Rascasse Audience Intelligence

Central Asia Audience in United States

A data profile of the people who buy, follow and care about Central Asia in United States — modelled from more than twelve digital signal sources. Central Asia has an estimated audience of 1,790,613 people in United States.

#143among Region in United States#1242among POI in United States#1198in Travel & Leisure

The average Central Asia fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Semi-detached, Motor oil, Toyota Camry, with strongest over-indexing on Semi-detached (41.81× the country average).

Demographically, the Central Asia audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Central Asia fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Semi-detached.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Central Asia profile in United States.

Audience size
1.8M
in United States
Gender
54.9%♀
45.1% male
Age
42.6
average years
Country rank
#15527
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Central Asia fans

54.9% are female, 45.1% are male, average age 42.6.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Central Asia audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.6
Estimated audience size1,790,613
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Central Asia audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4919%
50+29%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Central Asia audience comes from United States.

Worldwide audience distribution share by country for Central Asia
CountryShare
United States11.6%
India9.0%
Afghanistan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Central Asia audience in United States is strongest.

Fig. 05

Top regions by affinity

Central Asia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.50×
02Virginia~60K1.42×
03Maryland~40K1.41×
04Hawaii~10K1.41×
05Texas~200K1.40×
06California~300K1.38×
07Washington~50K1.36×
08Massachusetts~50K1.28×
09New York~100K1.27×
10Illinois~70K1.20×
11Minnesota~30K1.19×
12Alaska~4K1.12×
13Oregon~20K1.08×
14Nebraska~10K1.06×
15Oklahoma~20K1.05×
16Georgia~60K1.04×
17South Carolina~30K1.01×
18Connecticut~20K1.00×
19Pennsylvania~60K0.99×
20Indiana~30K0.99×
21Vermont~3K0.97×
22Montana~5K0.96×
23South Dakota~4K0.96×
24Utah~20K0.95×
25North Carolina~50K0.94×
26New Jersey~40K0.94×
27Nevada~20K0.93×
28Kansas~10K0.93×
29Michigan~40K0.92×
30Colorado~30K0.92×
31North Dakota~3K0.91×
32Kentucky~20K0.90×
33Delaware~4K0.90×
34Missouri~30K0.89×
35Maine~6K0.88×
36Rhode Island~5K0.88×
37Tennessee~30K0.86×
38New Hampshire~6K0.86×
39Arizona~30K0.85×
40Idaho~8K0.85×
41New Mexico~7K0.83×
42Wisconsin~20K0.82×
43Louisiana~20K0.82×
44Iowa~10K0.82×
45Florida~100K0.81×
46Arkansas~10K0.81×
47West Virginia~7K0.80×
48Mississippi~10K0.79×
49Alabama~20K0.78×
50Ohio~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Central Asia, United States
0.73×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Central Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Central Asia audience
#·InterestCategoryAffinity×
01Semi-detachedHome & Garden41.81×
02Kia RioCars & Mobility32.21×
03HindustanPolitics & Society29.22×
04Nissan JukeCars & Mobility20.00×
05Honda JazzCars & Mobility20.00×
06Mitsubishi OutlanderCars & Mobility11.07×
07Toyota CamryCars & Mobility10.06×
08Hybrid electric vehicleCars & Mobility9.46×
09Motor oilCars & Mobility8.92×
10AfghanistanTravel & Leisure8.87×
11Max MaraFashion & Accessoires8.75×
12AikidoSports8.14×
13HindiPolitics & Society6.70×
14Chat roomInternet & Social Media6.17×
15Kia MotorsCars & Mobility5.97×
16ZootopiaMovies & TV5.83×
17Single-family detached homeHome & Garden4.82×
18SewingHome & Garden3.34×
19Solar energyHome & Garden2.95×
20Mortgage loansBusiness & Career2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Central Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Central Asia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.36×
Urban LifestyleOPEN1.95×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Central Asia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
Luxury OrientationPREMIUM0.82×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Central Asia have in United States?

Central Asia has an estimated audience of 1,790,613 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Central Asia fans?

54.9% of Central Asia fans are female, 45.1% are male, with an average age of 42.6 years.

03

Which brands do Central Asia fans like most?

Central Asia fans show strongest brand affinity for Semi-detached (41.81×), Motor oil (8.92×), and Toyota Camry (10.06×) over the country average.

04

Where do Central Asia fans live in United States?

Central Asia fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Central Asia fans also like?

Beyond Central Asia itself, the audience over-indexes on Motor oil (8.92×), Toyota Camry (10.06×), Kia Rio (32.21×), and Kia Motors (5.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Central Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Central Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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