A data profile of the people who buy, follow and care about Salwar (Punjabi) Suit in India — modelled from more than twelve digital signal sources. Salwar (Punjabi) Suit has an estimated audience of 3,786,388 people in India.
Salwar (Punjabi) Suit has an estimated audience of 3,786,388 people in India. 52.6% are female, 47.4% are male, average age 33.6. Top brand affinities: Designer clothing, Handmade jewelry, Wedding Planners, Art jewelry, Do it yourself (DIY).
Top brand affinities include Designer clothing, Handmade jewelry, Wedding Planners, with strongest over-indexing on Designer clothing (3.99× the country average).
Demographically, the Salwar (Punjabi) Suit audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Salwar (Punjabi) Suit fan in India is balanced, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Designer clothing.
The key figures that characterise the Salwar (Punjabi) Suit profile in India.
52.6% are female, 47.4% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 33.6 |
| Estimated audience size | 3,786,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Salwar (Punjabi) Suit audience comes from India.
| Country | Share |
|---|---|
| India | 49.2% |
| United States | 10.9% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Salwar (Punjabi) Suit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 11.61× | ||
| 02 | BB cream | Beauty & Wellness | 4.29× | ||
| 03 | Designer clothing | Fashion & Accessoires | 3.99× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 3.99× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 3.87× | ||
| 06 | Art jewelry | Fashion & Accessoires | 3.81× | ||
| 07 | Concealer | Beauty & Wellness | 3.69× | ||
| 08 | Eye liner | Beauty & Wellness | 3.47× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 3.34× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 3.26× | ||
| 11 | Wedding Planners | Kids & Family | 3.20× | ||
| 12 | Swarovski | Fashion & Accessoires | 2.86× | ||
| 13 | Drop shipping | Shopping | 2.66× | ||
| 14 | Moisturizer | Home & Garden | 2.24× | ||
| 15 | Online food ordering | Food & Beverages | 2.18× | ||
| 16 | True Detective | Movies & TV | 2.14× | ||
| 17 | Skin care | Beauty & Wellness | 2.12× | ||
| 18 | Business class | Travel & Leisure | 2.08× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.88× | ||
| 20 | Home improvement | Home & Garden | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.72× | |
| Price Sensitivity | PREMIUM | 2.49× | |
| Quality Awareness | PREMIUM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.82× | |
| Spirituality | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Salwar (Punjabi) Suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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