Holden Audience in United States

Holden logo

Holden has an estimated audience of 940,903 people in United States. 33.9% are female, 66.1% are male, average age 39.8. Top regions: California, Michigan, Massachusetts. Top brand affinities: Pro-Ject, Product design, Israel, Hebe, UK garage.

The average Holden fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Michigan, Massachusetts. Top brand affinities include Pro-Ject, Product design, Israel, with strongest over-indexing on Pro-Ject (63.34× the country average). Demographically, the Holden audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Holden fans

Demographic split for Holden audience in United States
MetricValue
Female33.9%
Male66.1%
Average age39.8
Estimated audience size940,903

Audience persona

The typical Holden fan in United States is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Holden in United States
RegionReachAffinity
California88,6390.86×
Michigan61,6022.5×
Massachusetts61,3793.31×
Texas61,2530.76×
New York41,0900.78×
Florida40,2010.63×
Missouri36,9342.44×
Louisiana31,7912.62×
Arizona28,4331.48×
North Carolina24,9040.88×
Ohio24,3670.84×
Illinois24,0130.77×
Georgia21,9960.76×
Pennsylvania20,9680.66×
Washington17,3160.92×
Virginia15,8690.69×
New Jersey15,4630.65×
Indiana14,9400.87×
Tennessee14,8450.79×
Colorado14,3940.97×
Oregon11,5171.07×
Utah11,0491.31×
Maine10,9873.26×
Minnesota10,4890.78×
Wisconsin9,7640.69×
Maryland9,6900.6×
Alabama9,5100.72×
South Carolina9,4970.67×
Kentucky9,0740.77×
Oklahoma8,3540.8×
Kansas7,8571.06×
Connecticut7,7370.82×
Nevada7,2760.8×
Iowa5,7230.74×
Arkansas5,5260.71×
Mississippi4,8430.62×
New Hampshire4,4091.19×
West Virginia4,2530.97×
Idaho3,6020.76×
Nebraska3,3050.7×
New Mexico3,1930.68×
Rhode Island2,8690.96×
Hawaii2,4900.62×
Montana2,0120.77×
Washington, District of Columbia1,7850.63×
Alaska1,5650.78×
Delaware1,4520.56×
South Dakota1,4140.65×
Vermont1,3650.83×
North Dakota1,2780.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holden audience
BrandAffinityCategory
Pro-Ject63.34×Music & Radio
Product design6.83×Business & Career
Israel3.56×Travel & Leisure
Hebe9.79×Home & Garden
UK garage6.19×Music & Radio
Urban Outfitters2.05×Shopping
Alaska1.66×Travel & Leisure
Isometric exercise8.23×Sports
Minnesota1.55×Travel & Leisure
N1 road (South Africa)3.63×Travel & Leisure
Bridget Jones: The Edge of Reason16.77×Movies & TV
Hog Hunting2.69×Sports
Jaws3.73×Movies & TV
Jeep Grand Cherokee (WJ)4.19×Cars & Mobility
Jeep Wagoneer3.72×Cars & Mobility
Emilio Estefan9.5×Music & Radio
Emperor Entertainment Group7.24×Business & Career
Kansas1.53×Travel & Leisure
Home staging2.97×Home & Garden
Iowa Hawkeyes4.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holden audience
TraitClusterScore
Risk AppetiteTHRILL1.67
TraditionCONSERVATISM1.43
PatriotismCONSERVATISM1.37
Family OrientationCONSERVATISM1.31
Early Adopter MentalityPOWER1.25
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Holden
CountryShare
Australia35.0%
United States30.4%
Italy6.0%

See Holden audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Holden have in United States?

Holden has an estimated audience of 940,903 people in United States, concentrated in California and Michigan.

What is the gender split and age of Holden fans?

33.9% of Holden fans are female, 66.1% are male, with an average age of 39.8 years.

Which brands do Holden fans like most?

Holden fans show strongest brand affinity for Pro-Ject (63.34×), Product design (6.83×), and Israel (3.56×) over the country average.

Where do Holden fans live in United States?

Holden fans in United States are most concentrated in California (reach 88,639), Michigan (reach 61,602), and Massachusetts (reach 61,379). These three regions account for the largest share of the active audience.

What other brands do Holden fans also like?

Beyond Holden itself, the audience over-indexes on Product design (6.83×), Israel (3.56×), Hebe (9.79×), and UK garage (6.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.