Rascasse Audience Intelligence

Nayib Bukele Audience in United States

A data profile of the people who buy, follow and care about Nayib Bukele in United States — modelled from more than twelve digital signal sources. Nayib Bukele has an estimated audience of 651,485 people in United States.

#184among Politician in United States#7374among Person in United States#1815in Politics & Society

The average Nayib Bukele fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include World Bank, FIFA World Cup, Google Maps, with strongest over-indexing on World Bank (95.56× the country average).

Demographically, the Nayib Bukele audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nayib Bukele fan in United States is more male, around 35.1 years old, with strong Spirituality tendencies and a notable affinity for World Bank.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nayib Bukele profile in United States.

Audience size
651K
in United States
Gender
44.3%♀
55.7% male
Age
35.1
average years
Country rank
#31241
Person in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nayib Bukele fans

44.3% are female, 55.7% are male, average age 35.1.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Nayib Bukele audience in United States
MetricValue
Female44.3%
Male55.7%
Average age35.1
Estimated audience size651,485
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Nayib Bukele audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3923%
40-4917%
50+10%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Nayib Bukele audience comes from United States.

Worldwide audience distribution share by country for Nayib Bukele
CountryShare
United States27.1%
Mexico12.2%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nayib Bukele audience in United States is strongest.

Fig. 05

Top regions by affinity

Nayib Bukele fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.81×
02Maryland~40K2.46×
03California~200K2.07×
04Virginia~50K1.92×
05New York~100K1.86×
06New Jersey~50K1.81×
07Texas~200K1.77×
08Florida~100K1.76×
09Massachusetts~30K1.60×
10Nevada~10K1.43×
11Connecticut~10K1.19×
12North Carolina~30K1.09×
13Illinois~40K1.08×
14Rhode Island~4K1.08×
15Georgia~30K1.07×
16Arizona~20K1.05×
17Utah~10K1.04×
18Washington~20K1.01×
19Arkansas~8K0.92×
20Oregon~10K0.91×
21Nebraska~5K0.90×
22Colorado~10K0.89×
23New Mexico~4K0.85×
24Pennsylvania~30K0.83×
25Minnesota~10K0.83×
26Kansas~7K0.81×
27Alaska~2K0.81×
28Tennessee~20K0.80×
29Delaware~2K0.79×
30Indiana~10K0.77×
31Louisiana~10K0.77×
32New Hampshire~3K0.77×
33Oklahoma~9K0.75×
34Hawaii~3K0.75×
35Vermont~1K0.75×
36Idaho~4K0.74×
37South Dakota~2K0.73×
38Maine~3K0.72×
39North Dakota~2K0.72×
40South Carolina~10K0.71×
41Kentucky~9K0.71×
42Iowa~6K0.69×
43Montana~2K0.69×
44Michigan~20K0.67×
45Ohio~20K0.66×
46Wisconsin~10K0.65×
47West Virginia~3K0.65×
48Missouri~10K0.63×
49Alabama~9K0.62×
50Mississippi~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Nayib Bukele, United States
0.58×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nayib Bukele audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nayib Bukele audience
#·InterestCategoryAffinity×
01World BankPolitics & Society95.56×
02La Gazzetta dello SportSports24.43×
03El PaísNews21.66×
04FIFA Club World CupSports21.59×
05RonaldinhoSports20.00×
06Copa LibertadoresSports20.00×
07Ligue 1Sports19.50×
08Meg RyanMovies & TV14.73×
09Atlético MadridSports11.72×
10La LigaSports10.08×
11Western UnionBusiness & Career6.54×
12Las VegasTravel & Leisure6.37×
13Liga MXSports6.11×
14Web serverTechnology & Electronics6.11×
15Google MapsInternet & Social Media6.00×
16Spanish languagePolitics & Society5.97×
17FIFA World CupSports5.43×
18Major League SoccerSports5.19×
19Real Madrid C.F.Sports4.59×
20T-MobileTechnology & Electronics2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nayib Bukele audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nayib Bukele audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.98×
Urban LifestyleOPEN1.50×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nayib Bukele audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.63×
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nayib Bukele have in United States?

Nayib Bukele has an estimated audience of 651,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nayib Bukele fans?

44.3% of Nayib Bukele fans are female, 55.7% are male, with an average age of 35.1 years.

03

Which brands do Nayib Bukele fans like most?

Nayib Bukele fans show strongest brand affinity for World Bank (95.56×), FIFA World Cup (5.43×), and Google Maps (6×) over the country average.

04

Where do Nayib Bukele fans live in United States?

Nayib Bukele fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nayib Bukele fans also like?

Beyond Nayib Bukele itself, the audience over-indexes on FIFA World Cup (5.43×), Google Maps (6×), Las Vegas (6.37×), and FIFA Club World Cup (21.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nayib Bukele. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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