather fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~40K2.01×
02Louisiana~40K1.64×
03Georgia~100K1.52×
04Maryland~50K1.51×
05Mississippi~30K1.50×
06Alabama~40K1.35×
07Michigan~70K1.33×
08Washington, District of Columbia~8K1.27×
09Texas~200K1.26×
10New York~100K1.21×
11New Jersey~60K1.21×
12South Carolina~40K1.21×
13Delaware~7K1.19×
14North Carolina~80K1.18×
15Ohio~70K1.15×
16Florida~200K1.14×
17California~300K1.12×
18Illinois~80K1.12×
19Pennsylvania~80K1.11×
20Virginia~60K1.08×
21Tennessee~40K1.06×
22Indiana~40K1.04×
23Arkansas~20K1.04×
24Arizona~40K1.03×
25Missouri~30K1.02×
26Connecticut~20K1.02×
27Kentucky~30K1.00×
28Oklahoma~20K0.95×
29Nebraska~10K0.93×
30Hawaii~8K0.93×
31Rhode Island~6K0.91×
32New Mexico~9K0.87×
33West Virginia~9K0.87×
34Kansas~10K0.85×
35Massachusetts~30K0.83×
36Washington~30K0.81×
37Colorado~30K0.78×
38Wisconsin~20K0.77×
39Minnesota~20K0.77×
40Iowa~10K0.76×
41Alaska~3K0.75×
42North Dakota~3K0.74×
43Oregon~20K0.69×
44South Dakota~3K0.68×
45Utah~10K0.63×
46Maine~5K0.63×
47New Hampshire~5K0.62×
48Montana~4K0.62×
49Idaho~6K0.59×
50Vermont~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Floyd Mayweather, United States
0.57×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floyd Mayweather audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floyd Mayweather audience
#·InterestCategoryAffinity×
01Mike TysonSports7.16×
02Beats ElectronicsTechnology & Electronics5.83×
03Teyana TaylorMovies & TV3.63×
04Internet celebrityInternet & Social Media3.53×
05New Orleans PelicansSports3.49×
06Foot LockerShopping3.46×
07Minnesota TimberwolvesSports3.38×
08Charlotte HornetsSports3.35×
09Brooklyn NetsSports3.19×
10Phoenix SunsSports2.88×
11Houston RocketsSports2.82×
12BoxingSports2.78×
13Gangsta rapMusic & Radio2.59×
14TMZInternet & Social Media2.47×
15LeBron JamesSports2.29×
16Pizza HutFood & Beverages1.82×
17Los Angeles LakersSports1.80×
18T-MobileTechnology & Electronics1.72×
19Domino's PizzaFood & Beverages1.64×
20Ultimate Fighting ChampionshipSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floyd Mayweather audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floyd Mayweather audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.33×
Convenience OrientationPREMIUM1.24×
Urban LifestyleOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floyd Mayweather audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.43×
SustainabilityBALANCE0.55×
MindfulnessBALANCE0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floyd Mayweather have in United States?

Floyd Mayweather has an estimated audience of 2,271,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Floyd Mayweather fans?

30.1% of Floyd Mayweather fans are female, 69.9% are male, with an average age of 30.2 years.

03

Which brands do Floyd Mayweather fans like most?

Floyd Mayweather fans show strongest brand affinity for Internet celebrity (3.53×), TMZ (2.47×), and Mike Tyson (7.16×) over the country average.

04

Where do Floyd Mayweather fans live in United States?

Floyd Mayweather fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Floyd Mayweather fans also like?

Beyond Floyd Mayweather itself, the audience over-indexes on TMZ (2.47×), Mike Tyson (7.16×), Foot Locker (3.46×), and Pizza Hut (1.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Boxing audiences in United States

See Floyd Mayweather audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Floyd Mayweather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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