HBO (Asia) Audience in United States

HBO (Asia) has an estimated audience of 2,693,046 people in United States. 58.7% are female, 41.3% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: StubHub, Google News, Indeed.com, Bruce Willis, Elizabeth Olsen.

The average HBO (Asia) fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include StubHub, Google News, Indeed.com, with strongest over-indexing on StubHub (25.63× the country average). Demographically, the HBO (Asia) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of HBO (Asia) fans

Demographic split for HBO (Asia) audience in United States
MetricValue
Female58.7%
Male41.3%
Average age38.1
Estimated audience size2,693,046

Audience persona

The typical HBO (Asia) fan in United States is more female, around 38.1 years old, with strong Mindfulness tendencies and a notable affinity for StubHub.

Top regions in United States

Top regions ranked by reach for HBO (Asia) in United States
RegionReachAffinity
California403,7011.36×
Texas223,4970.97×
New York215,7511.43×
Florida158,8310.87×
Illinois100,7581.12×
Pennsylvania81,8700.9×
Massachusetts76,6181.44×
Washington72,2031.34×
North Carolina71,9930.89×
Ohio68,4760.83×
Georgia68,1980.82×
New Jersey65,6810.96×
Virginia64,1660.98×
Michigan62,8420.89×
Arizona60,1891.09×
Colorado60,0641.42×
Oregon46,8351.52×
Tennessee44,8870.83×
Maryland42,5750.92×
Minnesota41,2791.07×
Indiana39,9000.81×
Missouri39,1280.9×
Wisconsin36,0280.89×
Connecticut30,9531.15×
South Carolina29,4130.73×
Utah28,2961.17×
Kentucky28,1860.83×
Alabama26,9780.72×
Louisiana26,7240.77×
Oklahoma25,5440.85×
Nevada21,1830.81×
Kansas18,3200.86×
Arkansas17,7870.8×
Iowa16,5960.75×
Washington, District of Columbia13,3501.65×
Maine13,3331.38×
Mississippi13,2950.6×
New Mexico13,0990.97×
Idaho12,6080.93×
Hawaii12,3681.07×
New Hampshire11,1341.05×
Rhode Island10,7871.26×
Nebraska9,9500.74×
West Virginia9,2000.73×
Montana8,5841.15×
Vermont8,2241.74×
Alaska6,9341.2×
Delaware5,0820.68×
North Dakota4,1630.75×
South Dakota3,9410.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HBO (Asia) audience
BrandAffinityCategory
StubHub25.63×Travel & Leisure
Google News15.92×News
Indeed.com8.79×Business & Career
Bruce Willis14.2×Movies & TV
Elizabeth Olsen24.13×Movies & TV
Google Maps6.81×Internet & Social Media
Nina Dobrev24.48×Movies & TV
Jason Momoa13×Movies & TV
Capital One5.2×Business & Career
Jollibee13.68×Food & Beverages
Bryce Dallas Howard13.96×Movies & TV
MSN4.91×News
Emily Blunt15.29×Movies & TV
Enterprise Rent-A-Car6.85×Cars & Mobility
Guardians of the Galaxy (film)12.8×Movies & TV
Anna Kendrick15.22×Movies & TV
Doctor Strange17.42×Literature
Ant-Man (film)23.4×Movies & TV
Benedict Cumberbatch19.05×Movies & TV
Alexander Skarsgård13.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HBO (Asia) audience
TraitClusterScore
MindfulnessBALANCE2.11
PatriotismCONSERVATISM1.91
Early Adopter MentalityPOWER1.42
Community OrientationOPEN1.41
Pet OwnershipJOY1.38
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for HBO (Asia)
CountryShare
Colombia18.2%
United States14.6%
Brazil9.1%

See HBO (Asia) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does HBO (Asia) have in United States?

HBO (Asia) has an estimated audience of 2,693,046 people in United States, concentrated in California and Texas.

What is the gender split and age of HBO (Asia) fans?

58.7% of HBO (Asia) fans are female, 41.3% are male, with an average age of 38.1 years.

Which brands do HBO (Asia) fans like most?

HBO (Asia) fans show strongest brand affinity for StubHub (25.63×), Google News (15.92×), and Indeed.com (8.79×) over the country average.

Where do HBO (Asia) fans live in United States?

HBO (Asia) fans in United States are most concentrated in California (reach 403,701), Texas (reach 223,497), and New York (reach 215,751). These three regions account for the largest share of the active audience.

What other brands do HBO (Asia) fans also like?

Beyond HBO (Asia) itself, the audience over-indexes on Google News (15.92×), Indeed.com (8.79×), Bruce Willis (14.2×), and Elizabeth Olsen (24.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HBO (Asia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.