Rascasse Audience Intelligence

Salwar (Punjabi) Suit Audience in United States

A data profile of the people who buy, follow and care about Salwar (Punjabi) Suit in United States — modelled from more than twelve digital signal sources. Salwar (Punjabi) Suit has an estimated audience of 835,493 people in United States.

#9350among Topic in United States#1056in Fashion & Accessoires

The average Salwar (Punjabi) Suit fan in United States is 30.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Air Canada, Emirates, Islamic banking, with strongest over-indexing on Air Canada (33.12× the country average).

Demographically, the Salwar (Punjabi) Suit audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salwar (Punjabi) Suit fan in United States is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for Air Canada.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salwar (Punjabi) Suit profile in United States.

Audience size
835K
in United States
Gender
57.6%♀
42.4% male
Age
30.6
average years
Country rank
#26668
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salwar (Punjabi) Suit fans

57.6% are female, 42.4% are male, average age 30.6.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Salwar (Punjabi) Suit audience in United States
MetricValue
Female57.6%
Male42.4%
Average age30.6
Estimated audience size835,493
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Salwar (Punjabi) Suit audience in United States
Age bracketShare%
16-1939%
20-2927%
30-3918%
40-4912%
50+5%
Fig. 04

Worldwide distribution

10.9%

of the worldwide Salwar (Punjabi) Suit audience comes from United States.

Worldwide audience distribution share by country for Salwar (Punjabi) Suit
CountryShare
India49.2%
United States10.9%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salwar (Punjabi) Suit audience in United States is strongest.

Fig. 05

Top regions by affinity

Salwar (Punjabi) Suit fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.98×
02New York~80K1.81×
03Texas~100K1.65×
04Virginia~30K1.58×
05Washington~20K1.49×
06Ohio~40K1.43×
07Georgia~40K1.40×
08Maryland~20K1.38×
09California~100K1.37×
10Illinois~40K1.36×
11Massachusetts~20K1.34×
12Connecticut~10K1.24×
13Washington, District of Columbia~3K1.23×
14North Carolina~30K1.19×
15Pennsylvania~30K1.12×
16Delaware~3K1.12×
17Michigan~20K1.10×
18Minnesota~10K1.04×
19Indiana~20K1.01×
20Oregon~10K1.00×
21Missouri~10K0.99×
22Kansas~7K0.99×
23Alaska~2K0.99×
24Vermont~1K0.99×
25North Dakota~2K0.97×
26Nebraska~4K0.95×
27South Dakota~2K0.95×
28Arizona~20K0.94×
29Arkansas~6K0.94×
30New Hampshire~3K0.94×
31Rhode Island~3K0.94×
32Florida~50K0.92×
33Montana~2K0.92×
34Iowa~6K0.90×
35Hawaii~3K0.89×
36Maine~3K0.89×
37Louisiana~9K0.88×
38Kentucky~9K0.88×
39West Virginia~3K0.88×
40Wisconsin~10K0.87×
41Idaho~4K0.87×
42Oklahoma~8K0.86×
43Tennessee~10K0.85×
44Colorado~10K0.85×
45Utah~6K0.85×
46New Mexico~4K0.85×
47Mississippi~6K0.84×
48Nevada~7K0.82×
49Alabama~9K0.78×
50South Carolina~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Salwar (Punjabi) Suit, United States
0.77×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salwar (Punjabi) Suit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salwar (Punjabi) Suit audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career58.59×
02Air CanadaTravel & Leisure33.12×
03EmiratesTravel & Leisure26.55×
04Pre-engagement ringFashion & Accessoires24.71×
05Muslim holidaysPolitics & Society22.50×
06Astro (Malaysian satellite television)Movies & TV20.00×
07NikonTechnology & Electronics12.82×
08CanonTechnology & Electronics11.09×
09Formal wearFashion & Accessoires9.09×
10Chat roomInternet & Social Media8.34×
11Dungeons & DragonsGames8.33×
12MalaysiaTravel & Leisure8.07×
13Wedding PlannersKids & Family7.77×
14HinduismPolitics & Society7.68×
15Designer clothingFashion & Accessoires7.22×
16Rick and MortyMovies & TV6.27×
17Urban OutfittersShopping5.43×
18ClothingFashion & Accessoires2.43×
19CosmeticsBeauty & Wellness2.12×
20Consumer electronicsTechnology & Electronics1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salwar (Punjabi) Suit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salwar (Punjabi) Suit audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.79×
Quality AwarenessPREMIUM2.70×
Pet OwnershipJOY2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salwar (Punjabi) Suit audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
IndividualismJOY0.77×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salwar (Punjabi) Suit have in United States?

Salwar (Punjabi) Suit has an estimated audience of 835,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salwar (Punjabi) Suit fans?

57.6% of Salwar (Punjabi) Suit fans are female, 42.4% are male, with an average age of 30.6 years.

03

Which brands do Salwar (Punjabi) Suit fans like most?

Salwar (Punjabi) Suit fans show strongest brand affinity for Air Canada (33.12×), Emirates (26.55×), and Islamic banking (58.59×) over the country average.

04

Where do Salwar (Punjabi) Suit fans live in United States?

Salwar (Punjabi) Suit fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Salwar (Punjabi) Suit fans also like?

Beyond Salwar (Punjabi) Suit itself, the audience over-indexes on Emirates (26.55×), Islamic banking (58.59×), Muslim holidays (22.5×), and Designer clothing (7.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Salwar (Punjabi) Suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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