Rascasse Audience Intelligence

Scorpio (astrology) Audience in United States

A data profile of the people who buy, follow and care about Scorpio (astrology) in United States — modelled from more than twelve digital signal sources. Scorpio (astrology) has an estimated audience of 2,471,107 people in United States.

#5654among Topic in United States#775in Politics & Society

The average Scorpio (astrology) fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Horoscope, International education, with strongest over-indexing on Dylan O'Brien (13.07× the country average).

Demographically, the Scorpio (astrology) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scorpio (astrology) fan in United States is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Dylan O'Brien.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scorpio (astrology) profile in United States.

Audience size
2.5M
in United States
Gender
72.8%♀
27.2% male
Age
39.0
average years
Country rank
#12016
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scorpio (astrology) fans

72.8% are female, 27.2% are male, average age 39.0.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Scorpio (astrology) audience in United States
MetricValue
Female72.8%
Male27.2%
Average age39.0
Estimated audience size2,471,107
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Scorpio (astrology) audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Scorpio (astrology) audience comes from United States.

Worldwide audience distribution share by country for Scorpio (astrology)
CountryShare
United States27.1%
India10.0%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scorpio (astrology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scorpio (astrology) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.31×
02Mississippi~30K1.28×
03North Carolina~90K1.24×
04Alabama~40K1.22×
05California~300K1.19×
06Georgia~90K1.18×
07South Carolina~40K1.13×
08Nevada~30K1.11×
09Arkansas~20K1.11×
10Arizona~60K1.10×
11Hawaii~10K1.08×
12Oklahoma~30K1.07×
13Texas~200K1.06×
14Tennessee~50K1.06×
15New Hampshire~10K1.06×
16Missouri~40K1.05×
17New York~100K1.04×
18Michigan~70K1.04×
19Indiana~50K1.04×
20Maryland~40K1.04×
21Ohio~80K1.03×
22Kentucky~30K1.03×
23Florida~200K1.02×
24New Mexico~10K1.02×
25Virginia~60K1.01×
26Pennsylvania~80K1.00×
27Illinois~80K1.00×
28Oregon~30K0.99×
29Alaska~5K0.99×
30Connecticut~20K0.98×
31Rhode Island~8K0.98×
32Washington, District of Columbia~7K0.98×
33Delaware~7K0.98×
34Washington~50K0.96×
35New Jersey~60K0.93×
36Colorado~40K0.93×
37Massachusetts~40K0.91×
38Kansas~20K0.90×
39West Virginia~10K0.90×
40Vermont~4K0.90×
41Maine~8K0.89×
42Montana~6K0.88×
43Wisconsin~30K0.86×
44Utah~20K0.86×
45Nebraska~10K0.85×
46North Dakota~4K0.85×
47Idaho~10K0.84×
48Minnesota~30K0.83×
49Iowa~20K0.83×
50South Dakota~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Scorpio (astrology), United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scorpio (astrology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scorpio (astrology) audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media25.99×
02International educationBusiness & Career16.61×
03Annie LennoxMusic & Radio15.72×
04Tyler PoseyMovies & TV15.67×
05Dylan O'BrienMovies & TV13.07×
06HoroscopeHealth11.34×
07Traditional Chinese medicineBusiness & Career7.17×
08Sarah Michelle GellarMovies & TV6.27×
09Kundalini yogaHealth5.77×
10Yin yogaSports5.03×
11Florida LotteryGames4.68×
12Teyana TaylorMovies & TV4.43×
13HinduismPolitics & Society4.18×
14TarotHealth3.88×
15Anne HathawayMovies & TV3.86×
16Self-awarenessHealth3.62×
17Self-loveHealth2.93×
18Broadway theatreTravel & Leisure2.81×
19HappinessHealth1.76×
20Pizza HutFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scorpio (astrology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scorpio (astrology) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.83×
Pet OwnershipJOY1.77×
ExtroversionTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scorpio (astrology) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
DIY MentalityTHRILL0.87×
Need for SecurityCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scorpio (astrology) have in United States?

Scorpio (astrology) has an estimated audience of 2,471,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scorpio (astrology) fans?

72.8% of Scorpio (astrology) fans are female, 27.2% are male, with an average age of 39.0 years.

03

Which brands do Scorpio (astrology) fans like most?

Scorpio (astrology) fans show strongest brand affinity for Dylan O'Brien (13.07×), Horoscope (11.34×), and International education (16.61×) over the country average.

04

Where do Scorpio (astrology) fans live in United States?

Scorpio (astrology) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Scorpio (astrology) fans also like?

Beyond Scorpio (astrology) itself, the audience over-indexes on Horoscope (11.34×), International education (16.61×), Tyler Posey (15.67×), and Daily Horoscope (25.99×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Scorpio (astrology) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scorpio (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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