Libra (astrology) Audience in United States
Libra (astrology) has an estimated audience of 2,013,547 people in United States. 73.3% are female, 26.7% are male, average age 40.2. Top brand affinities: Combat sport, Nationality, Bank account, UK garage, Kevin Murphy (screenwriter).
Top brand affinities include Combat sport, Nationality, Bank account, with strongest over-indexing on Combat sport (1.7× the country average). Demographically, the Libra (astrology) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Politics & Society · Type: Topic
Demographics of Libra (astrology) fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 40.2 |
| Estimated audience size | 2,013,547 |
Audience persona
The typical Libra (astrology) fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Combat sport.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 1.7× | Sports |
| Nationality | 2× | Politics & Society |
| Bank account | 2.26× | Business & Career |
| UK garage | 4.88× | Music & Radio |
| Kevin Murphy (screenwriter) | 13.48× | Movies & TV |
| Jesse Plemons | 2.41× | Movies & TV |
| Electrolyte | 3.26× | Health |
| Nebraska Cornhuskers football | 2.05× | Sports |
| Staycation | 1.71× | Home & Garden |
| Mortgage insurance | 2.09× | Business & Career |
| HomeSense | 2.41× | Home & Garden |
| Personality | 2.68× | Business & Career |
| Panama | 1.63× | Travel & Leisure |
| Iron Man (film) | 1.88× | Movies & TV |
| TeachHUB | 1.57× | Business & Career |
| Queens College, City University of New York | 2.87× | Business & Career |
| Hayward, California | 4.26× | Travel & Leisure |
| Charlamagne Tha God | 3.68× | Movies & TV |
| Kento Yamazaki | 3.86× | Movies & TV |
| Holt Renfrew | 4.45× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.86 |
| LGBTQ+ Identity | OPEN | 2.14 |
| Pet Ownership | JOY | 1.8 |
| Extroversion | THRILL | 1.71 |
| Community Orientation | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 9.5% |
| Spain | 5.8% |
See Libra (astrology) audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Libra (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.