Nayib Bukele Audience in United States

Nayib Bukele has an estimated audience of 1,035,589 people in United States. 44.3% are female, 55.7% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: World Bank, FIFA World Cup, La Liga, Las Vegas, Autism Awareness.

The average Nayib Bukele fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include World Bank, FIFA World Cup, La Liga, with strongest over-indexing on World Bank (82.84× the country average). Demographically, the Nayib Bukele audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Nayib Bukele fans

Demographic split for Nayib Bukele audience in United States
MetricValue
Female44.3%
Male55.7%
Average age35.1
Estimated audience size1,035,589

Audience persona

The typical Nayib Bukele fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for World Bank.

Top regions in United States

Top regions ranked by reach for Nayib Bukele in United States
RegionReachAffinity
California245,5142.16×
Texas159,1211.79×
Florida126,3221.8×
New York114,2351.97×
Virginia49,2651.95×
New Jersey48,6951.85×
Maryland42,4682.39×
Illinois37,6721.09×
Georgia34,2691.07×
North Carolina34,0961.09×
Massachusetts33,1911.63×
Pennsylvania29,8830.86×
Arizona22,5481.07×
Washington21,8511.05×
Ohio21,0290.66×
Michigan18,8790.7×
Tennessee16,2450.78×
Colorado15,0390.92×
Indiana14,4480.76×
Nevada14,1461.41×
Minnesota12,4560.84×
Connecticut12,4071.19×
Oregon10,9660.92×
South Carolina10,6280.68×
Missouri10,1460.61×
Wisconsin10,0760.65×
Louisiana10,0260.75×
Utah9,7411.05×
Washington, District of Columbia8,9542.88×
Kentucky8,5490.66×
Oklahoma8,4780.74×
Alabama8,3670.58×
Arkansas7,2510.85×
Kansas6,3570.78×
Iowa5,3180.62×
Nebraska4,4150.85×
New Mexico4,1700.8×
Mississippi3,7690.44×
Idaho3,5310.68×
Rhode Island3,4831.06×
Hawaii3,1290.7×
New Hampshire2,8680.7×
Maine2,3690.64×
West Virginia2,2940.48×
Delaware1,8980.66×
Montana1,4910.52×
Alaska1,3820.62×
South Dakota1,3360.56×
North Dakota1,0580.5×
Vermont9800.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nayib Bukele audience
BrandAffinityCategory
World Bank82.84×Politics & Society
FIFA World Cup7.49×Sports
La Liga12.55×Sports
Las Vegas5.91×Travel & Leisure
Autism Awareness10.8×Health
Diabetes mellitus awareness7.22×Health
Premier League8.05×Sports
Real Madrid C.F.4.8×Sports
Google Maps3.7×Internet & Social Media
FIFA Club World Cup16.67×Sports
Singer-songwriter3.4×Music & Radio
El País16.88×News
Microblogging7.41×Technology & Electronics
UEFA Europa League9.69×Sports
Liga MX7.14×Sports
Ronaldinho20×Sports
Major League Soccer5.19×Sports
Prison Break12.86×Movies & TV
CR Flamengo20×Sports
Madrid10.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nayib Bukele audience
TraitClusterScore
Risk AppetiteTHRILL1.29
SpiritualityBALANCE1.26
Urban LifestyleOPEN1.04
Need for SecurityCONSERVATISM1.03
Sports ActivityPOWER0.98
LGBTQ+ IdentityOPEN0.97

Worldwide distribution

Worldwide audience distribution share by country for Nayib Bukele
CountryShare
United States37.7%
Mexico10.1%
Brazil7.2%

See Nayib Bukele audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Nayib Bukele have in United States?

Nayib Bukele has an estimated audience of 1,035,589 people in United States, concentrated in California and Texas.

What is the gender split and age of Nayib Bukele fans?

44.3% of Nayib Bukele fans are female, 55.7% are male, with an average age of 35.1 years.

Which brands do Nayib Bukele fans like most?

Nayib Bukele fans show strongest brand affinity for World Bank (82.84×), FIFA World Cup (7.49×), and La Liga (12.55×) over the country average.

Where do Nayib Bukele fans live in United States?

Nayib Bukele fans in United States are most concentrated in California (reach 245,514), Texas (reach 159,121), and Florida (reach 126,322). These three regions account for the largest share of the active audience.

What other brands do Nayib Bukele fans also like?

Beyond Nayib Bukele itself, the audience over-indexes on FIFA World Cup (7.49×), La Liga (12.55×), Las Vegas (5.91×), and Autism Awareness (10.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nayib Bukele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.