Rascasse Audience Intelligence

Sugar Ray Leonard Audience in United States

A data profile of the people who buy, follow and care about Sugar Ray Leonard in United States — modelled from more than twelve digital signal sources. Sugar Ray Leonard has an estimated audience of 863,612 people in United States.

#6among Boxing in United States#5954among Person in United States#2420in Sports

The average Sugar Ray Leonard fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cougar, Ice-T, Grandmaster Flash, with strongest over-indexing on Cougar (72.81× the country average).

Demographically, the Sugar Ray Leonard audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sugar Ray Leonard fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Cougar.

Category: Sports · Type: Person · Subtype: Boxing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sugar Ray Leonard profile in United States.

Audience size
864K
in United States
Gender
25.7%♀
74.3% male
Age
37.9
average years
Country rank
#26095
Person in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sugar Ray Leonard fans

25.7% are female, 74.3% are male, average age 37.9.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Sugar Ray Leonard audience in United States
MetricValue
Female25.7%
Male74.3%
Average age37.9
Estimated audience size863,612
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Sugar Ray Leonard audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Sugar Ray Leonard audience comes from United States.

Worldwide audience distribution share by country for Sugar Ray Leonard
CountryShare
United States54.6%
United Kingdom7.4%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sugar Ray Leonard audience in United States is strongest.

Fig. 05

Top regions by affinity

Sugar Ray Leonard fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~30K2.15×
02Washington, District of Columbia~4K1.69×
03Mississippi~9K1.45×
04Louisiana~10K1.43×
05Georgia~30K1.31×
06North Carolina~30K1.31×
07Alabama~10K1.25×
08Nevada~9K1.25×
09Delaware~3K1.24×
10South Carolina~10K1.20×
11Virginia~20K1.19×
12Michigan~20K1.10×
13New Jersey~20K1.10×
14New York~50K1.08×
15Florida~60K1.07×
16Pennsylvania~30K1.07×
17Arkansas~7K1.07×
18Texas~70K1.05×
19Ohio~30K1.05×
20Tennessee~20K1.05×
21Missouri~10K1.04×
22Illinois~30K1.02×
23Connecticut~8K1.02×
24California~90K1.01×
25Kentucky~10K1.00×
26Oklahoma~8K0.98×
27West Virginia~4K0.98×
28Rhode Island~2K0.97×
29Indiana~10K0.95×
30Arizona~10K0.94×
31New Mexico~4K0.93×
32Nebraska~4K0.89×
33Kansas~5K0.88×
34Hawaii~3K0.88×
35Massachusetts~10K0.84×
36Alaska~1K0.84×
37Vermont~1K0.81×
38North Dakota~1K0.80×
39Wisconsin~9K0.79×
40Oregon~7K0.79×
41Minnesota~9K0.78×
42Iowa~5K0.78×
43Montana~2K0.78×
44Washington~10K0.77×
45New Hampshire~2K0.77×
46South Dakota~1K0.77×
47Colorado~9K0.76×
48Idaho~3K0.76×
49Maine~2K0.76×
50Utah~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Sugar Ray Leonard, United States
0.68×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sugar Ray Leonard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sugar Ray Leonard audience
#·InterestCategoryAffinity×
01Grandmaster FlashMusic & Radio85.11×
02CougarKids & Family72.81×
03Ice-TMusic & Radio51.13×
04Knight Rider (1982 TV series)Movies & TV49.64×
05Rocky MarcianoSports42.20×
06Everlast (boxing)Sports34.80×
07Leicester City F.C.Sports20.00×
08Crystal Palace F.C.Sports20.00×
09Thierry HenrySports20.00×
10Oscar De La HoyaSports19.13×
11Ligue 1Sports18.81×
12Chiwetel EjioforMovies & TV18.66×
13FIFA Club World CupSports17.52×
14Muhammad AliSports15.37×
15Wing ChunSports14.48×
16Mike TysonSports12.72×
17Hair ExtensionsBeauty & Wellness4.76×
18FedExBusiness & Career3.78×
19TMZInternet & Social Media3.03×
20Mortgage loansBusiness & Career2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sugar Ray Leonard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sugar Ray Leonard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
IndulgenceJOY2.24×
Convenience OrientationPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sugar Ray Leonard audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.53×
DIY MentalityTHRILL0.60×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sugar Ray Leonard have in United States?

Sugar Ray Leonard has an estimated audience of 863,612 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sugar Ray Leonard fans?

25.7% of Sugar Ray Leonard fans are female, 74.3% are male, with an average age of 37.9 years.

03

Which brands do Sugar Ray Leonard fans like most?

Sugar Ray Leonard fans show strongest brand affinity for Cougar (72.81×), Ice-T (51.13×), and Grandmaster Flash (85.11×) over the country average.

04

Where do Sugar Ray Leonard fans live in United States?

Sugar Ray Leonard fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sugar Ray Leonard fans also like?

Beyond Sugar Ray Leonard itself, the audience over-indexes on Ice-T (51.13×), Grandmaster Flash (85.11×), Knight Rider (1982 TV series) (49.64×), and Muhammad Ali (15.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Boxing audiences in United States

See Sugar Ray Leonard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar Ray Leonard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →