Rascasse Audience Intelligence

Immigration Audience in United States

A data profile of the people who buy, follow and care about Immigration in United States — modelled from more than twelve digital signal sources. Immigration has an estimated audience of 8,711,518 people in United States.

#2561among Topic in United States#248in Politics & Society

The average Immigration fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, United States, Donald Trump, with strongest over-indexing on Mitch McConnell (3.37× the country average).

Demographically, the Immigration audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Immigration fan in United States is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Mitch McConnell.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immigration profile in United States.

Audience size
8.7M
in United States
Gender
48.6%♀
51.4% male
Age
42.9
average years
Country rank
#4084
Topic in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immigration fans

48.6% are female, 51.4% are male, average age 42.9.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Immigration audience in United States
MetricValue
Female48.6%
Male51.4%
Average age42.9
Estimated audience size8,711,518
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Immigration audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Immigration audience comes from United States.

Worldwide audience distribution share by country for Immigration
CountryShare
United States19.1%
China5.3%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immigration audience in United States is strongest.

Fig. 05

Top regions by affinity

Immigration fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.58×
02California~1.5M1.50×
03Florida~800K1.40×
04Texas~1M1.38×
05Maryland~200K1.35×
06New York~700K1.34×
07Nevada~100K1.30×
08Connecticut~100K1.27×
09Massachusetts~200K1.26×
10New Jersey~300K1.25×
11Virginia~300K1.21×
12Georgia~300K1.20×
13Washington~200K1.20×
14Indiana~200K1.18×
15Illinois~300K1.15×
16North Carolina~300K1.11×
17Arizona~200K1.11×
18Oregon~100K1.11×
19Minnesota~100K1.10×
20Delaware~20K1.01×
21Colorado~100K0.99×
22Utah~80K0.97×
23New Mexico~40K0.97×
24Rhode Island~30K0.97×
25Nebraska~40K0.95×
26Kansas~60K0.94×
27Hawaii~40K0.94×
28Pennsylvania~300K0.93×
29South Carolina~100K0.93×
30Oklahoma~90K0.90×
31Iowa~60K0.89×
32Alaska~20K0.88×
33North Dakota~20K0.87×
34Louisiana~100K0.86×
35Arkansas~60K0.86×
36Tennessee~100K0.85×
37Alabama~100K0.85×
38Kentucky~90K0.85×
39Michigan~200K0.84×
40Idaho~40K0.81×
41Missouri~100K0.79×
42Wisconsin~100K0.79×
43Ohio~200K0.78×
44New Hampshire~30K0.77×
45South Dakota~20K0.75×
46Mississippi~50K0.74×
47Maine~20K0.74×
48Vermont~10K0.73×
49West Virginia~30K0.65×
50Montana~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Immigration, United States
0.62×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immigration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immigration audience
#·InterestCategoryAffinity×
01Immigration to the United StatesPolitics & Society6.91×
02Nancy PelosiPolitics & Society3.96×
03Quinceañera (telenovela)Movies & TV3.79×
04Mitch McConnellPolitics & Society3.37×
05Dick CheneyPolitics & Society3.20×
06WhatsAppInternet & Social Media3.11×
07Gavin NewsomPolitics & Society2.88×
08ElectionPolitics & Society2.57×
09LawyerBusiness & Career2.50×
10Bank of AmericaBusiness & Career2.25×
11Melania TrumpPolitics & Society2.24×
12PowerballGames1.97×
13United States Postal ServiceBusiness & Career1.93×
14American AirlinesTravel & Leisure1.92×
15Wells FargoBusiness & Career1.90×
16LawBusiness & Career1.78×
17CNNMovies & TV1.74×
18Breaking newsMovies & TV1.69×
19Donald TrumpPolitics & Society1.62×
20United StatesTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immigration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immigration audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.75×
PatriotismCONSERVATISM1.66×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immigration audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immigration have in United States?

Immigration has an estimated audience of 8,711,518 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Immigration fans?

48.6% of Immigration fans are female, 51.4% are male, with an average age of 42.9 years.

03

Which brands do Immigration fans like most?

Immigration fans show strongest brand affinity for Mitch McConnell (3.37×), United States (1.56×), and Donald Trump (1.62×) over the country average.

04

Where do Immigration fans live in United States?

Immigration fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Immigration fans also like?

Beyond Immigration itself, the audience over-indexes on United States (1.56×), Donald Trump (1.62×), Bank of America (2.25×), and WhatsApp (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Immigration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Immigration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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