A data profile of the people who buy, follow and care about Zendaya in Italy — modelled from more than twelve digital signal sources. Zendaya has an estimated audience of 2,437,533 people in Italy.
The average Zendaya fan in Italy is 34.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Jacob Elordi, Euphoria, Dakota Johnson, with strongest over-indexing on Jacob Elordi (36.82× the country average).
Demographically, the Zendaya audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Zendaya fan in Italy is more female, around 34.4 years old, with strong Creativity tendencies and a notable affinity for Jacob Elordi.
The key figures that characterise the Zendaya profile in Italy.
75.4% are female, 24.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 34.4 |
| Estimated audience size | 2,437,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Zendaya audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 6.4% |
| India | 5.9% |
Where the Zendaya audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~300K | 1.40× | |
| 02 | Lombardy | ~600K | 1.39× | |
| 03 | Veneto | ~300K | 1.37× | |
| 04 | Piedmont | ~200K | 1.31× | |
| 05 | Tuscany | ~200K | 1.26× | |
| 06 | Friuli-Venezia Giulia | ~60K | 1.22× | |
| 07 | Liguria | ~80K | 1.19× | |
| 08 | Lazio | ~400K | 1.18× | |
| 09 | Marche | ~70K | 1.08× | |
| 10 | Trentino-Alto Adige/Südtirol | ~50K | 1.03× | |
| 11 | Umbria | ~40K | 0.97× | |
| 12 | Puglia | ~100K | 0.89× | |
| 13 | Sardinia | ~60K | 0.89× | |
| 14 | Abruzzo | ~50K | 0.88× | |
| 15 | Campania | ~200K | 0.85× | |
| 16 | Sicilia | ~200K | 0.82× | |
| 17 | Calabria | ~50K | 0.65× | |
| 18 | Aosta Valley | ~4K | 0.65× | |
| 19 | Basilicata | ~10K | 0.60× | |
| 20 | Molise | ~7K | 0.57× |
The strongest cross-interests of the Zendaya audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Euphoria | Movies & TV | 53.01× | ||
| 02 | Rosie Huntington-Whiteley | Fashion & Accessoires | 40.82× | ||
| 03 | Dakota Johnson | Movies & TV | 38.75× | ||
| 04 | Jacob Elordi | Movies & TV | 36.82× | ||
| 05 | Hunter Schafer | Movies & TV | 35.63× | ||
| 06 | Doutzen Kroes | Fashion & Accessoires | 34.59× | ||
| 07 | Blake Lively | Movies & TV | 34.21× | ||
| 08 | Miranda Kerr | Fashion & Accessoires | 33.87× | ||
| 09 | Barbara Palvin | Fashion & Accessoires | 32.23× | ||
| 10 | Irina Shayk | Fashion & Accessoires | 30.18× | ||
| 11 | Grace Jones | Music & Radio | 29.11× | ||
| 12 | Meg Ryan | Movies & TV | 24.67× | ||
| 13 | Emily Ratajkowski | Fashion & Accessoires | 23.87× | ||
| 14 | Morat | Music & Radio | 13.96× | ||
| 15 | Lanvin (clothing) | Fashion & Accessoires | 12.86× | ||
| 16 | Zoe Saldana | Movies & TV | 12.32× | ||
| 17 | Dua Lipa | Music & Radio | 9.08× | ||
| 18 | WeTransfer | Internet & Social Media | 5.04× | ||
| 19 | Streaming media | Technology & Electronics | 4.90× | ||
| 20 | Gemini | Music & Radio | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.43× | |
| Extroversion | THRILL | 1.40× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× |
Zendaya has an estimated audience of 2,437,533 people in Italy, concentrated in Lombardy and Lazio.
75.4% of Zendaya fans are female, 24.6% are male, with an average age of 34.4 years.
Zendaya fans show strongest brand affinity for Jacob Elordi (36.82×), Euphoria (53.01×), and Dakota Johnson (38.75×) over the country average.
Zendaya fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Emilia-Romagna (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Zendaya itself, the audience over-indexes on Euphoria (53.01×), Dakota Johnson (38.75×), Irina Shayk (30.18×), and Blake Lively (34.21×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Zendaya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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