Salwar (Punjabi) Suit Audience in United States

Salwar (Punjabi) Suit logo

Salwar (Punjabi) Suit has an estimated audience of 835,493 people in United States. 57.6% are female, 42.4% are male, average age 30.6. Top regions: California, New York, Texas. Top brand affinities: UK garage, Product design, Natural rubber, Stamp collecting, Isometric exercise.

The average Salwar (Punjabi) Suit fan in United States is 30.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include UK garage, Product design, Natural rubber, with strongest over-indexing on UK garage (17× the country average). Demographically, the Salwar (Punjabi) Suit audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Salwar (Punjabi) Suit fans

Demographic split for Salwar (Punjabi) Suit audience in United States
MetricValue
Female57.6%
Male42.4%
Average age30.6
Estimated audience size835,493

Audience persona

The typical Salwar (Punjabi) Suit fan in United States is more female, around 30.6 years old, with strong Design Affinity tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Salwar (Punjabi) Suit in United States
RegionReachAffinity
California141,0741.54×
New York111,2462.38×
Texas96,0111.34×
Florida58,8651.04×
Illinois40,8631.47×
New Jersey36,0451.7×
Virginia32,6841.61×
Georgia32,2141.25×
Pennsylvania30,4061.08×
Washington25,3321.51×
North Carolina24,6380.98×
Massachusetts23,4391.42×
Maryland22,4021.56×
Michigan21,8891×
Ohio21,5100.84×
Minnesota12,9691.08×
Indiana12,2160.8×
Arizona12,1550.71×
Missouri11,6640.87×
Tennessee11,2050.67×
Oregon10,2961.08×
Connecticut10,2021.22×
Colorado9,6430.73×
Wisconsin8,3620.67×
South Carolina7,4170.59×
Kentucky7,3290.7×
Oklahoma6,6630.72×
Louisiana6,2180.58×
Nevada5,8100.72×
Alabama5,7880.5×
Utah5,4100.72×
Kansas4,9880.76×
Arkansas4,8100.7×
Washington, District of Columbia4,5991.83×
Iowa4,4090.64×
Mississippi3,1580.46×
Idaho3,0950.74×
New Hampshire2,9150.89×
Nebraska2,8550.68×
West Virginia2,6070.67×
New Mexico2,5410.61×
Rhode Island2,5190.95×
Alaska2,2301.25×
Hawaii2,1360.59×
Delaware2,1230.92×
Maine2,0730.69×
Montana1,9440.84×
South Dakota1,9190.99×
North Dakota1,8681.09×
Wyoming1,8081.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salwar (Punjabi) Suit audience
BrandAffinityCategory
UK garage17×Music & Radio
Product design4.84×Business & Career
Natural rubber3.56×Cars & Mobility
Stamp collecting7.92×Home & Garden
Isometric exercise13.01×Sports
Cachorro7.66×Pets & Animals
Mothercare4.45×Kids & Family
Electrolyte6.46×Health
Emperor Entertainment Group14.53×Business & Career
Bank account2.58×Business & Career
Elsword16.07×Games
Fairy godmother7.13×Literature
Halsey, Oregon6.52×Travel & Leisure
JDSU2.37×Business & Career
Home equity1.51×Home & Garden
Cam Ward2.75×Sports
Jesse Plemons2.32×Movies & TV
Joshua Jackson2.97×Movies & TV
Historic site2.64×Arts & Culture
Embroidery Library9.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salwar (Punjabi) Suit audience
TraitClusterScore
Design AffinityPREMIUM2.44
Pet OwnershipJOY2.09
Quality AwarenessPREMIUM2.09
LGBTQ+ IdentityOPEN2.03
Price SensitivityPREMIUM1.55
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Salwar (Punjabi) Suit
CountryShare
India49.3%
United States10.9%
United Kingdom4.2%

See Salwar (Punjabi) Suit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Salwar (Punjabi) Suit have in United States?

Salwar (Punjabi) Suit has an estimated audience of 835,493 people in United States, concentrated in California and New York.

What is the gender split and age of Salwar (Punjabi) Suit fans?

57.6% of Salwar (Punjabi) Suit fans are female, 42.4% are male, with an average age of 30.6 years.

Which brands do Salwar (Punjabi) Suit fans like most?

Salwar (Punjabi) Suit fans show strongest brand affinity for UK garage (17×), Product design (4.84×), and Natural rubber (3.56×) over the country average.

Where do Salwar (Punjabi) Suit fans live in United States?

Salwar (Punjabi) Suit fans in United States are most concentrated in California (reach 141,074), New York (reach 111,246), and Texas (reach 96,011). These three regions account for the largest share of the active audience.

What other brands do Salwar (Punjabi) Suit fans also like?

Beyond Salwar (Punjabi) Suit itself, the audience over-indexes on Product design (4.84×), Natural rubber (3.56×), Stamp collecting (7.92×), and Isometric exercise (13.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salwar (Punjabi) Suit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.