Sugar Ray Leonard Audience in United States

Sugar Ray Leonard has an estimated audience of 784,511 people in United States. 25.7% are female, 74.3% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Ice-T, Knight Rider (1982 TV series), Muhammad Ali, Hair Extensions, Anthony Joshua.

The average Sugar Ray Leonard fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ice-T, Knight Rider (1982 TV series), Muhammad Ali, with strongest over-indexing on Ice-T (45.4× the country average). Demographically, the Sugar Ray Leonard audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Boxing

Demographics of Sugar Ray Leonard fans

Demographic split for Sugar Ray Leonard audience in United States
MetricValue
Female25.7%
Male74.3%
Average age37.9
Estimated audience size784,511

Audience persona

The typical Sugar Ray Leonard fan in United States is more male, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Ice-T.

Top regions in United States

Top regions ranked by reach for Sugar Ray Leonard in United States
RegionReachAffinity
California90,4681.05×
Texas73,1351.08×
Florida59,4531.12×
New York48,2021.1×
North Carolina30,4421.29×
Georgia29,8821.24×
Pennsylvania28,4861.08×
Maryland27,8802.07×
Illinois27,4631.05×
Ohio25,3001.05×
Virginia23,0651.21×
New Jersey22,5151.13×
Michigan21,6471.06×
Tennessee16,5951.05×
Arizona15,4920.97×
Indiana14,4051.01×
Louisiana13,9101.37×
South Carolina13,6951.16×
Missouri13,5571.07×
Massachusetts13,3470.86×
Alabama13,3281.22×
Washington12,9390.82×
Kentucky10,4151.06×
Colorado9,9540.8×
Wisconsin9,4310.8×
Minnesota9,3320.83×
Nevada9,2081.21×
Oklahoma8,7701.01×
Mississippi8,6731.34×
Connecticut7,9731.01×
Oregon7,2670.81×
Arkansas6,8901.07×
Kansas5,2030.84×
Iowa5,0890.79×
Utah4,7960.68×
Washington, District of Columbia3,8471.63×
New Mexico3,6090.92×
West Virginia3,5800.98×
Nebraska3,4110.87×
Idaho3,0010.76×
Hawaii2,8560.85×
Delaware2,5161.16×
Rhode Island2,3330.93×
New Hampshire2,2850.74×
Maine2,0790.74×
Montana1,5410.71×
Alaska1,2560.75×
South Dakota1,2170.67×
North Dakota1,1240.7×
Vermont8890.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sugar Ray Leonard audience
BrandAffinityCategory
Ice-T45.4×Music & Radio
Knight Rider (1982 TV series)61.53×Movies & TV
Muhammad Ali21.05×Sports
Hair Extensions7.28×Beauty & Wellness
Anthony Joshua15.16×Sports
Mike Tyson16.53×Sports
Kia Sportage21×Cars & Mobility
Cougar20×Kids & Family
Rocky Marciano35.52×Sports
Ligue 116.19×Sports
Wing Chun16.42×Sports
Washington Wizards8.26×Sports
Charlotte Hornets7.57×Sports
Livemusic4.14×Music & Radio
Leicester City F.C.20×Sports
Crystal Palace F.C.20×Sports
Mixed martial arts3.65×Sports
Houston Astros6.01×Sports
Kevin De Bruyne20×Sports
Los Angeles Lakers3.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sugar Ray Leonard audience
TraitClusterScore
IndulgenceJOY1.75
PatriotismCONSERVATISM1.68
Luxury OrientationPREMIUM1.59
Pet OwnershipJOY1.5
Early Adopter MentalityPOWER1.49
LGBTQ+ IdentityOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Sugar Ray Leonard
CountryShare
United States53.5%
United Kingdom7.7%
Canada4.1%

See Sugar Ray Leonard audiences in other countries

More Boxing audiences in United States

Frequently asked questions

How many fans does Sugar Ray Leonard have in United States?

Sugar Ray Leonard has an estimated audience of 784,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Sugar Ray Leonard fans?

25.7% of Sugar Ray Leonard fans are female, 74.3% are male, with an average age of 37.9 years.

Which brands do Sugar Ray Leonard fans like most?

Sugar Ray Leonard fans show strongest brand affinity for Ice-T (45.4×), Knight Rider (1982 TV series) (61.53×), and Muhammad Ali (21.05×) over the country average.

Where do Sugar Ray Leonard fans live in United States?

Sugar Ray Leonard fans in United States are most concentrated in California (reach 90,468), Texas (reach 73,135), and Florida (reach 59,453). These three regions account for the largest share of the active audience.

What other brands do Sugar Ray Leonard fans also like?

Beyond Sugar Ray Leonard itself, the audience over-indexes on Knight Rider (1982 TV series) (61.53×), Muhammad Ali (21.05×), Hair Extensions (7.28×), and Anthony Joshua (15.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sugar Ray Leonard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.