Immigration to the United States Audience in United States

Immigration to the United States logo

Immigration to the United States has an estimated audience of 5,372,859 people in United States. 44.4% are female, 55.6% are male, average age 44.1. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Nationality, Governor of Michigan, Wok, Hibachi.

The average Immigration to the United States fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Nationality, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Immigration to the United States audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Immigration to the United States fans

Demographic split for Immigration to the United States audience in United States
MetricValue
Female44.4%
Male55.6%
Average age44.1
Estimated audience size5,372,859

Audience persona

The typical Immigration to the United States fan in United States is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Immigration to the United States in United States
RegionReachAffinity
California704,6261.19×
New York418,5021.39×
Texas390,0820.84×
Florida319,3410.88×
Illinois189,4671.06×
Pennsylvania146,9120.81×
Massachusetts146,2731.38×
Georgia143,6050.87×
New Jersey130,4770.95×
Virginia123,4380.94×
Washington123,2481.14×
North Carolina116,5290.72×
Ohio107,2640.65×
Michigan99,7790.71×
Maryland92,5121×
Indiana75,9520.77×
Arizona75,4560.69×
Tennessee70,6640.66×
Minnesota66,8940.87×
Iowa66,6791.51×
Colorado62,9510.74×
Oregon60,0590.98×
Missouri58,8460.68×
Wisconsin48,7530.6×
Connecticut46,3590.86×
South Carolina42,8740.53×
Utah40,3380.84×
Alabama39,1470.52×
Nevada37,8170.73×
Louisiana37,6290.54×
Oklahoma34,6060.58×
Kentucky34,0570.51×
Kansas32,2710.76×
Arkansas30,9630.7×
Mississippi29,8740.67×
West Virginia24,6620.99×
Alaska24,6112.14×
Hawaii23,5691.02×
Idaho22,7740.85×
Nebraska21,5570.8×
Montana21,4541.44×
South Dakota21,1761.71×
Washington, District of Columbia21,1461.31×
North Dakota20,6191.87×
New Hampshire20,3210.96×
Wyoming19,9502.51×
New Mexico19,7940.73×
Rhode Island19,6221.15×
Maine19,6101.02×
Vermont19,2992.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Immigration to the United States audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nationality5.18×Politics & Society
Governor of Michigan12.35×Politics & Society
Wok10.23×Food & Beverages
Hibachi11.86×Food & Beverages
Google Home9.43×Technology & Electronics
Progressive rock2.99×Music & Radio
headspace13.05×Health
Cherish (group)13.55×Music & Radio
Grace Slick10.57×Music & Radio
Goop6.35×Internet & Social Media
Urban Outfitters2.11×Shopping
Goma19.9×Travel & Leisure
Ira Glass19.43×Music & Radio
Hipster9.79×Politics & Society
Vocal harmony4.51×Music & Radio
Kendra Scott2.87×Fashion & Accessoires
Cryptic crossword14.94×Technology & Electronics
Grinch3.84×Movies & TV
El Paso County, Colorado12.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Immigration to the United States audience
TraitClusterScore
PatriotismCONSERVATISM2.27
SpiritualityBALANCE1.58
Need for SecurityCONSERVATISM1.46
Risk AppetiteTHRILL1.32
IndividualismJOY1.3
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Immigration to the United States
CountryShare
United States45.6%
United Arab Emirates4.0%
India3.4%

See Immigration to the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Immigration to the United States have in United States?

Immigration to the United States has an estimated audience of 5,372,859 people in United States, concentrated in California and New York.

What is the gender split and age of Immigration to the United States fans?

44.4% of Immigration to the United States fans are female, 55.6% are male, with an average age of 44.1 years.

Which brands do Immigration to the United States fans like most?

Immigration to the United States fans show strongest brand affinity for Keene, New Hampshire (675×), Nationality (5.18×), and Governor of Michigan (12.35×) over the country average.

Where do Immigration to the United States fans live in United States?

Immigration to the United States fans in United States are most concentrated in California (reach 704,626), New York (reach 418,502), and Texas (reach 390,082). These three regions account for the largest share of the active audience.

What other brands do Immigration to the United States fans also like?

Beyond Immigration to the United States itself, the audience over-indexes on Nationality (5.18×), Governor of Michigan (12.35×), Wok (10.23×), and Hibachi (11.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Immigration to the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.