Rascasse Audience Intelligence

Zodiac (film) Audience in United States

A data profile of the people who buy, follow and care about Zodiac (film) in United States — modelled from more than twelve digital signal sources. Zodiac (film) has an estimated audience of 2,934,725 people in United States.

#15among Action in United States#493among Movie / TV Show / Series in United States#1400in Movies & TV

The average Zodiac (film) fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pitbull (rapper), Daily Horoscope, Daniel Dae Kim, with strongest over-indexing on Pitbull (rapper) (41.33× the country average).

Demographically, the Zodiac (film) audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zodiac (film) fan in United States is more female, around 45.9 years old, with strong Tradition tendencies and a notable affinity for Pitbull (rapper).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zodiac (film) profile in United States.

Audience size
2.9M
in United States
Gender
60.1%♀
39.9% male
Age
45.9
average years
Country rank
#10490
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zodiac (film) viewers

60.1% are female, 39.9% are male, average age 45.9.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Zodiac (film) audience in United States
MetricValue
Female60.1%
Male39.9%
Average age45.9
Estimated audience size2,934,725
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Zodiac (film) audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4921%
50+40%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Zodiac (film) audience comes from United States.

Worldwide audience distribution share by country for Zodiac (film)
CountryShare
United States30.2%
India8.0%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zodiac (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Zodiac (film) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.19×
02Wisconsin~50K1.14×
03Missouri~60K1.13×
04Arkansas~30K1.13×
05Michigan~90K1.11×
06New Mexico~20K1.11×
07Kentucky~40K1.09×
08Oklahoma~40K1.08×
09Ohio~100K1.07×
10Idaho~20K1.06×
11Montana~9K1.06×
12Indiana~60K1.05×
13Illinois~100K1.04×
14Oregon~40K1.04×
15Mississippi~30K1.04×
16California~400K1.03×
17Pennsylvania~100K1.03×
18Alaska~7K1.03×
19North Carolina~100K1.02×
20West Virginia~20K1.02×
21Hawaii~10K1.02×
22Arizona~70K1.01×
23Washington~60K1.01×
24New Hampshire~10K1.01×
25Tennessee~60K1.00×
26New York~200K0.99×
27Colorado~50K0.99×
28Nevada~30K0.99×
29Maine~10K0.99×
30Georgia~100K0.98×
31Florida~200K0.97×
32Maryland~50K0.97×
33South Carolina~50K0.97×
34South Dakota~7K0.97×
35Alabama~40K0.96×
36Texas~300K0.95×
37Massachusetts~60K0.95×
38Connecticut~30K0.95×
39Iowa~30K0.95×
40Rhode Island~10K0.95×
41Minnesota~40K0.94×
42Kansas~20K0.94×
43Delaware~8K0.94×
44Virginia~70K0.93×
45Utah~30K0.92×
46New Jersey~70K0.91×
47Nebraska~10K0.90×
48North Dakota~6K0.87×
49Vermont~5K0.86×
50Washington, District of Columbia~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Zodiac (film), United States
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zodiac (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zodiac (film) audience
#·InterestCategoryAffinity×
01Daily HoroscopeInternet & Social Media72.43×
02Pitbull (rapper)Music & Radio41.33×
03Daniel Dae KimMovies & TV32.96×
04Meteor GardenMovies & TV27.84×
05Steven YeunMovies & TV27.21×
06Jamie ChungMovies & TV26.99×
07Fan BingbingMovies & TV26.99×
08MooncakeFood & Beverages23.31×
09Kunal NayyarMovies & TV22.78×
10Vanessa HudgensMovies & TV22.55×
11TaobaoShopping19.99×
12Fresh Off the BoatMovies & TV19.28×
13Good Will HuntingMovies & TV18.94×
14Bruce LeeMovies & TV17.41×
15TaiwanTravel & Leisure14.02×
16Virtual assistantTechnology & Electronics10.02×
17Hong KongTravel & Leisure8.00×
18Self-awarenessHealth5.20×
19Self-loveHealth3.90×
20SupermanMovies & TV2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zodiac (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zodiac (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.08×
SpiritualityBALANCE1.77×
MindfulnessBALANCE1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zodiac (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.58×
DIY MentalityTHRILL0.75×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zodiac (film) have in United States?

Zodiac (film) has an estimated audience of 2,934,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zodiac (film) viewers?

60.1% of Zodiac (film) fans are female, 39.9% are male, with an average age of 45.9 years.

03

Which brands do Zodiac (film) fans like most?

Zodiac (film) fans show strongest brand affinity for Pitbull (rapper) (41.33×), Daily Horoscope (72.43×), and Daniel Dae Kim (32.96×) over the country average.

04

Where do Zodiac (film) fans live in United States?

Zodiac (film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zodiac (film) fans also like?

Beyond Zodiac (film) itself, the audience over-indexes on Daily Horoscope (72.43×), Daniel Dae Kim (32.96×), Steven Yeun (27.21×), and Vanessa Hudgens (22.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Zodiac (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zodiac (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →