Central Asia Audience in United States

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Central Asia has an estimated audience of 1,790,613 people in United States. 54.9% are female, 45.1% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: UK garage, Life of Pi, University of Education, Urban Outfitters, Arrietty.

The average Central Asia fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Life of Pi, University of Education, with strongest over-indexing on UK garage (12.54× the country average). Demographically, the Central Asia audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Central Asia fans

Demographic split for Central Asia audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.6
Estimated audience size1,790,613

Audience persona

The typical Central Asia fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Central Asia in United States
RegionReachAffinity
California279,5861.42×
Texas186,0671.21×
New York143,8551.44×
Florida109,9450.91×
Illinois72,7981.22×
Virginia67,0631.54×
Georgia61,9621.12×
Pennsylvania58,2820.97×
Washington53,3071.48×
North Carolina51,9060.96×
Maryland48,3921.57×
Massachusetts45,9241.3×
New Jersey44,5350.98×
Michigan43,3840.93×
Ohio39,8990.72×
Tennessee32,2080.9×
Arizona32,1710.88×
Indiana30,7510.94×
Minnesota28,2521.1×
Colorado26,8350.95×
Missouri25,3810.88×
Oregon23,8601.16×
South Carolina23,3170.87×
Wisconsin19,9400.74×
Alabama19,1050.76×
Kentucky18,4640.82×
Connecticut18,3951.02×
Louisiana17,4980.76×
Washington, District of Columbia17,3943.23×
Oklahoma16,7280.84×
Nevada15,8080.91×
Utah14,8240.92×
Kansas13,0600.93×
Hawaii12,1631.58×
Arkansas11,0570.75×
Iowa10,4730.71×
Mississippi9,9990.68×
Nebraska7,9360.88×
Idaho6,8120.76×
New Mexico6,6260.74×
New Hampshire5,2100.74×
West Virginia5,0940.61×
Maine4,9580.77×
Rhode Island4,6810.82×
Alaska4,2941.12×
Montana4,2020.85×
Delaware3,4410.7×
Vermont2,9550.94×
North Dakota2,7170.74×
South Dakota2,6390.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Central Asia audience
BrandAffinityCategory
UK garage12.54×Music & Radio
Life of Pi20×Movies & TV
University of Education132.06×Business & Career
Urban Outfitters3.41×Shopping
Arrietty20×Movies & TV
Product design2.55×Business & Career
Stamp collecting5.91×Home & Garden
Pro-Ject4.88×Music & Radio
Academy Award for Best Production Design20×Movies & TV
Voter registration5.36×Politics & Society
Israel2.24×Travel & Leisure
EShakti11.27×Shopping
Jeep Wagoneer5.37×Cars & Mobility
Omaha Storm Chasers18.2×Sports
Emperor Entertainment Group10.9×Business & Career
Natural rubber1.59×Cars & Mobility
Isometric exercise5.83×Sports
Urban horticulture2.34×Home & Garden
Flattop grill20×Home & Garden
Northrop Grumman4.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Central Asia audience
TraitClusterScore
PatriotismCONSERVATISM2.79
Urban LifestyleOPEN1.9
Community OrientationOPEN1.72
Pet OwnershipJOY1.72
MindfulnessBALANCE1.47
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Central Asia
CountryShare
United States11.6%
India9.0%
Afghanistan8.2%

See Central Asia audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Central Asia have in United States?

Central Asia has an estimated audience of 1,790,613 people in United States, concentrated in California and Texas.

What is the gender split and age of Central Asia fans?

54.9% of Central Asia fans are female, 45.1% are male, with an average age of 42.6 years.

Which brands do Central Asia fans like most?

Central Asia fans show strongest brand affinity for UK garage (12.54×), Life of Pi (20×), and University of Education (132.06×) over the country average.

Where do Central Asia fans live in United States?

Central Asia fans in United States are most concentrated in California (reach 279,586), Texas (reach 186,067), and New York (reach 143,855). These three regions account for the largest share of the active audience.

What other brands do Central Asia fans also like?

Beyond Central Asia itself, the audience over-indexes on Life of Pi (20×), University of Education (132.06×), Urban Outfitters (3.41×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.