Self-help Audience in Germany
Self-help has an estimated audience of 3,784,282 people in Germany. 68.1% are female, 31.9% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Gil Ofarim, Progressive rock, Artistic inspiration, Product design, Commercial mortgage.
The average Self-help fan in Germany is 36.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Gil Ofarim, Progressive rock, Artistic inspiration, with strongest over-indexing on Gil Ofarim (2.65× the country average). Demographically, the Self-help audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-help fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.8 |
| Estimated audience size | 3,784,282 |
Audience persona
The typical Self-help fan in Germany is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,275,461 | 2.1× |
| Nordrhein-Westfalen | 306,783 | 0.37× |
| Rheinland-Pfalz | 212,333 | 1.12× |
| Hessen | 205,234 | 0.71× |
| Baden-Württemberg | 166,614 | 0.32× |
| Berlin | 149,455 | 0.88× |
| Thüringen | 101,565 | 1.05× |
| Niedersachsen | 100,877 | 0.27× |
| Sachsen-Anhalt | 98,639 | 1.01× |
| Brandenburg | 91,423 | 0.78× |
| Mecklenburg-Vorpommern | 86,754 | 1.2× |
| Saarland | 86,242 | 1.86× |
| Bremen | 84,633 | 2.62× |
| Sachsen | 82,115 | 0.44× |
| Schleswig-Holstein | 80,825 | 0.59× |
| Hamburg | 57,618 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.65× | Music & Radio |
| Progressive rock | 2.69× | Music & Radio |
| Artistic inspiration | 1.59× | Arts & Culture |
| Product design | 1.89× | Business & Career |
| Commercial mortgage | 2.05× | Business & Career |
| Natural rubber | 2.23× | Cars & Mobility |
| Collectable | 1.52× | Kids & Family |
| Information sensitivity | 3.94× | Technology & Electronics |
| Jesse Plemons | 2.42× | Movies & TV |
| San Gil | 2.99× | Travel & Leisure |
| Hypertext | 1.92× | Technology & Electronics |
| Nurse education | 1.6× | Kids & Family |
| Liberace | 3.48× | Music & Radio |
| Business English | 1.55× | Business & Career |
| Janitor | 3.49× | Home & Garden |
| Mie goreng | 3.16× | Food & Beverages |
| Google Photos | 1.55× | Technology & Electronics |
| Inductive charging | 3.96× | Home & Garden |
| Picnic | 1.9× | Kids & Family |
| Building insulation | 2.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Sustainability | BALANCE | 1.94 |
| Sports Activity | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.43 |
| Travelling | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.3% |
| Brazil | 5.2% |
See Self-help audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-help have in Germany?
Self-help has an estimated audience of 3,784,282 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Self-help fans?
68.1% of Self-help fans are female, 31.9% are male, with an average age of 36.8 years.
Which brands do Self-help fans like most?
Self-help fans show strongest brand affinity for Gil Ofarim (2.65×), Progressive rock (2.69×), and Artistic inspiration (1.59×) over the country average.
Where do Self-help fans live in Germany?
Self-help fans in Germany are most concentrated in Bayern (reach 1,275,461), Nordrhein-Westfalen (reach 306,783), and Rheinland-Pfalz (reach 212,333). These three regions account for the largest share of the active audience.
What other brands do Self-help fans also like?
Beyond Self-help itself, the audience over-indexes on Progressive rock (2.69×), Artistic inspiration (1.59×), Product design (1.89×), and Commercial mortgage (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-help. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.