Rascasse Audience Intelligence

Vehicle leasing Audience in United States

A data profile of the people who buy, follow and care about Vehicle leasing in United States — modelled from more than twelve digital signal sources. Vehicle leasing has an estimated audience of 1,403,904 people in United States.

#7529among Topic in United States#607in Cars & Mobility

The average Vehicle leasing fan in United States is 42.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Personal luxury car, Used Cars, Used car, with strongest over-indexing on Personal luxury car (24.81× the country average).

Demographically, the Vehicle leasing audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vehicle leasing fan in United States is more male, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Personal luxury car.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicle leasing profile in United States.

Audience size
1.4M
in United States
Gender
33.7%♀
66.3% male
Age
42.9
average years
Country rank
#18650
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicle leasing fans

33.7% are female, 66.3% are male, average age 42.9.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Vehicle leasing audience in United States
MetricValue
Female33.7%
Male66.3%
Average age42.9
Estimated audience size1,403,904
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Vehicle leasing audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Vehicle leasing audience comes from United States.

Worldwide audience distribution share by country for Vehicle leasing
CountryShare
Romania13.3%
United Kingdom10.5%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicle leasing audience in United States is strongest.

Fig. 05

Top regions by affinity

Vehicle leasing fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~5K1.62×
02North Dakota~4K1.34×
03Vermont~3K1.31×
04Alaska~4K1.22×
05Montana~5K1.18×
06Delaware~4K1.11×
07West Virginia~7K1.08×
08Maine~5K1.08×
09Hawaii~6K1.06×
10Rhode Island~5K1.06×
11New Hampshire~6K1.05×
12Idaho~7K1.04×
13Nebraska~7K1.02×
14New Mexico~7K1.01×
15Mississippi~10K1.00×
16Washington, District of Columbia~4K1.00×
17Arkansas~10K0.98×
18Iowa~10K0.97×
19Louisiana~20K0.96×
20Kansas~10K0.96×
21Oklahoma~10K0.94×
22Missouri~20K0.93×
23Kentucky~20K0.93×
24Indiana~20K0.92×
25Alabama~20K0.92×
26Michigan~30K0.91×
27Wisconsin~20K0.91×
28Connecticut~10K0.91×
29Nevada~10K0.91×
30Utah~10K0.91×
31Oregon~10K0.89×
32Colorado~20K0.88×
33South Carolina~20K0.88×
34Minnesota~20K0.87×
35Texas~100K0.86×
36Tennessee~20K0.86×
37Maryland~20K0.85×
38Arizona~20K0.84×
39Massachusetts~20K0.83×
40Georgia~40K0.82×
41Ohio~40K0.82×
42Virginia~30K0.82×
43Washington~20K0.82×
44North Carolina~30K0.80×
45New Jersey~30K0.80×
46Pennsylvania~40K0.77×
47Illinois~40K0.77×
48New York~60K0.71×
49Florida~70K0.70×
50California~90K0.60×
Fig. 06

Affinity by region

Affinity by region — Vehicle leasing, United States
0.60×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicle leasing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicle leasing audience
#·InterestCategoryAffinity×
01Personal luxury carCars & Mobility24.81×
02Latin MusicMusic & Radio14.03×
03Used CarsCars & Mobility13.33×
04Family carCars & Mobility10.27×
05Certified Pre-OwnedCars & Mobility7.65×
06Car financeCars & Mobility7.27×
07Carfax (company)Cars & Mobility6.44×
08LeaseBusiness & Career5.45×
09Kelley Blue BookMovies & TV5.37×
10Used carCars & Mobility5.09×
11Crossover (automobile)Cars & Mobility4.85×
12AutotraderCars & Mobility4.55×
13CarMaxCars & Mobility4.53×
14Google NewsNews4.19×
15CarGurusCars & Mobility3.94×
16Car dealershipCars & Mobility3.94×
17AutoZoneCars & Mobility2.44×
18U.S. stateTravel & Leisure2.06×
19Online shoppingShopping1.75×
20BusinessBusiness & Career1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicle leasing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicle leasing audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.80×
Quality AwarenessPREMIUM2.12×
Career OrientationPOWER2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicle leasing audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicle leasing have in United States?

Vehicle leasing has an estimated audience of 1,403,904 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Vehicle leasing fans?

33.7% of Vehicle leasing fans are female, 66.3% are male, with an average age of 42.9 years.

03

Which brands do Vehicle leasing fans like most?

Vehicle leasing fans show strongest brand affinity for Personal luxury car (24.81×), Used Cars (13.33×), and Used car (5.09×) over the country average.

04

Where do Vehicle leasing fans live in United States?

Vehicle leasing fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vehicle leasing fans also like?

Beyond Vehicle leasing itself, the audience over-indexes on Used Cars (13.33×), Used car (5.09×), Family car (10.27×), and Latin Music (14.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Vehicle leasing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle leasing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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