Current affairs (news format) Audience in United States

Current affairs (news format) logo

Current affairs (news format) has an estimated audience of 2,471,548 people in United States. 43.5% are female, 56.5% are male, average age 37.5. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Nationality, Mathcore, Google Home, Progressive rock.

The average Current affairs (news format) fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Nationality, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Current affairs (news format) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Topic

Demographics of Current affairs (news format) fans

Demographic split for Current affairs (news format) audience in United States
MetricValue
Female43.5%
Male56.5%
Average age37.5
Estimated audience size2,471,548

Audience persona

The typical Current affairs (news format) fan in United States is more male, around 37.5 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Current affairs (news format) in United States
RegionReachAffinity
California354,4731.3×
New York314,2902.28×
Texas156,2930.74×
Illinois105,0171.28×
Washington99,3292×
Florida96,2990.58×
Pennsylvania80,5440.97×
Virginia72,7581.21×
Massachusetts70,1491.44×
New Jersey61,2680.97×
Maryland56,2831.32×
Oregon55,2201.95×
Colorado50,7181.3×
Arizona50,3101×
Georgia49,5310.65×
Michigan49,5140.77×
South Carolina45,8361.23×
Ohio45,8000.6×
North Carolina44,2730.6×
Indiana38,2020.85×
Tennessee31,6700.64×
Minnesota30,5450.86×
Wisconsin30,1210.81×
Missouri29,3150.74×
Kentucky27,6150.89×
Washington, District of Columbia25,3923.42×
Connecticut24,8001×
Louisiana23,4520.74×
Kansas21,6831.11×
Nevada19,4660.81×
Iowa17,9840.88×
Alabama15,4200.45×
Oklahoma13,1030.48×
Maine11,7921.33×
Utah11,3020.51×
Arkansas10,8040.53×
Rhode Island9,6941.23×
Hawaii9,5200.9×
New Mexico9,4660.76×
Vermont8,9602.07×
New Hampshire8,7320.9×
Mississippi7,9840.39×
Idaho7,2140.58×
Nebraska6,4510.52×
Montana5,9110.86×
West Virginia5,5960.49×
Alaska4,9840.94×
South Dakota4,3050.75×
Delaware4,2780.63×
North Dakota4,0100.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Current affairs (news format) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality5.37×Politics & Society
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Progressive rock3.16×Music & Radio
Minnesota2.37×Travel & Leisure
Product design2.38×Business & Career
UK garage6.16×Music & Radio
The Historian16.48×Literature
Panama3.17×Travel & Leisure
Eurail16.57×Cars & Mobility
James Madison University8.95×Business & Career
Parral, Chihuahua9.05×Travel & Leisure
Pro-Ject2.48×Music & Radio
Emsworth35.9×Travel & Leisure
Spinal muscular atrophy5.22×Health
Stamp collecting2.5×Home & Garden
Isabela (province)7.08×
Sears2.15×Shopping
iZombie6.21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Current affairs (news format) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.33
SpiritualityBALANCE1.19
Quality AwarenessPREMIUM1.15
Risk AppetiteTHRILL1.09
Urban LifestyleOPEN1.04
MindfulnessBALANCE0.94

Worldwide distribution

Worldwide audience distribution share by country for Current affairs (news format)
CountryShare
India16.9%
United States16.6%
Mexico14.9%

See Current affairs (news format) audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Current affairs (news format) have in United States?

Current affairs (news format) has an estimated audience of 2,471,548 people in United States, concentrated in California and New York.

What is the gender split and age of Current affairs (news format) fans?

43.5% of Current affairs (news format) fans are female, 56.5% are male, with an average age of 37.5 years.

Which brands do Current affairs (news format) fans like most?

Current affairs (news format) fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (5.37×), and Mathcore (18.06×) over the country average.

Where do Current affairs (news format) fans live in United States?

Current affairs (news format) fans in United States are most concentrated in California (reach 354,473), New York (reach 314,290), and Texas (reach 156,293). These three regions account for the largest share of the active audience.

What other brands do Current affairs (news format) fans also like?

Beyond Current affairs (news format) itself, the audience over-indexes on Nationality (5.37×), Mathcore (18.06×), Google Home (11.66×), and Progressive rock (3.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Current affairs (news format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.