Rascasse Audience Intelligence

Tattoo artist Audience in Italy

A data profile of the people who buy, follow and care about Tattoo artist in Italy — modelled from more than twelve digital signal sources. Tattoo artist has an estimated audience of 3,520,633 people in Italy.

Tattoo artist has an estimated audience of 3,520,633 people in Italy. 49.7% are female, 50.3% are male, average age 31.5. Top brand affinities: Dakota Johnson, Gerard Butler, Gorillaz, Theo James, Taron Egerton.

Top brand affinities include Dakota Johnson, Gerard Butler, Gorillaz, with strongest over-indexing on Dakota Johnson (17.04× the country average).

Demographically, the Tattoo artist audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Mindfulness.

The typical Tattoo artist fan in Italy is balanced, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Dakota Johnson.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoo artist profile in Italy.

Audience size
3.5M
in Italy
Gender
49.7%
50.3% male
Age
31.5
average years
Country rank
#2009
Topic in Italy
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoo artist fans

49.7% are female, 50.3% are male, average age 31.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Tattoo artist audience in Italy
MetricValue
Female49.7%
Male50.3%
Average age31.5
Estimated audience size3,520,633
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Tattoo artist audience in Italy
Age bracketShare%
16-1936%
20-2926%
30-3920%
40-4912%
50+6%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Tattoo artist audience comes from Italy.

Worldwide audience distribution share by country for Tattoo artist
CountryShare
United States21.3%
China9.5%
Japan5.9%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoo artist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoo artist audience
#·InterestCategoryAffinity×
01Dakota JohnsonMovies & TV17.04×
02Paul RuddMovies & TV15.05×
03GorillazMusic & Radio14.03×
04Alessandra AmbrosioFashion & Accessoires13.55×
05Taron EgertonMovies & TV13.45×
06Paul WesleyMovies & TV12.19×
07Theo JamesMovies & TV12.03×
08Gerard ButlerMovies & TV11.68×
09Rosie Huntington-WhiteleyFashion & Accessoires11.58×
10Dylan O'BrienMovies & TV9.47×
11James FrancoMovies & TV8.91×
12Amanda SeyfriedMovies & TV7.66×
13Cameron DiazMovies & TV6.91×
14Ian SomerhalderMovies & TV6.44×
15Emma StoneMovies & TV5.41×
16Natalie PortmanMovies & TV5.37×
17Death metalMusic & Radio5.18×
18ZendayaMovies & TV4.49×
19Singer-songwriterMusic & Radio2.28×
20TattoosFashion & Accessoires1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoo artist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoo artist audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.92×
MindfulnessBALANCE1.34×
Urban LifestyleOPEN1.28×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoo artist audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Quality AwarenessPREMIUM0.67×
Need for SecurityCONSERVATISM0.71×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Tattoo artist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →