A data profile of the people who buy, follow and care about Thiruvananthapuram in India — modelled from more than twelve digital signal sources. Thiruvananthapuram has an estimated audience of 6,938,343 people in India.
Thiruvananthapuram has an estimated audience of 6,938,343 people in India. 31.0% are female, 69.0% are male, average age 34.2. Top brand affinities: Chennai, Virtual private network, Iran, Embroidery, Afghanistan.
Top brand affinities include Chennai, Virtual private network, Iran, with strongest over-indexing on Chennai (2.05× the country average).
Demographically, the Thiruvananthapuram audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Thiruvananthapuram fan in India is more male, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Chennai.
The key figures that characterise the Thiruvananthapuram profile in India.
31.0% are female, 69.0% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 34.2 |
| Estimated audience size | 6,938,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Thiruvananthapuram audience comes from India.
| Country | Share |
|---|---|
| India | 62.2% |
| United Arab Emirates | 8.9% |
| Saudi Arabia | 4.6% |
The strongest cross-interests of the Thiruvananthapuram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sivakarthikeyan | Movies & TV | 3.63× | ||
| 02 | Electric guitar | Music & Radio | 3.34× | ||
| 03 | Dhanush | Movies & TV | 3.03× | ||
| 04 | Afghanistan | Travel & Leisure | 2.52× | ||
| 05 | Iran | Travel & Leisure | 2.49× | ||
| 06 | Virtual private network | Technology & Electronics | 2.28× | ||
| 07 | Crochet | Home & Garden | 2.24× | ||
| 08 | Bluetooth | Technology & Electronics | 2.14× | ||
| 09 | Embroidery | Home & Garden | 2.12× | ||
| 10 | Chennai | Travel & Leisure | 2.05× | ||
| 11 | Engagement ring | Fashion & Accessoires | 1.93× | ||
| 12 | Wedding invitation | Home & Garden | 1.90× | ||
| 13 | Musical instrument | Music & Radio | 1.90× | ||
| 14 | Festival | Music & Radio | 1.84× | ||
| 15 | Earring | Fashion & Accessoires | 1.80× | ||
| 16 | True Detective | Movies & TV | 1.76× | ||
| 17 | Cash on delivery | Business & Career | 1.59× | ||
| 18 | Party dress | Fashion & Accessoires | 1.58× | ||
| 19 | UEFA Champions League | Sports | 1.57× | ||
| 20 | Gemstone | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.75× | |
| Risk Appetite | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Thiruvananthapuram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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