Rascasse Audience Intelligence

HBO (Asia) Audience in United States

A data profile of the people who buy, follow and care about HBO (Asia) in United States — modelled from more than twelve digital signal sources. HBO (Asia) has an estimated audience of 2,833,620 people in United States.

#105among TV Channel in United States#1462in Movies & TV

The average HBO (Asia) fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ed Harris, Cricket World Cup, Anne Hathaway, with strongest over-indexing on Ed Harris (8.84× the country average).

Demographically, the HBO (Asia) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical HBO (Asia) fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Ed Harris.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the HBO (Asia) profile in United States.

Audience size
2.8M
in United States
Gender
58.7%♀
41.3% male
Age
38.1
average years
Country rank
#10785
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of HBO (Asia)

58.7% are female, 41.3% are male, average age 38.1.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for HBO (Asia) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.1
Estimated audience size2,833,620
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the HBO (Asia) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4916%
50+23%
Fig. 04

Worldwide distribution

13.9%

of the worldwide HBO (Asia) audience comes from United States.

Worldwide audience distribution share by country for HBO (Asia)
CountryShare
Colombia18.3%
United States13.9%
Argentina9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the HBO (Asia) audience in United States is strongest.

Fig. 05

Top regions by affinity

HBO (Asia) fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~8K1.79×
02Washington, District of Columbia~10K1.52×
03Oregon~50K1.47×
04Maine~10K1.45×
05Massachusetts~70K1.35×
06Colorado~60K1.35×
07Rhode Island~10K1.32×
08New York~200K1.31×
09Alaska~8K1.31×
10Washington~70K1.26×
11California~400K1.25×
12Montana~9K1.21×
13Utah~30K1.15×
14Connecticut~30K1.11×
15Arizona~60K1.08×
16New Hampshire~10K1.08×
17Illinois~90K1.05×
18Hawaii~10K1.04×
19Minnesota~40K1.03×
20New Mexico~10K1.02×
21Idaho~10K0.97×
22Texas~200K0.95×
23Virginia~60K0.95×
24New Jersey~60K0.92×
25Missouri~40K0.92×
26Kansas~20K0.92×
27Maryland~40K0.91×
28Oklahoma~30K0.90×
29Pennsylvania~80K0.89×
30Wisconsin~40K0.88×
31North Dakota~5K0.87×
32Kentucky~30K0.86×
33Michigan~60K0.85×
34Florida~200K0.84×
35North Carolina~70K0.84×
36Ohio~70K0.83×
37Nevada~20K0.83×
38Arkansas~20K0.83×
39Tennessee~40K0.82×
40Nebraska~10K0.82×
41Indiana~40K0.80×
42Louisiana~30K0.80×
43Georgia~70K0.79×
44Iowa~20K0.78×
45West Virginia~10K0.78×
46Alabama~30K0.73×
47Delaware~5K0.73×
48South Dakota~5K0.72×
49South Carolina~30K0.71×
50Mississippi~10K0.63×
Fig. 06

Affinity by region

Affinity by region — HBO (Asia), United States
0.63×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the HBO (Asia) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for HBO (Asia) audience
#·InterestCategoryAffinity×
01PattayaTravel & Leisure24.91×
02Etihad AirwaysTravel & Leisure20.41×
03Burj KhalifaTravel & Leisure20.00×
04Cricket World CupSports18.47×
05Malaysia AirlinesTravel & Leisure18.02×
06Ant-Man (film)Movies & TV15.43×
07Brooklyn Nine-NineMovies & TV15.27×
08SnookerSports14.12×
09BodrumTravel & Leisure13.99×
10Great LakesTravel & Leisure9.26×
11Nick Jr.Movies & TV9.16×
12Ed HarrisMovies & TV8.84×
13Channel 4Movies & TV8.62×
14Guardians of the Galaxy (film)Movies & TV8.55×
15SingaporeTravel & Leisure8.32×
16Peaky Blinders (TV series)Movies & TV6.96×
17Anne HathawayMovies & TV6.75×
18Britney SpearsMusic & Radio3.70×
19RadioTechnology & Electronics2.81×
20FIFA World CupSports2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the HBO (Asia) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by HBO (Asia) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
MindfulnessBALANCE2.20×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by HBO (Asia) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
SustainabilityBALANCE0.78×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does HBO (Asia) have in United States?

HBO (Asia) has an estimated audience of 2,833,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of HBO (Asia) fans?

58.7% of HBO (Asia) fans are female, 41.3% are male, with an average age of 38.1 years.

03

Which brands do HBO (Asia) fans like most?

HBO (Asia) fans show strongest brand affinity for Ed Harris (8.84×), Cricket World Cup (18.47×), and Anne Hathaway (6.75×) over the country average.

04

Where do HBO (Asia) fans live in United States?

HBO (Asia) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do HBO (Asia) fans also like?

Beyond HBO (Asia) itself, the audience over-indexes on Cricket World Cup (18.47×), Anne Hathaway (6.75×), Nick Jr. (9.16×), and Pattaya (24.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See HBO (Asia) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for HBO (Asia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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