Rascasse Audience Intelligence

Immigration Audience in Germany

A data profile of the people who buy, follow and care about Immigration in Germany — modelled from more than twelve digital signal sources. Immigration has an estimated audience of 820,468 people in Germany.

#3542among Topic in Germany#352in Politics & Society

The average Immigration fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wikipedia, Institute of technology, Bürgergeld, with strongest over-indexing on Wikipedia (2.71× the country average).

Demographically, the Immigration audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Immigration fan in Germany is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Immigration profile in Germany.

Audience size
820K
in Germany
Gender
41.4%♀
58.6% male
Age
39.5
average years
Country rank
#7720
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Immigration fans

41.4% are female, 58.6% are male, average age 39.5.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Immigration audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age39.5
Estimated audience size820,468
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Immigration audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Immigration audience comes from Germany.

Worldwide audience distribution share by country for Immigration
CountryShare
United States19.1%
China5.3%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Immigration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Immigration fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.29×
02Berlin~50K1.29×
03Bremen~8K1.15×
04Hamburg~20K1.10×
05Rheinland-Pfalz~40K1.02×
06Brandenburg~30K1.00×
07Baden-Württemberg~100K0.99×
08Nordrhein-Westfalen~200K0.96×
09Schleswig-Holstein~30K0.96×
10Niedersachsen~80K0.95×
11Bayern~100K0.93×
12Sachsen~40K0.93×
13Thüringen~20K0.92×
14Mecklenburg-Vorpommern~10K0.90×
15Saarland~9K0.88×
16Sachsen-Anhalt~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Immigration, Germany
0.84×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Immigration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Immigration audience
#·InterestCategoryAffinity×
01Community collegeBusiness & Career7.91×
02International educationBusiness & Career7.77×
03International schoolBusiness & Career7.59×
04Study abroadBusiness & Career7.37×
05Institute of technologyBusiness & Career5.75×
06International studentBusiness & Career5.61×
07BürgergeldPolitics & Society4.72×
08Creative CommonsTechnology & Electronics3.69×
09Junge FreiheitNews3.28×
10High schoolBusiness & Career3.24×
11Local newsNews2.88×
12WikipediaInternet & Social Media2.71×
13Online newspaperNews2.40×
14GmailInternet & Social Media2.17×
15TagesschauMovies & TV1.96×
16CareerBusiness & Career1.94×
17BauhausShopping1.66×
18TechnologyTechnology & Electronics1.56×
19MusicBusiness & Career1.55×
20Current eventsArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Immigration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Immigration audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.34×
Career OrientationPOWER2.13×
Risk AppetiteTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Immigration audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
DIY MentalityTHRILL0.83×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Immigration have in Germany?

Immigration has an estimated audience of 820,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Immigration fans?

41.4% of Immigration fans are female, 58.6% are male, with an average age of 39.5 years.

03

Which brands do Immigration fans like most?

Immigration fans show strongest brand affinity for Wikipedia (2.71×), Institute of technology (5.75×), and Bürgergeld (4.72×) over the country average.

04

Where do Immigration fans live in Germany?

Immigration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Immigration fans also like?

Beyond Immigration itself, the audience over-indexes on Institute of technology (5.75×), Bürgergeld (4.72×), Tagesschau (1.96×), and Music (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Immigration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Immigration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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