Rascasse Audience Intelligence

Current affairs (news format) Audience in United States

A data profile of the people who buy, follow and care about Current affairs (news format) in United States — modelled from more than twelve digital signal sources. Current affairs (news format) has an estimated audience of 2,471,548 people in United States.

#5653among Topic in United States#74in News

The average Current affairs (news format) fan in United States is 37.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include World Bank, Las Vegas, Web server, with strongest over-indexing on World Bank (31.87× the country average).

Demographically, the Current affairs (news format) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Current affairs (news format) fan in United States is more male, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for World Bank.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Current affairs (news format) profile in United States.

Audience size
2.5M
in United States
Gender
43.5%♀
56.5% male
Age
37.5
average years
Country rank
#12015
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Current affairs (news format) fans

43.5% are female, 56.5% are male, average age 37.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Current affairs (news format) audience in United States
MetricValue
Female43.5%
Male56.5%
Average age37.5
Estimated audience size2,471,548
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Current affairs (news format) audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3923%
40-4920%
50+15%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Current affairs (news format) audience comes from United States.

Worldwide audience distribution share by country for Current affairs (news format)
CountryShare
India16.9%
United States16.6%
Mexico14.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Current affairs (news format) audience in United States is strongest.

Fig. 05

Top regions by affinity

Current affairs (news format) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.62×
02New York~300K1.97×
03Oregon~50K1.65×
04Washington~80K1.64×
05Alaska~9K1.63×
06Massachusetts~70K1.38×
07Kansas~30K1.37×
08Vermont~6K1.37×
09Illinois~100K1.27×
10California~300K1.25×
11Virginia~70K1.19×
12Maryland~50K1.17×
13Maine~10K1.10×
14Colorado~40K1.09×
15South Carolina~40K1.08×
16Connecticut~30K1.08×
17Rhode Island~9K1.08×
18Pennsylvania~90K1.03×
19Minnesota~40K1.00×
20New Hampshire~10K1.00×
21New Jersey~60K0.99×
22Hawaii~10K0.97×
23Montana~7K0.95×
24South Dakota~5K0.95×
25North Dakota~5K0.95×
26Wisconsin~30K0.91×
27Iowa~20K0.91×
28Delaware~6K0.91×
29New Mexico~10K0.90×
30Arizona~40K0.89×
31Idaho~10K0.88×
32West Virginia~10K0.88×
33Louisiana~30K0.87×
34Kentucky~30K0.87×
35Nevada~20K0.87×
36Missouri~30K0.85×
37Nebraska~10K0.85×
38Mississippi~20K0.84×
39Indiana~40K0.83×
40Arkansas~20K0.83×
41Michigan~50K0.82×
42Utah~20K0.81×
43Texas~200K0.79×
44Oklahoma~20K0.78×
45North Carolina~60K0.76×
46Tennessee~40K0.75×
47Alabama~30K0.75×
48Georgia~60K0.73×
49Ohio~50K0.71×
50Florida~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Current affairs (news format), United States
0.62×1.00×2.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Current affairs (news format) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Current affairs (news format) audience
#·InterestCategoryAffinity×
01World BankPolitics & Society31.87×
02FIFA Club World CupSports16.58×
03Atlético MadridSports13.31×
04Sport Club InternacionalSports12.47×
05Lyric poetryLiterature12.26×
06Web serverTechnology & Electronics9.56×
07International educationBusiness & Career9.37×
08Colorado RockiesSports8.37×
09La LigaSports7.70×
10San Diego PadresSports6.94×
11Western UnionBusiness & Career6.13×
12Las VegasTravel & Leisure5.35×
13Milwaukee BrewersSports5.07×
14Spanish languagePolitics & Society4.30×
15Real Madrid C.F.Sports3.84×
16FC BarcelonaSports3.31×
17RadioTechnology & Electronics3.03×
18T-MobileTechnology & Electronics2.47×
19FIFA World CupSports2.38×
20WalgreensShopping2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Current affairs (news format) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Current affairs (news format) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.91×
Need for SecurityCONSERVATISM1.78×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Current affairs (news format) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.55×
Design AffinityPREMIUM0.68×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Current affairs (news format) have in United States?

Current affairs (news format) has an estimated audience of 2,471,548 people in United States, concentrated in California and New York.

02

What is the gender split and age of Current affairs (news format) fans?

43.5% of Current affairs (news format) fans are female, 56.5% are male, with an average age of 37.5 years.

03

Which brands do Current affairs (news format) fans like most?

Current affairs (news format) fans show strongest brand affinity for World Bank (31.87×), Las Vegas (5.35×), and Web server (9.56×) over the country average.

04

Where do Current affairs (news format) fans live in United States?

Current affairs (news format) fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Current affairs (news format) fans also like?

Beyond Current affairs (news format) itself, the audience over-indexes on Las Vegas (5.35×), Web server (9.56×), FIFA Club World Cup (16.58×), and Atlético Madrid (13.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Current affairs (news format) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Current affairs (news format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →