HBO (Asia) Audience in United States

HBO (Asia) logo

HBO (Asia) has an estimated audience of 2,693,046 people in United States. 58.7% are female, 41.3% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Grinch, Meals on Wheels, Buying and Selling Real Estate, JDM Cars.

The average HBO (Asia) fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Grinch, Meals on Wheels, with strongest over-indexing on Vocal harmony (14.52× the country average). Demographically, the HBO (Asia) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of HBO (Asia) fans

Demographic split for HBO (Asia) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.1
Estimated audience size2,693,046

Audience persona

The typical HBO (Asia) fan in United States is more female, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for HBO (Asia) in United States
RegionReachAffinity
California403,7011.36×
Texas223,4970.97×
New York215,7511.43×
Florida158,8310.87×
Illinois100,7581.12×
Pennsylvania81,8700.9×
Massachusetts76,6181.44×
Washington72,2031.34×
North Carolina71,9930.89×
Ohio68,4760.83×
Georgia68,1980.82×
New Jersey65,6810.96×
Virginia64,1660.98×
Michigan62,8420.89×
Arizona60,1891.09×
Colorado60,0641.42×
Oregon46,8351.52×
Tennessee44,8870.83×
Maryland42,5750.92×
Minnesota41,2791.07×
Indiana39,9000.81×
Missouri39,1280.9×
Wisconsin36,0280.89×
Connecticut30,9531.15×
South Carolina29,4130.73×
Utah28,2961.17×
Kentucky28,1860.83×
Alabama26,9780.72×
Louisiana26,7240.77×
Oklahoma25,5440.85×
Nevada21,1830.81×
Kansas18,3200.86×
Arkansas17,7870.8×
Iowa16,5960.75×
Washington, District of Columbia13,3501.65×
Maine13,3331.38×
Mississippi13,2950.6×
New Mexico13,0990.97×
Idaho12,6080.93×
Hawaii12,3681.07×
New Hampshire11,1341.05×
Rhode Island10,7871.26×
Nebraska9,9500.74×
West Virginia9,2000.73×
Montana8,5841.15×
Vermont8,2241.74×
Alaska6,9341.2×
Delaware5,0820.68×
North Dakota4,1630.75×
South Dakota3,9410.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HBO (Asia) audience
BrandAffinityCategory
Vocal harmony14.52×Music & Radio
Grinch11.49×Movies & TV
Meals on Wheels15×Food & Beverages
Buying and Selling Real Estate19.35×Home & Garden
JDM Cars18.92×Cars & Mobility
Goop10.64×Internet & Social Media
Historic site8.19×Arts & Culture
Electrolyte8.89×Health
Minnesota3.23×Travel & Leisure
Wok11.21×Food & Beverages
Israel2.96×Travel & Leisure
Cam Ward4.84×Sports
Governor of Michigan9×Politics & Society
Home construction1.56×Home & Garden
Natural rubber2.2×Cars & Mobility
Combat sport1.66×Sports
Voter registration4.8×Politics & Society
Guys and Dolls14.08×Music & Radio
La Jolla8.65×Travel & Leisure
Mathcore7.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HBO (Asia) audience
TraitClusterScore
MindfulnessBALANCE2.11
PatriotismCONSERVATISM1.91
Early Adopter MentalityPOWER1.42
Community OrientationOPEN1.41
Pet OwnershipJOY1.38
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for HBO (Asia)
CountryShare
Colombia18.2%
United States14.6%
Brazil9.1%

See HBO (Asia) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does HBO (Asia) have in United States?

HBO (Asia) has an estimated audience of 2,693,046 people in United States, concentrated in California and Texas.

What is the gender split and age of HBO (Asia) fans?

58.7% of HBO (Asia) fans are female, 41.3% are male, with an average age of 38.1 years.

Which brands do HBO (Asia) fans like most?

HBO (Asia) fans show strongest brand affinity for Vocal harmony (14.52×), Grinch (11.49×), and Meals on Wheels (15×) over the country average.

Where do HBO (Asia) fans live in United States?

HBO (Asia) fans in United States are most concentrated in California (reach 403,701), Texas (reach 223,497), and New York (reach 215,751). These three regions account for the largest share of the active audience.

What other brands do HBO (Asia) fans also like?

Beyond HBO (Asia) itself, the audience over-indexes on Grinch (11.49×), Meals on Wheels (15×), Buying and Selling Real Estate (19.35×), and JDM Cars (18.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HBO (Asia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.