Rascasse Audience Intelligence

Libra (astrology) Audience in United States

A data profile of the people who buy, follow and care about Libra (astrology) in United States — modelled from more than twelve digital signal sources. Libra (astrology) has an estimated audience of 2,013,547 people in United States.

#6297among Topic in United States#893in Politics & Society

The average Libra (astrology) fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Horoscope, International education, with strongest over-indexing on Dylan O'Brien (17.36× the country average).

Demographically, the Libra (astrology) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Libra (astrology) fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Dylan O'Brien.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Libra (astrology) profile in United States.

Audience size
2M
in United States
Gender
73.3%♀
26.7% male
Age
40.2
average years
Country rank
#14157
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Libra (astrology) fans

73.3% are female, 26.7% are male, average age 40.2.

Fig. 02

Gender split

73.3%
Female
26.7%
Male
Demographic split for Libra (astrology) audience in United States
MetricValue
Female73.3%
Male26.7%
Average age40.2
Estimated audience size2,013,547
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Libra (astrology) audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Libra (astrology) audience comes from United States.

Worldwide audience distribution share by country for Libra (astrology)
CountryShare
United States28.5%
India9.5%
Spain5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Libra (astrology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Libra (astrology) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.23×
02Utah~20K1.10×
03Hawaii~9K1.09×
04North Carolina~60K1.07×
05Nevada~20K1.07×
06New York~100K1.06×
07Illinois~70K1.06×
08Virginia~50K1.06×
09Arizona~40K1.06×
10Louisiana~30K1.06×
11Ohio~60K1.05×
12Washington~40K1.05×
13Oklahoma~20K1.04×
14Michigan~50K1.03×
15Kentucky~30K1.03×
16Oregon~20K1.03×
17Maryland~40K1.02×
18Indiana~40K1.01×
19Missouri~30K1.01×
20Arkansas~20K1.01×
21West Virginia~9K1.01×
22Texas~200K1.00×
23Georgia~60K1.00×
24Colorado~30K1.00×
25New Mexico~10K1.00×
26Alaska~4K1.00×
27New Jersey~50K0.99×
28South Carolina~30K0.99×
29North Dakota~4K0.99×
30Tennessee~40K0.98×
31Massachusetts~40K0.98×
32Minnesota~30K0.98×
33Alabama~30K0.98×
34Mississippi~20K0.98×
35Nebraska~10K0.98×
36Maine~7K0.98×
37Delaware~5K0.98×
38Pennsylvania~70K0.97×
39New Hampshire~8K0.97×
40Montana~5K0.97×
41South Dakota~5K0.97×
42Vermont~3K0.97×
43Iowa~20K0.96×
44Kansas~20K0.96×
45Idaho~10K0.96×
46Rhode Island~6K0.96×
47Washington, District of Columbia~6K0.96×
48Connecticut~20K0.95×
49Florida~100K0.93×
50Wisconsin~30K0.90×
Fig. 06

Affinity by region

Affinity by region — Libra (astrology), United States
0.90×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Libra (astrology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Libra (astrology) audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media35.65×
02Annie LennoxMusic & Radio21.47×
03Tyler PoseyMovies & TV20.77×
04International educationBusiness & Career19.48×
05Dylan O'BrienMovies & TV17.36×
06HoroscopeHealth12.57×
07Traditional Chinese medicineBusiness & Career11.38×
08Michael FassbenderMovies & TV9.97×
09ClairvoyancePolitics & Society8.42×
10Sarah Michelle GellarMovies & TV7.62×
11Kundalini yogaHealth6.70×
12Yin yogaSports5.87×
13Florida LotteryGames5.29×
14Anne HathawayMovies & TV5.20×
15Self-awarenessHealth5.01×
16Teyana TaylorMovies & TV4.89×
17Self-loveHealth3.96×
18Motivational speakingBusiness & Career3.20×
19Quality of lifeHealth1.76×
20HappinessHealth1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Libra (astrology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Libra (astrology) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.32×
Pet OwnershipJOY1.70×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Libra (astrology) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
DIY MentalityTHRILL0.81×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Libra (astrology) have in United States?

Libra (astrology) has an estimated audience of 2,013,547 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Libra (astrology) fans?

73.3% of Libra (astrology) fans are female, 26.7% are male, with an average age of 40.2 years.

03

Which brands do Libra (astrology) fans like most?

Libra (astrology) fans show strongest brand affinity for Dylan O'Brien (17.36×), Horoscope (12.57×), and International education (19.48×) over the country average.

04

Where do Libra (astrology) fans live in United States?

Libra (astrology) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Libra (astrology) fans also like?

Beyond Libra (astrology) itself, the audience over-indexes on Horoscope (12.57×), International education (19.48×), Tyler Posey (20.77×), and Daily Horoscope (35.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Libra (astrology) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Libra (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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