Ben Askren Audience in United States

Ben Askren logo

Ben Askren has an estimated audience of 2,851,793 people in United States. 20.8% are female, 79.2% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: NBC10 Philadelphia, Pro-Ject, Product design, Dog breed, Alaska.

The average Ben Askren fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC10 Philadelphia, Pro-Ject, Product design, with strongest over-indexing on NBC10 Philadelphia (56.88× the country average). Demographically, the Ben Askren audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Ben Askren fans

Demographic split for Ben Askren audience in United States
MetricValue
Female20.8%
Male79.2%
Average age37.5
Estimated audience size2,851,793

Audience persona

The typical Ben Askren fan in United States is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for NBC10 Philadelphia.

Top regions in United States

Top regions ranked by reach for Ben Askren in United States
RegionReachAffinity
California312,8261×
Texas221,0430.9×
Florida163,4700.85×
New York150,0220.94×
Wisconsin124,3212.9×
Illinois111,5941.17×
Pennsylvania102,0281.06×
Ohio85,6460.97×
New Jersey77,7121.07×
Michigan70,5080.95×
Georgia70,4230.8×
North Carolina70,4130.82×
Missouri66,6261.45×
Arizona64,5351.11×
Virginia61,1660.88×
Tennessee56,1380.98×
Massachusetts54,9680.98×
Washington54,9550.96×
Indiana51,7860.99×
Iowa46,7581.99×
Colorado44,3580.99×
Minnesota44,1821.08×
Maryland40,0080.82×
Kentucky37,7131.05×
Oklahoma36,7411.16×
South Carolina31,6830.74×
Nevada30,9861.12×
Oregon29,9440.92×
Louisiana29,6690.81×
Alabama29,3950.74×
Connecticut26,6970.93×
Kansas23,5551.05×
Utah21,2000.83×
Arkansas18,4910.79×
Nebraska15,8451.11×
Mississippi14,8680.63×
Idaho13,8530.97×
New Mexico13,5730.95×
West Virginia13,5011.02×
Hawaii12,7521.04×
Maine9,8680.97×
New Hampshire8,7650.78×
Rhode Island7,8120.86×
Montana7,4740.94×
North Dakota6,8411.17×
South Dakota6,5580.99×
Alaska6,3961.05×
Washington, District of Columbia5,5430.65×
Delaware5,1500.65×
Wyoming3,3100.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Askren audience
BrandAffinityCategory
NBC10 Philadelphia56.88×Movies & TV
Pro-Ject9.43×Music & Radio
Product design2.71×Business & Career
Dog breed1.55×Pets & Animals
Alaska1.93×Travel & Leisure
Urban Outfitters2.09×Shopping
Kansas2.51×Travel & Leisure
Captain America (1990 film)3.85×Movies & TV
Hog Hunting2.78×Sports
Litter box1.65×Pets & Animals
Iowa Hawkeyes5.57×Sports
3D printing1.67×Technology & Electronics
Unique Gifts1.55×Shopping
Nebraska1.73×Travel & Leisure
Justice1.78×Politics & Society
UK garage3.26×Music & Radio
Home staging3.13×Home & Garden
JDSU1.78×Business & Career
Chili con carne4.66×Food & Beverages
nbc chicago2.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Askren audience
TraitClusterScore
Risk AppetiteTHRILL2.69
PatriotismCONSERVATISM1.6
Early Adopter MentalityPOWER1.36
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.19
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Ben Askren
CountryShare
United States55.5%
United Kingdom9.9%
Canada9.1%

See Ben Askren audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Ben Askren have in United States?

Ben Askren has an estimated audience of 2,851,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Ben Askren fans?

20.8% of Ben Askren fans are female, 79.2% are male, with an average age of 37.5 years.

Which brands do Ben Askren fans like most?

Ben Askren fans show strongest brand affinity for NBC10 Philadelphia (56.88×), Pro-Ject (9.43×), and Product design (2.71×) over the country average.

Where do Ben Askren fans live in United States?

Ben Askren fans in United States are most concentrated in California (reach 312,826), Texas (reach 221,043), and Florida (reach 163,470). These three regions account for the largest share of the active audience.

What other brands do Ben Askren fans also like?

Beyond Ben Askren itself, the audience over-indexes on Pro-Ject (9.43×), Product design (2.71×), Dog breed (1.55×), and Alaska (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Askren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.