Disco Audience in Germany
Disco has an estimated audience of 4,517,880 people in Germany. 49.7% are female, 50.3% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jack White, House music, Spiegel Online, Satire, Lieferando.de.
The average Disco fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jack White, House music, Spiegel Online, with strongest over-indexing on Jack White (7.09× the country average). Demographically, the Disco audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Disco fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 35.3 |
| Estimated audience size | 4,517,880 |
Audience persona
The typical Disco fan in Germany is balanced, around 35.3 years old, with strong Sports Activity tendencies and a notable affinity for Jack White.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,089,231 | 1.1× |
| Bayern | 989,921 | 1.36× |
| Baden-Württemberg | 697,767 | 1.13× |
| Niedersachsen | 528,802 | 1.21× |
| Hessen | 356,910 | 1.04× |
| Berlin | 228,095 | 1.13× |
| Rheinland-Pfalz | 220,435 | 0.97× |
| Sachsen | 184,834 | 0.83× |
| Schleswig-Holstein | 166,482 | 1.03× |
| Brandenburg | 110,011 | 0.78× |
| Hamburg | 100,517 | 0.98× |
| Sachsen-Anhalt | 93,559 | 0.8× |
| Thüringen | 84,903 | 0.74× |
| Mecklenburg-Vorpommern | 74,978 | 0.87× |
| Bremen | 48,883 | 1.27× |
| Saarland | 41,999 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 7.09× | Movies & TV |
| House music | 2.78× | Music & Radio |
| Spiegel Online | 1.7× | News |
| Satire | 3.44× | Literature |
| Lieferando.de | 1.76× | Food & Beverages |
| Michael Jackson | 2.89× | Music & Radio |
| North Rhine-Westphalia | 1.7× | Travel & Leisure |
| German television comedy | 3.58× | Movies & TV |
| Roland Kaiser | 2.13× | Music & Radio |
| Electronic dance music | 2.19× | Music & Radio |
| Hardstyle | 4.53× | Music & Radio |
| Livemusic | 1.9× | Music & Radio |
| Vanessa Mai | 3.14× | Music & Radio |
| Radio broadcasting | 2.29× | Music & Radio |
| Vacation rental | 2.45× | Travel & Leisure |
| Black cat | 2.49× | Pets & Animals |
| French Bulldog | 2.05× | Pets & Animals |
| Dracula Untold | 11.57× | Movies & TV |
| Country rap | 3.22× | Music & Radio |
| Street photography | 2.07× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.19 |
| Indulgence | JOY | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 7.4% |
| Italy | 6.4% |
See Disco audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Disco have in Germany?
Disco has an estimated audience of 4,517,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Disco fans?
49.7% of Disco fans are female, 50.3% are male, with an average age of 35.3 years.
Which brands do Disco fans like most?
Disco fans show strongest brand affinity for Jack White (7.09×), House music (2.78×), and Spiegel Online (1.7×) over the country average.
Where do Disco fans live in Germany?
Disco fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,089,231), Bayern (reach 989,921), and Baden-Württemberg (reach 697,767). These three regions account for the largest share of the active audience.
What other brands do Disco fans also like?
Beyond Disco itself, the audience over-indexes on House music (2.78×), Spiegel Online (1.7×), Satire (3.44×), and Lieferando.de (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.