Central Asia Audience in Germany
Central Asia has an estimated audience of 402,899 people in Germany. 48.5% are female, 51.5% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Scots Guards, Geothermal heating, CAC 40, Israel.
The average Central Asia fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Scots Guards, Geothermal heating, with strongest over-indexing on Enzkreis (50.04× the country average). Demographically, the Central Asia audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Central Asia fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 40.0 |
| Estimated audience size | 402,899 |
Audience persona
The typical Central Asia fan in Germany is balanced, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,152 | 1.16× |
| Bayern | 74,764 | 1.15× |
| Baden-Württemberg | 61,839 | 1.12× |
| Niedersachsen | 41,234 | 1.05× |
| Hessen | 35,243 | 1.15× |
| Berlin | 26,549 | 1.47× |
| Rheinland-Pfalz | 21,993 | 1.09× |
| Sachsen | 18,900 | 0.96× |
| Schleswig-Holstein | 12,906 | 0.89× |
| Hamburg | 11,247 | 1.24× |
| Brandenburg | 9,535 | 0.76× |
| Thüringen | 8,839 | 0.86× |
| Sachsen-Anhalt | 7,592 | 0.73× |
| Mecklenburg-Vorpommern | 5,429 | 0.71× |
| Saarland | 3,474 | 0.7× |
| Bremen | 3,287 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 50.04× | Travel & Leisure |
| Scots Guards | 104.17× | Politics & Society |
| Geothermal heating | 8.06× | Home & Garden |
| CAC 40 | 2.23× | Business & Career |
| Israel | 2.82× | Travel & Leisure |
| Keeper (password manager) | 6.14× | Technology & Electronics |
| Solo climbing | 5.22× | Sports |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.51× | Home & Garden |
| Isola 2000 | 20× | Travel & Leisure |
| Urban horticulture | 1.62× | Home & Garden |
| Kodi (software) | 2.5× | Technology & Electronics |
| Video izle | 2.45× | |
| Este, Veneto | 1.79× | Travel & Leisure |
| Eindhoven | 1.52× | Travel & Leisure |
| Home Delivery | 1.85× | Food & Beverages |
| Call option | 6.61× | Business & Career |
| Samanyolu Haber | 2.86× | Movies & TV |
| Volvo V60 | 3.01× | Cars & Mobility |
| Corona (band) | 1.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.91 |
| Tradition | CONSERVATISM | 1.52 |
| Indulgence | JOY | 1.5 |
| Spirituality | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.33 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| India | 9.0% |
| Afghanistan | 8.2% |
See Central Asia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Central Asia have in Germany?
Central Asia has an estimated audience of 402,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Central Asia fans?
48.5% of Central Asia fans are female, 51.5% are male, with an average age of 40.0 years.
Which brands do Central Asia fans like most?
Central Asia fans show strongest brand affinity for Enzkreis (50.04×), Scots Guards (104.17×), and Geothermal heating (8.06×) over the country average.
Where do Central Asia fans live in Germany?
Central Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,152), Bayern (reach 74,764), and Baden-Württemberg (reach 61,839). These three regions account for the largest share of the active audience.
What other brands do Central Asia fans also like?
Beyond Central Asia itself, the audience over-indexes on Scots Guards (104.17×), Geothermal heating (8.06×), CAC 40 (2.23×), and Israel (2.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Central Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.