Bangkok Metropolitan Region Audience in United States

Bangkok Metropolitan Region logo

Bangkok Metropolitan Region has an estimated audience of 689,157 people in United States. 52.2% are female, 47.8% are male, average age 40.9. Top regions: California, Louisiana, Kentucky. Top brand affinities: Governor of Michigan, Grinch, Wok, Goop, Vocal harmony.

The average Bangkok Metropolitan Region fan in United States is 40.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Louisiana, Kentucky. Top brand affinities include Governor of Michigan, Grinch, Wok, with strongest over-indexing on Governor of Michigan (15.77× the country average). Demographically, the Bangkok Metropolitan Region audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Bangkok Metropolitan Region fans

Demographic split for Bangkok Metropolitan Region audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.9
Estimated audience size689,157

Audience persona

The typical Bangkok Metropolitan Region fan in United States is balanced, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Bangkok Metropolitan Region in United States
RegionReachAffinity
California18,5930.25×
Louisiana13,3811.51×
Kentucky12,8671.49×
Tennessee11,8660.86×
New York11,6690.3×
Indiana11,4780.91×
Missouri11,1161×
Florida11,0310.24×
Texas10,9680.19×
Hawaii10,9603.7×
Iowa10,8941.92×
North Carolina10,6730.51×
Ohio10,6300.5×
Georgia10,5870.5×
Michigan10,5820.59×
Wisconsin10,5261.02×
New Jersey10,4200.59×
Arizona10,1360.72×
Pennsylvania10,0920.43×
Connecticut10,0091.45×
Nevada9,9391.49×
Oregon9,8121.24×
Utah9,7541.58×
Virginia9,6910.58×
Maryland9,6420.81×
Illinois9,4660.41×
Minnesota9,4040.95×
Massachusetts9,3080.69×
Washington9,0860.66×
Colorado9,0610.83×
Washington, District of Columbia6,3913.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bangkok Metropolitan Region audience
BrandAffinityCategory
Governor of Michigan15.77×Politics & Society
Grinch8.47×Movies & TV
Wok12.5×Food & Beverages
Goop10.18×Internet & Social Media
Vocal harmony7.24×Music & Radio
Cam Ward5.88×Sports
Hipster14.63×Politics & Society
Hibachi11.4×Food & Beverages
El Paso County, Colorado17.37×Travel & Leisure
Natural rubber2.75×Cars & Mobility
Dog breed1.54×Pets & Animals
Fairy godmother9.74×Literature
Google Home7.95×Technology & Electronics
Elsword20×Games
South Yorkshire16.56×Travel & Leisure
Cherish (group)11.92×Music & Radio
Voter registration5.23×Politics & Society
No Escape (1994 film)12.28×Movies & TV
TV Fanatic11.54×Movies & TV
Grace Slick9.24×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bangkok Metropolitan Region audience
TraitClusterScore
TravellingTHRILL2.8
Sports ActivityPOWER1.66
Design AffinityPREMIUM1.62
Early Adopter MentalityPOWER1.49
Quality AwarenessPREMIUM1.48
SpiritualityBALANCE1.47

Worldwide distribution

Worldwide audience distribution share by country for Bangkok Metropolitan Region
CountryShare
Thailand30.4%
France9.9%
United States8.2%

See Bangkok Metropolitan Region audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Bangkok Metropolitan Region have in United States?

Bangkok Metropolitan Region has an estimated audience of 689,157 people in United States, concentrated in California and Louisiana.

What is the gender split and age of Bangkok Metropolitan Region fans?

52.2% of Bangkok Metropolitan Region fans are female, 47.8% are male, with an average age of 40.9 years.

Which brands do Bangkok Metropolitan Region fans like most?

Bangkok Metropolitan Region fans show strongest brand affinity for Governor of Michigan (15.77×), Grinch (8.47×), and Wok (12.5×) over the country average.

Where do Bangkok Metropolitan Region fans live in United States?

Bangkok Metropolitan Region fans in United States are most concentrated in California (reach 18,593), Louisiana (reach 13,381), and Kentucky (reach 12,867). These three regions account for the largest share of the active audience.

What other brands do Bangkok Metropolitan Region fans also like?

Beyond Bangkok Metropolitan Region itself, the audience over-indexes on Grinch (8.47×), Wok (12.5×), Goop (10.18×), and Vocal harmony (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bangkok Metropolitan Region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.