Ben Askren Audience in United States

Ben Askren has an estimated audience of 2,851,793 people in United States. 20.8% are female, 79.2% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Gina Carano, Brock Lesnar, Nate Diaz, Cain Velasquez, Anderson Silva.

The average Ben Askren fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gina Carano, Brock Lesnar, Nate Diaz, with strongest over-indexing on Gina Carano (51× the country average). Demographically, the Ben Askren audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Ben Askren fans

Demographic split for Ben Askren audience in United States
MetricValue
Female20.8%
Male79.2%
Average age37.5
Estimated audience size2,851,793

Audience persona

The typical Ben Askren fan in United States is more male, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Gina Carano.

Top regions in United States

Top regions ranked by reach for Ben Askren in United States
RegionReachAffinity
California312,8261×
Texas221,0430.9×
Florida163,4700.85×
New York150,0220.94×
Wisconsin124,3212.9×
Illinois111,5941.17×
Pennsylvania102,0281.06×
Ohio85,6460.97×
New Jersey77,7121.07×
Michigan70,5080.95×
Georgia70,4230.8×
North Carolina70,4130.82×
Missouri66,6261.45×
Arizona64,5351.11×
Virginia61,1660.88×
Tennessee56,1380.98×
Massachusetts54,9680.98×
Washington54,9550.96×
Indiana51,7860.99×
Iowa46,7581.99×
Colorado44,3580.99×
Minnesota44,1821.08×
Maryland40,0080.82×
Kentucky37,7131.05×
Oklahoma36,7411.16×
South Carolina31,6830.74×
Nevada30,9861.12×
Oregon29,9440.92×
Louisiana29,6690.81×
Alabama29,3950.74×
Connecticut26,6970.93×
Kansas23,5551.05×
Utah21,2000.83×
Arkansas18,4910.79×
Nebraska15,8451.11×
Mississippi14,8680.63×
Idaho13,8530.97×
New Mexico13,5730.95×
West Virginia13,5011.02×
Hawaii12,7521.04×
Maine9,8680.97×
New Hampshire8,7650.78×
Rhode Island7,8120.86×
Montana7,4740.94×
North Dakota6,8411.17×
South Dakota6,5580.99×
Alaska6,3961.05×
Washington, District of Columbia5,5430.65×
Delaware5,1500.65×
Wyoming3,3100.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ben Askren audience
BrandAffinityCategory
Gina Carano51×Movies & TV
Brock Lesnar38.25×Sports
Nate Diaz68.5×Sports
Cain Velasquez71.84×Sports
Anderson Silva71.01×Sports
Daniel Day-Lewis17.07×Movies & TV
Grappling8.33×Sports
Judo9.3×Sports
Conor McGregor12.69×Sports
Jon Jones14.77×Sports
Day trading11.28×Business & Career
Indianapolis Motor Speedway12.95×Sports
Blended whiskey10.97×Food & Beverages
Georges St-Pierre15.86×Sports
Ultimate Fighting Championship3.82×Sports
Wladimir Klitschko56.88×Sports
Mixed martial arts3.85×Sports
Daniel Cormier21.74×Sports
Boxing5.12×Sports
Property insurance11.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ben Askren audience
TraitClusterScore
Risk AppetiteTHRILL2.69
PatriotismCONSERVATISM1.6
Early Adopter MentalityPOWER1.36
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.19
Sports ActivityPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Ben Askren
CountryShare
United States55.5%
United Kingdom9.9%
Canada9.1%

See Ben Askren audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Ben Askren have in United States?

Ben Askren has an estimated audience of 2,851,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Ben Askren fans?

20.8% of Ben Askren fans are female, 79.2% are male, with an average age of 37.5 years.

Which brands do Ben Askren fans like most?

Ben Askren fans show strongest brand affinity for Gina Carano (51×), Brock Lesnar (38.25×), and Nate Diaz (68.5×) over the country average.

Where do Ben Askren fans live in United States?

Ben Askren fans in United States are most concentrated in California (reach 312,826), Texas (reach 221,043), and Florida (reach 163,470). These three regions account for the largest share of the active audience.

What other brands do Ben Askren fans also like?

Beyond Ben Askren itself, the audience over-indexes on Brock Lesnar (38.25×), Nate Diaz (68.5×), Cain Velasquez (71.84×), and Anderson Silva (71.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ben Askren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.