Rascasse Audience Intelligence

Bangkok Metropolitan Region Audience in United States

A data profile of the people who buy, follow and care about Bangkok Metropolitan Region in United States — modelled from more than twelve digital signal sources. Bangkok Metropolitan Region has an estimated audience of 689,157 people in United States.

#183among Region in United States#2941among POI in United States#2342in Travel & Leisure

The average Bangkok Metropolitan Region fan in United States is 40.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bangkok Airways, Bangkok, Ko Samui, with strongest over-indexing on Bangkok Airways (316.5× the country average).

Demographically, the Bangkok Metropolitan Region audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.

The typical Bangkok Metropolitan Region fan in United States is balanced, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Bangkok Airways.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bangkok Metropolitan Region profile in United States.

Audience size
689K
in United States
Gender
52.2%♀
47.8% male
Age
40.9
average years
Country rank
#30203
POI in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bangkok Metropolitan Region fans

52.2% are female, 47.8% are male, average age 40.9.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Bangkok Metropolitan Region audience in United States
MetricValue
Female52.2%
Male47.8%
Average age40.9
Estimated audience size689,157
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Bangkok Metropolitan Region audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Bangkok Metropolitan Region audience comes from United States.

Worldwide audience distribution share by country for Bangkok Metropolitan Region
CountryShare
Thailand30.4%
France9.9%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bangkok Metropolitan Region audience in United States is strongest.

Fig. 05

Top regions by affinity

Bangkok Metropolitan Region fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.30×
02Washington, District of Columbia~3K1.24×
03Iowa~6K1.10×
04Louisiana~9K1.06×
05Utah~7K1.06×
06Kentucky~9K1.05×
07Connecticut~7K1.05×
08Nevada~7K1.05×
09Oregon~8K1.03×
10Missouri~10K1.00×
11Wisconsin~10K1.00×
12Indiana~10K0.99×
13Minnesota~10K0.99×
14Tennessee~10K0.98×
15Maryland~10K0.98×
16Colorado~10K0.98×
17Arizona~10K0.97×
18Washington~10K0.96×
19Massachusetts~10K0.96×
20Ohio~20K0.95×
21North Carolina~20K0.95×
22Michigan~20K0.95×
23New Jersey~20K0.95×
24Virginia~20K0.95×
25Pennsylvania~20K0.94×
26Illinois~20K0.94×
27Georgia~20K0.94×
28Florida~40K0.92×
29Texas~50K0.91×
30New York~30K0.91×
31California~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Bangkok Metropolitan Region, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bangkok Metropolitan Region audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bangkok Metropolitan Region audience
#·InterestCategoryAffinity×
01Bangkok AirwaysTravel & Leisure316.50×
02PattayaTravel & Leisure77.50×
03Big CShopping76.20×
04Ko SamuiTravel & Leisure62.32×
05BangkokTravel & Leisure46.92×
06Thai AirwaysTravel & Leisure42.30×
07Junji ItoLiterature24.27×
08Muse (band)Music & Radio20.92×
09Burj KhalifaTravel & Leisure20.00×
10SurveyMonkeyBusiness & Career15.12×
11Group buyingShopping10.08×
12ThailandTravel & Leisure8.06×
13BuddhismHealth7.73×
147-ElevenShopping7.12×
15SweatpantsFashion & Accessoires6.62×
16BBCMovies & TV6.46×
17HinduismPolitics & Society6.01×
18KFCFood & Beverages3.25×
19RadioTechnology & Electronics3.09×
20Planet FitnessSports2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bangkok Metropolitan Region audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bangkok Metropolitan Region audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.61×
TravellingTHRILL2.53×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bangkok Metropolitan Region audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.78×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bangkok Metropolitan Region have in United States?

Bangkok Metropolitan Region has an estimated audience of 689,157 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bangkok Metropolitan Region fans?

52.2% of Bangkok Metropolitan Region fans are female, 47.8% are male, with an average age of 40.9 years.

03

Which brands do Bangkok Metropolitan Region fans like most?

Bangkok Metropolitan Region fans show strongest brand affinity for Bangkok Airways (316.5×), Bangkok (46.92×), and Ko Samui (62.32×) over the country average.

04

Where do Bangkok Metropolitan Region fans live in United States?

Bangkok Metropolitan Region fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bangkok Metropolitan Region fans also like?

Beyond Bangkok Metropolitan Region itself, the audience over-indexes on Bangkok (46.92×), Ko Samui (62.32×), Pattaya (77.5×), and 7-Eleven (7.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Bangkok Metropolitan Region audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bangkok Metropolitan Region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →