Scorpio (astrology) Audience in United States

Scorpio (astrology) has an estimated audience of 2,471,107 people in United States. 72.8% are female, 27.2% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Dylan O'Brien, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Scorpio (astrology) fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Dylan O'Brien, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Scorpio (astrology) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Scorpio (astrology) fans

Demographic split for Scorpio (astrology) audience in United States
MetricValue
Female72.8%
Male27.2%
Average age39.0
Estimated audience size2,471,107

Audience persona

The typical Scorpio (astrology) fan in United States is more female, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Scorpio (astrology) in United States
RegionReachAffinity
California303,5431.12×
Texas241,0871.13×
Florida175,0781.05×
New York147,1701.07×
North Carolina94,8831.28×
Georgia92,4001.21×
Illinois85,6791.04×
Pennsylvania83,1851×
Ohio81,0921.07×
Michigan69,6381.08×
Virginia62,9191.05×
New Jersey61,4010.98×
Arizona57,8921.15×
Tennessee54,4431.1×
Washington49,1030.99×
Indiana47,6861.06×
Massachusetts45,3070.93×
Maryland44,5951.05×
South Carolina43,4851.17×
Alabama42,7461.24×
Louisiana42,3621.33×
Missouri42,1771.06×
Colorado37,5810.96×
Wisconsin32,3510.87×
Kentucky32,1711.04×
Oklahoma30,8121.12×
Minnesota29,7340.84×
Oregon28,8611.02×
Nevada27,6261.16×
Mississippi26,3381.29×
Connecticut24,4740.99×
Arkansas22,5141.11×
Utah18,5030.84×
Kansas17,4240.89×
Iowa16,5410.81×
New Mexico12,6871.02×
Hawaii11,3381.07×
Nebraska9,9940.81×
West Virginia9,9350.86×
Idaho9,9200.8×
New Hampshire9,7401×
Rhode Island7,3920.94×
Maine7,3880.83×
Washington, District of Columbia7,0930.95×
Delaware6,4410.94×
Montana5,6110.82×
Alaska4,7560.9×
South Dakota4,1490.73×
North Dakota3,7500.74×
Vermont3,4740.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scorpio (astrology) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Dylan O'Brien22.61×Movies & TV
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Holland Roden41.26×Movies & TV
Horoscope10.63×Health
Tyler Posey26.45×Movies & TV
Income tax13.19×Business & Career
Annie Lennox28.07×Music & Radio
Moto Guzzi19.14×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Superman1.93×Movies & TV
International education11.68×Business & Career
Self-awareness4.14×Health
Happiness2.01×Health
Planet Fitness2.35×Sports
Florida Lottery5×Games
Livemusic3.09×Music & Radio
MSN2.18×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scorpio (astrology) audience
TraitClusterScore
MindfulnessBALANCE3.33
LGBTQ+ IdentityOPEN2.1
ExtroversionTHRILL1.85
Pet OwnershipJOY1.8
Community OrientationOPEN1.5
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Scorpio (astrology)
CountryShare
United States27.2%
India10.0%
Brazil5.5%

See Scorpio (astrology) audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Scorpio (astrology) have in United States?

Scorpio (astrology) has an estimated audience of 2,471,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Scorpio (astrology) fans?

72.8% of Scorpio (astrology) fans are female, 27.2% are male, with an average age of 39.0 years.

Which brands do Scorpio (astrology) fans like most?

Scorpio (astrology) fans show strongest brand affinity for Autism Awareness (19.03×), Dylan O'Brien (22.61×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Scorpio (astrology) fans live in United States?

Scorpio (astrology) fans in United States are most concentrated in California (reach 303,543), Texas (reach 241,087), and Florida (reach 175,078). These three regions account for the largest share of the active audience.

What other brands do Scorpio (astrology) fans also like?

Beyond Scorpio (astrology) itself, the audience over-indexes on Dylan O'Brien (22.61×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scorpio (astrology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.