Rascasse Audience Intelligence

Disco Audience in Germany

A data profile of the people who buy, follow and care about Disco in Germany — modelled from more than twelve digital signal sources. Disco has an estimated audience of 4,517,880 people in Germany.

#28among Musical genre in Germany#774among Topic in Germany#73in Music & Radio

The average Disco fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Jackson, Jack White, Dracula Untold, with strongest over-indexing on Michael Jackson (4× the country average).

Demographically, the Disco audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Disco fan in Germany is balanced, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Jackson.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disco profile in Germany.

Audience size
4.5M
in Germany
Gender
49.7%♀
50.3% male
Age
35.3
average years
Country rank
#1243
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Disco fans

49.7% are female, 50.3% are male, average age 35.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Disco audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age35.3
Estimated audience size4,517,880
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Disco audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Disco audience comes from Germany.

Worldwide audience distribution share by country for Disco
CountryShare
United States20.8%
United Kingdom7.4%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disco audience in Germany is strongest.

Fig. 05

Top regions by affinity

Disco fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~900K1.30×
02Hessen~400K1.26×
03Bremen~50K1.24×
04Niedersachsen~500K1.17×
05Baden-Württemberg~700K1.10×
06Berlin~200K1.08×
07Nordrhein-Westfalen~1M1.06×
08Rheinland-Pfalz~200K1.03×
09Schleswig-Holstein~200K1.01×
10Hamburg~90K0.92×
11Mecklenburg-Vorpommern~80K0.90×
12Sachsen~200K0.86×
13Sachsen-Anhalt~100K0.84×
14Saarland~40K0.80×
15Brandenburg~100K0.77×
16Thüringen~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Disco, Germany
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disco audience
#·InterestCategoryAffinity×
01Dracula UntoldMovies & TV15.47×
02Jack WhiteMovies & TV6.23×
03Michael JacksonMusic & Radio4.00×
04PurpleDiscoMachineMusic & Radio3.70×
05CHIO AachenSports2.35×
06Progressive rockMusic & Radio2.35×
07Black catPets & Animals2.34×
08Electronic dance musicMusic & Radio2.24×
09British ShorthairPets & Animals2.13×
10LivestockPets & Animals2.12×
11House musicMusic & Radio2.09×
12Shih TzuPets & Animals2.09×
13BeaglePets & Animals2.05×
14Yorkshire TerrierPets & Animals2.01×
15Siberian HuskyPets & Animals2.00×
16French BulldogPets & Animals1.97×
17Labrador RetrieverPets & Animals1.91×
18Roland KaiserMusic & Radio1.78×
19HugendubelShopping1.68×
20LivemusicMusic & Radio1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disco audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.41×
ExtroversionTHRILL1.32×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disco audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Price SensitivityPREMIUM0.84×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Disco have in Germany?

Disco has an estimated audience of 4,517,880 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Disco fans?

49.7% of Disco fans are female, 50.3% are male, with an average age of 35.3 years.

03

Which brands do Disco fans like most?

Disco fans show strongest brand affinity for Michael Jackson (4×), Jack White (6.23×), and Dracula Untold (15.47×) over the country average.

04

Where do Disco fans live in Germany?

Disco fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Disco fans also like?

Beyond Disco itself, the audience over-indexes on Jack White (6.23×), Dracula Untold (15.47×), House music (2.09×), and PurpleDiscoMachine (3.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Disco audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →