Rascasse Audience Intelligence

Bürgergeld Audience in Germany

A data profile of the people who buy, follow and care about Bürgergeld in Germany — modelled from more than twelve digital signal sources. Bürgergeld has an estimated audience of 4,602,998 people in Germany.

#749among Topic in Germany#33in Politics & Society

The average Bürgergeld fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bedroom furniture, Tagesschau, Family, with strongest over-indexing on Bedroom furniture (4.47× the country average).

Demographically, the Bürgergeld audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bürgergeld fan in Germany is balanced, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Bedroom furniture.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bürgergeld profile in Germany.

Audience size
4.6M
in Germany
Gender
50.6%♀
49.4% male
Age
39.2
average years
Country rank
#1202
Topic in Germany
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bürgergeld fans

50.6% are female, 49.4% are male, average age 39.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Bürgergeld audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age39.2
Estimated audience size4,602,998
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Bürgergeld audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Bürgergeld audience comes from Germany.

Worldwide audience distribution share by country for Bürgergeld
CountryShare
Germany97.4%
Austria0.3%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bürgergeld audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bürgergeld fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.39×
02Sachsen~300K1.31×
03Bremen~50K1.18×
04Brandenburg~200K1.13×
05Berlin~200K1.12×
06Nordrhein-Westfalen~1M1.10×
07Niedersachsen~500K1.05×
08Hamburg~100K1.05×
09Thüringen~100K1.00×
10Schleswig-Holstein~200K0.99×
11Rheinland-Pfalz~200K0.93×
12Hessen~300K0.90×
13Saarland~50K0.85×
14Baden-Württemberg~500K0.76×
15Bayern~600K0.72×
16Mecklenburg-Vorpommern~60K0.62×
Fig. 06

Affinity by region

Affinity by region — Bürgergeld, Germany
0.62×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bürgergeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bürgergeld audience
#·InterestCategoryAffinity×
01Christina ApplegateMovies & TV6.21×
02LebanonTravel & Leisure5.82×
03QatarTravel & Leisure4.91×
04BeirutTravel & Leisure4.82×
05Bedroom furnitureHome & Garden4.47×
06PillowHome & Garden3.08×
07Junge FreiheitNews3.02×
08TelegramInternet & Social Media2.49×
09Google NewsNews2.42×
10Markus LanzMovies & TV2.36×
11VacationsTravel & Leisure2.24×
12NatureHome & Garden1.95×
13German languagePolitics & Society1.87×
14EmailTechnology & Electronics1.78×
15TagesschauMovies & TV1.77×
16FamilyKids & Family1.77×
17WhatsAppInternet & Social Media1.60×
18Netto Marken-DiscountShopping1.60×
19TK MaxxShopping1.54×
20CommerzbankBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bürgergeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bürgergeld audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.55×
Community OrientationOPEN1.47×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bürgergeld audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
DIY MentalityTHRILL0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bürgergeld have in Germany?

Bürgergeld has an estimated audience of 4,602,998 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bürgergeld fans?

50.6% of Bürgergeld fans are female, 49.4% are male, with an average age of 39.2 years.

03

Which brands do Bürgergeld fans like most?

Bürgergeld fans show strongest brand affinity for Bedroom furniture (4.47×), Tagesschau (1.77×), and Family (1.77×) over the country average.

04

Where do Bürgergeld fans live in Germany?

Bürgergeld fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Bürgergeld fans also like?

Beyond Bürgergeld itself, the audience over-indexes on Tagesschau (1.77×), Family (1.77×), Nature (1.95×), and Lebanon (5.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Bürgergeld audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bürgergeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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