Immigration Audience in United States

Immigration logo

Immigration has an estimated audience of 8,711,518 people in United States. 48.6% are female, 51.4% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, United States, Bank of America, WhatsApp, Lawyer.

The average Immigration fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, United States, Bank of America, with strongest over-indexing on Fox News Channel (1.91× the country average). Demographically, the Immigration audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Immigration fans

Demographic split for Immigration audience in United States
MetricValue
Female48.6%
Male51.4%
Average age42.9
Estimated audience size8,711,518

Audience persona

The typical Immigration fan in United States is balanced, around 42.9 years old, with strong Sustainability tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Immigration in United States
RegionReachAffinity
California1,545,9151.61×
Texas1,062,5891.42×
Florida900,0071.53×
New York712,7381.46×
Georgia344,4481.28×
Illinois333,9471.15×
New Jersey294,4001.33×
Pennsylvania272,6160.93×
Virginia270,0141.27×
North Carolina267,1551.02×
Massachusetts229,3521.34×
Ohio217,9000.81×
Washington214,8791.23×
Arizona212,0921.19×
Maryland206,3581.38×
Michigan197,4360.87×
Indiana186,7321.17×
Tennessee154,8040.89×
Colorado142,7461.04×
Minnesota121,6910.97×
Nevada117,8841.4×
Connecticut116,2261.33×
South Carolina114,6990.88×
Missouri109,2150.78×
Oregon108,7361.09×
Alabama102,7440.84×
Wisconsin98,5650.75×
Kentucky90,8840.83×
Louisiana88,8230.79×
Oklahoma86,3300.89×
Utah76,8350.98×
Kansas63,5810.93×
Iowa60,9390.85×
Arkansas60,4440.84×
Mississippi50,6160.71×
Washington, District of Columbia44,3521.69×
New Mexico41,2340.94×
Nebraska40,4570.93×
Idaho33,3470.76×
Hawaii32,2820.86×
Rhode Island27,2620.98×
New Hampshire25,5500.74×
West Virginia24,6090.61×
Delaware22,8150.95×
Maine20,6000.66×
Alaska15,4500.83×
North Dakota13,4220.75×
Montana12,9330.54×
South Dakota12,6140.63×
Vermont10,4470.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Immigration audience
BrandAffinityCategory
Fox News Channel1.91×Movies & TV
United States1.56×Travel & Leisure
Bank of America2.25×Business & Career
WhatsApp3.11×Internet & Social Media
Lawyer2.5×Business & Career
Immigration to the United States6.91×Politics & Society
CNN1.74×Movies & TV
Law1.78×Business & Career
American Airlines1.92×Travel & Leisure
Wells Fargo1.9×Business & Career
United States Postal Service1.93×Business & Career
Breaking news1.69×Movies & TV
Powerball1.97×Games
Quinceañera (telenovela)3.79×Movies & TV
Yahoo!奇摩名人娛樂2.03×Internet & Social Media
Election2.57×Politics & Society
Politics1.58×Politics & Society
Guatemala3.08×Travel & Leisure
Benjamin Netanyahu3.72×Politics & Society
Gmail1.81×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Immigration audience
TraitClusterScore
SustainabilityBALANCE1.31
SpiritualityBALANCE1.24
PatriotismCONSERVATISM1.22
IndividualismJOY1.18
TravellingTHRILL1.18
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Immigration
CountryShare
United States19.1%
China5.3%
Japan3.7%

See Immigration audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Immigration have in United States?

Immigration has an estimated audience of 8,711,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Immigration fans?

48.6% of Immigration fans are female, 51.4% are male, with an average age of 42.9 years.

Which brands do Immigration fans like most?

Immigration fans show strongest brand affinity for Fox News Channel (1.91×), United States (1.56×), and Bank of America (2.25×) over the country average.

Where do Immigration fans live in United States?

Immigration fans in United States are most concentrated in California (reach 1,545,915), Texas (reach 1,062,589), and Florida (reach 900,007). These three regions account for the largest share of the active audience.

What other brands do Immigration fans also like?

Beyond Immigration itself, the audience over-indexes on United States (1.56×), Bank of America (2.25×), WhatsApp (3.11×), and Lawyer (2.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Immigration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.