A data profile of the people who buy, follow and care about Disco in Spain — modelled from more than twelve digital signal sources. Disco has an estimated audience of 2,089,946 people in Spain.
Disco has an estimated audience of 2,089,946 people in Spain. 46.9% are female, 53.1% are male, average age 38.4. Top brand affinities: Michael Jackson, Electronic dance music, Modern art, WhatsApp, Resident Advisor.
Top brand affinities include Michael Jackson, Electronic dance music, Modern art, with strongest over-indexing on Michael Jackson (5.91× the country average).
Demographically, the Disco audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
The typical Disco fan in Spain is balanced, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Michael Jackson.
The key figures that characterise the Disco profile in Spain.
46.9% are female, 53.1% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.4 |
| Estimated audience size | 2,089,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Disco audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 7.4% |
| Italy | 6.4% |
The strongest cross-interests of the Disco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bee Gees | Music & Radio | 6.37× | ||
| 02 | Michael Jackson | Music & Radio | 5.91× | ||
| 03 | Resident Advisor | Music & Radio | 5.91× | ||
| 04 | Nathan Fillion | Movies & TV | 5.91× | ||
| 05 | Satire | Literature | 3.63× | ||
| 06 | Electronic dance music | Music & Radio | 2.91× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 2.63× | ||
| 08 | Bruce Willis | Movies & TV | 2.56× | ||
| 09 | Modern art | Arts & Culture | 2.37× | ||
| 10 | Omegle | Internet & Social Media | 2.22× | ||
| 11 | Street art | Arts & Culture | 2.11× | ||
| 12 | Refrigerator | Home & Garden | 1.91× | ||
| 13 | Julio Iglesias | Music & Radio | 1.73× | ||
| 14 | El Mueble | Home & Garden | 1.72× | ||
| 15 | Local food | Food & Beverages | 1.71× | ||
| 16 | Folklore | Politics & Society | 1.70× | ||
| 17 | Coches.net | Cars & Mobility | 1.69× | ||
| 18 | Badoo | Internet & Social Media | 1.58× | ||
| 19 | Distilled beverage | Food & Beverages | 1.56× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Urban Lifestyle | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.79× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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