Libra (astrology) Audience in United States
Libra (astrology) has an estimated audience of 2,013,547 people in United States. 73.3% are female, 26.7% are male, average age 40.2. Top brand affinities: Autism Awareness, Dylan O'Brien, Diabetes mellitus awareness, Holland Roden, Microblogging.
Top brand affinities include Autism Awareness, Dylan O'Brien, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Libra (astrology) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity.
Category: Politics & Society · Type: Topic
Demographics of Libra (astrology) fans
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 40.2 |
| Estimated audience size | 2,013,547 |
Audience persona
The typical Libra (astrology) fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Dylan O'Brien | 23.15× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Holland Roden | 51.51× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Horoscope | 11.21× | Health |
| Tyler Posey | 27.03× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Annie Lennox | 29.56× | Music & Radio |
| Self-awareness | 5.15× | Health |
| International education | 14.07× | Business & Career |
| Superman | 1.97× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Florida Lottery | 5.73× | Games |
| Self-love | 3.38× | Health |
| Long hair | 4.06× | Beauty & Wellness |
| Planet Fitness | 2.45× | Sports |
| Happiness | 1.97× | Health |
| Lace wig | 3.44× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 3.86 |
| LGBTQ+ Identity | OPEN | 2.14 |
| Pet Ownership | JOY | 1.8 |
| Extroversion | THRILL | 1.71 |
| Community Orientation | OPEN | 1.44 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 9.5% |
| Spain | 5.8% |
See Libra (astrology) audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Libra (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.