Self-help Audience in Germany
Self-help has an estimated audience of 3,784,282 people in Germany. 68.1% are female, 31.9% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Livemusic, Natural foods, Leonardo DiCaprio, Do it yourself (DIY), Art exhibition.
The average Self-help fan in Germany is 36.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Livemusic, Natural foods, Leonardo DiCaprio, with strongest over-indexing on Livemusic (4.11× the country average). Demographically, the Self-help audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-help fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.8 |
| Estimated audience size | 3,784,282 |
Audience persona
The typical Self-help fan in Germany is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,275,461 | 2.1× |
| Nordrhein-Westfalen | 306,783 | 0.37× |
| Rheinland-Pfalz | 212,333 | 1.12× |
| Hessen | 205,234 | 0.71× |
| Baden-Württemberg | 166,614 | 0.32× |
| Berlin | 149,455 | 0.88× |
| Thüringen | 101,565 | 1.05× |
| Niedersachsen | 100,877 | 0.27× |
| Sachsen-Anhalt | 98,639 | 1.01× |
| Brandenburg | 91,423 | 0.78× |
| Mecklenburg-Vorpommern | 86,754 | 1.2× |
| Saarland | 86,242 | 1.86× |
| Bremen | 84,633 | 2.62× |
| Sachsen | 82,115 | 0.44× |
| Schleswig-Holstein | 80,825 | 0.59× |
| Hamburg | 57,618 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.11× | Music & Radio |
| Natural foods | 5.31× | Food & Beverages |
| Leonardo DiCaprio | 5.28× | Movies & TV |
| Do it yourself (DIY) | 2.1× | Home & Garden |
| Art exhibition | 3.69× | Arts & Culture |
| Mindfulness | 4× | Health |
| Ryanair | 2.23× | Travel & Leisure |
| Self-awareness | 2.54× | Health |
| Self-love | 2.24× | Health |
| Batman | 1.96× | Movies & TV |
| Lieferando.de | 1.81× | Food & Beverages |
| Local food | 2.45× | Food & Beverages |
| Etsy | 2.55× | Fashion & Accessoires |
| Pet food | 2.2× | Pets & Animals |
| Meditation | 2.31× | Health |
| Travel Blogger | 4.85× | Travel & Leisure |
| Alpine skiing | 2.35× | Sports |
| Arnold Schwarzenegger | 4.4× | Movies & TV |
| Wattpad | 4.73× | Internet & Social Media |
| Philanthropy | 4.36× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Sustainability | BALANCE | 1.94 |
| Sports Activity | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.43 |
| Travelling | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.3% |
| Brazil | 5.2% |
See Self-help audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-help have in Germany?
Self-help has an estimated audience of 3,784,282 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Self-help fans?
68.1% of Self-help fans are female, 31.9% are male, with an average age of 36.8 years.
Which brands do Self-help fans like most?
Self-help fans show strongest brand affinity for Livemusic (4.11×), Natural foods (5.31×), and Leonardo DiCaprio (5.28×) over the country average.
Where do Self-help fans live in Germany?
Self-help fans in Germany are most concentrated in Bayern (reach 1,275,461), Nordrhein-Westfalen (reach 306,783), and Rheinland-Pfalz (reach 212,333). These three regions account for the largest share of the active audience.
What other brands do Self-help fans also like?
Beyond Self-help itself, the audience over-indexes on Natural foods (5.31×), Leonardo DiCaprio (5.28×), Do it yourself (DIY) (2.1×), and Art exhibition (3.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-help. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.