A data profile of the people who buy, follow and care about Electronica in Finland — modelled from more than twelve digital signal sources. Electronica has an estimated audience of 115,844 people in Finland.
Electronica has an estimated audience of 115,844 people in Finland. 40.5% are female, 59.5% are male, average age 37.7. Top brand affinities: Valtteri Bottas, Stockmann, Instant messaging, Music download, Berghain.
Top brand affinities include Valtteri Bottas, Stockmann, Instant messaging, with strongest over-indexing on Valtteri Bottas (2.44× the country average).
Demographically, the Electronica audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
The typical Electronica fan in Finland is more male, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Valtteri Bottas.
The key figures that characterise the Electronica profile in Finland.
40.5% are female, 59.5% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 37.7 |
| Estimated audience size | 115,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Electronica audience comes from Finland.
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 5.6% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Electronica audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 9.36× | ||
| 02 | Music download | Technology & Electronics | 4.61× | ||
| 03 | Japanese hip hop | Music & Radio | 3.80× | ||
| 04 | Chicano rap | Music & Radio | 3.75× | ||
| 05 | French hip hop | Music & Radio | 3.35× | ||
| 06 | Ozzy Osbourne | Music & Radio | 2.87× | ||
| 07 | Contemporary R&B | Music & Radio | 2.74× | ||
| 08 | Viral video | Internet & Social Media | 2.67× | ||
| 09 | Valtteri Bottas | Sports | 2.44× | ||
| 10 | Instant messaging | Internet & Social Media | 2.18× | ||
| 11 | Radio | Technology & Electronics | 2.17× | ||
| 12 | Piano | Music & Radio | 2.16× | ||
| 13 | First-person shooter games | Games | 1.92× | ||
| 14 | Dance music | Music & Radio | 1.91× | ||
| 15 | Gambling | Games | 1.90× | ||
| 16 | Science fiction movies | Movies & TV | 1.89× | ||
| 17 | YouTube Music | Internet & Social Media | 1.80× | ||
| 18 | Track and field | Sports | 1.58× | ||
| 19 | Stockmann | Shopping | 1.51× | ||
| 20 | Twitch | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.61× | |
| Early Adopter Mentality | POWER | 1.47× | |
| Spirituality | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Electronica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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