Sleep Theory Audience in United States
Sleep Theory has an estimated audience of 370,676 people in United States. 48.0% are female, 52.0% are male, average age 40.5. Top brand affinities: Opel, Fox News Channel, Public administration, Google Drive, Las Vegas.
Top brand affinities include Opel, Fox News Channel, Public administration, with strongest over-indexing on Opel (42.66× the country average). Demographically, the Sleep Theory audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Sleep Theory fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.5 |
| Estimated audience size | 370,676 |
Audience persona
The typical Sleep Theory fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Opel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opel | 42.66× | Cars & Mobility |
| Fox News Channel | 1.66× | Movies & TV |
| Public administration | 5.84× | Business & Career |
| Google Drive | 2.24× | Technology & Electronics |
| Las Vegas | 2.32× | Travel & Leisure |
| World Bank | 12.31× | Politics & Society |
| FC Bayern Munich | 3.08× | Sports |
| Drudge Report | 3.22× | Sports |
| The UPS Store | 2× | Shopping |
| Dollar General | 1.66× | Shopping |
| Real Madrid C.F. | 1.91× | Sports |
| Livemusic | 2.05× | Music & Radio |
| Dollar Tree | 1.55× | Shopping |
| Sustainable energy | 2.59× | Home & Garden |
| Web server | 3.25× | Technology & Electronics |
| Dentistry | 1.88× | Business & Career |
| La Liga | 3.15× | Sports |
| Family Dollar | 2.05× | Fashion & Accessoires |
| Immigration | 3.36× | Politics & Society |
| Five Below | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Luxury Orientation | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.44 |
| Spirituality | BALANCE | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.2% |
| United Kingdom | 7.7% |
| Germany | 6.5% |
See Sleep Theory audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
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- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sleep Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.