Zodiac (film) Audience in United States

Zodiac (film) logo

Zodiac (film) has an estimated audience of 3,188,874 people in United States. 60.1% are female, 39.9% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Good Will Hunting, La La Land (film), Brokeback Mountain, Diane Keaton, Donnie Darko.

The average Zodiac (film) fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Good Will Hunting, La La Land (film), Brokeback Mountain, with strongest over-indexing on Good Will Hunting (64.47× the country average). Demographically, the Zodiac (film) audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Zodiac (film) fans

Demographic split for Zodiac (film) audience in United States
MetricValue
Female60.1%
Male39.9%
Average age45.9
Estimated audience size3,188,874

Audience persona

The typical Zodiac (film) fan in United States is more female, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Good Will Hunting.

Top regions in United States

Top regions ranked by reach for Zodiac (film) in United States
RegionReachAffinity
California362,6391.03×
Texas274,2331×
Florida213,1560.99×
New York177,9031×
Pennsylvania116,2721.08×
Illinois113,9261.07×
Ohio108,3031.1×
North Carolina103,9461.08×
Georgia102,2411.04×
Michigan98,3221.18×
Virginia75,2630.97×
New Jersey73,2010.9×
Arizona69,1801.06×
Washington67,6671.06×
Tennessee64,3661.01×
Indiana63,2331.09×
Missouri60,3011.17×
Massachusetts60,0760.96×
Wisconsin52,9151.1×
Maryland52,6520.96×
Colorado52,2111.04×
South Carolina49,4571.03×
Alabama43,9080.99×
Kentucky43,6501.09×
Minnesota43,4080.95×
Louisiana42,6141.04×
Oklahoma40,1981.14×
Oregon39,2131.07×
Arkansas30,7781.17×
Nevada30,4400.99×
Connecticut29,2800.92×
Utah27,2600.95×
Mississippi27,1611.03×
Iowa25,0330.95×
Kansas23,2270.92×
New Mexico18,0211.13×
Idaho17,2351.08×
West Virginia14,6530.99×
Nebraska14,4270.9×
Hawaii13,9561.02×
New Hampshire12,1970.97×
Maine10,6680.93×
Rhode Island9,2340.91×
Montana9,0741.03×
Delaware7,8670.89×
Washington, District of Columbia7,7560.81×
Alaska6,5310.96×
South Dakota6,2420.85×
North Dakota5,1630.79×
Vermont4,3940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zodiac (film) audience
BrandAffinityCategory
Good Will Hunting64.47×Movies & TV
La La Land (film)35×Movies & TV
Brokeback Mountain39.46×Movies & TV
Diane Keaton13.4×Movies & TV
Donnie Darko30.2×Movies & TV
Mark Ruffalo25.71×Movies & TV
Priyanka Chopra22.95×Movies & TV
Beetlejuice7.57×Movies & TV
Twin Peaks13.1×Movies & TV
Horoscope13.08×Health
Jamie Chung35.79×Movies & TV
Google Maps5.43×Internet & Social Media
Indeed.com5.3×Business & Career
Taobao20.65×Shopping
Boardwalk Empire30.17×Movies & TV
Capital One4.92×Business & Career
Taiwan12.52×Travel & Leisure
Michelle Yeoh21.7×Movies & TV
Kirsten Dunst15.29×Movies & TV
Baidu25.14×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zodiac (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
MindfulnessBALANCE1.77
Risk AppetiteTHRILL1.75
TraditionCONSERVATISM1.49
ExtroversionTHRILL1.4
Social Media UsageJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Zodiac (film)
CountryShare
United States30.9%
India8.0%
Italy7.0%

See Zodiac (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Zodiac (film) have in United States?

Zodiac (film) has an estimated audience of 3,188,874 people in United States, concentrated in California and Texas.

What is the gender split and age of Zodiac (film) fans?

60.1% of Zodiac (film) fans are female, 39.9% are male, with an average age of 45.9 years.

Which brands do Zodiac (film) fans like most?

Zodiac (film) fans show strongest brand affinity for Good Will Hunting (64.47×), La La Land (film) (35×), and Brokeback Mountain (39.46×) over the country average.

Where do Zodiac (film) fans live in United States?

Zodiac (film) fans in United States are most concentrated in California (reach 362,639), Texas (reach 274,233), and Florida (reach 213,156). These three regions account for the largest share of the active audience.

What other brands do Zodiac (film) fans also like?

Beyond Zodiac (film) itself, the audience over-indexes on La La Land (film) (35×), Brokeback Mountain (39.46×), Diane Keaton (13.4×), and Donnie Darko (30.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zodiac (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.