Immigration Audience in Germany
Immigration has an estimated audience of 820,468 people in Germany. 41.4% are female, 58.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wikipedia, Institute of technology, Tagesschau, Music, International education.
The average Immigration fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wikipedia, Institute of technology, Tagesschau, with strongest over-indexing on Wikipedia (2.71× the country average). Demographically, the Immigration audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Immigration fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 39.5 |
| Estimated audience size | 820,468 |
Audience persona
The typical Immigration fan in Germany is more male, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,109 | 0.89× |
| Bayern | 124,375 | 0.94× |
| Baden-Württemberg | 114,307 | 1.02× |
| Hessen | 84,862 | 1.36× |
| Niedersachsen | 77,738 | 0.98× |
| Berlin | 47,671 | 1.3× |
| Rheinland-Pfalz | 43,130 | 1.05× |
| Sachsen | 37,118 | 0.92× |
| Schleswig-Holstein | 28,806 | 0.98× |
| Brandenburg | 24,475 | 0.96× |
| Hamburg | 20,789 | 1.12× |
| Thüringen | 18,212 | 0.87× |
| Sachsen-Anhalt | 16,343 | 0.77× |
| Mecklenburg-Vorpommern | 13,506 | 0.86× |
| Saarland | 8,367 | 0.83× |
| Bremen | 8,047 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 2.71× | Internet & Social Media |
| Institute of technology | 5.75× | Business & Career |
| Tagesschau | 1.96× | Movies & TV |
| Music | 1.55× | Business & Career |
| International education | 7.77× | Business & Career |
| Spiegel Online | 1.86× | News |
| Local news | 2.88× | News |
| International student | 5.61× | Business & Career |
| Study abroad | 7.37× | Business & Career |
| Online newspaper | 2.4× | News |
| Gmail | 2.17× | Internet & Social Media |
| High school | 3.24× | Business & Career |
| Creative Commons | 3.69× | Technology & Electronics |
| Natural World | 1.82× | Fashion & Accessoires |
| International school | 7.59× | Business & Career |
| Community college | 7.91× | Business & Career |
| Current events | 1.5× | Arts & Culture |
| Career | 1.94× | Business & Career |
| Technology | 1.56× | Technology & Electronics |
| Bauhaus | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Urban Lifestyle | OPEN | 1.27 |
| Patriotism | CONSERVATISM | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Community Orientation | OPEN | 1.19 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| China | 5.3% |
| Japan | 3.7% |
See Immigration audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Immigration have in Germany?
Immigration has an estimated audience of 820,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Immigration fans?
41.4% of Immigration fans are female, 58.6% are male, with an average age of 39.5 years.
Which brands do Immigration fans like most?
Immigration fans show strongest brand affinity for Wikipedia (2.71×), Institute of technology (5.75×), and Tagesschau (1.96×) over the country average.
Where do Immigration fans live in Germany?
Immigration fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,109), Bayern (reach 124,375), and Baden-Württemberg (reach 114,307). These three regions account for the largest share of the active audience.
What other brands do Immigration fans also like?
Beyond Immigration itself, the audience over-indexes on Institute of technology (5.75×), Tagesschau (1.96×), Music (1.55×), and International education (7.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Immigration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.