Sleep Theory Audience in United States
Sleep Theory has an estimated audience of 370,676 people in United States. 48.0% are female, 52.0% are male, average age 40.5. Top brand affinities: Nationality, Urban Outfitters, MK, James Madison University, Buying and Selling Real Estate.
Top brand affinities include Nationality, Urban Outfitters, MK, with strongest over-indexing on Nationality (3.85× the country average). Demographically, the Sleep Theory audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Metal
Demographics of Sleep Theory fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 40.5 |
| Estimated audience size | 370,676 |
Audience persona
The typical Sleep Theory fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 3.85× | Politics & Society |
| Urban Outfitters | 1.68× | Shopping |
| MK | 1.99× | Music & Radio |
| James Madison University | 5.69× | Business & Career |
| Buying and Selling Real Estate | 3.18× | Home & Garden |
| Bully (2011 film) | 2.63× | Movies & TV |
| Spinal muscular atrophy | 3.34× | Health |
| Northrop Grumman | 2.13× | Business & Career |
| Solo climbing | 1.95× | Sports |
| 19 Kids and Counting | 1.54× | Movies & TV |
| Mackenzie Foy | 2.11× | Fashion & Accessoires |
| Layne Staley | 1.7× | Music & Radio |
| Enfamil | 1.75× | Kids & Family |
| Penn & Teller | 2.13× | Movies & TV |
| Stucco | 1.54× | Home & Garden |
| Leverage (TV series) | 1.6× | Movies & TV |
| Software widget | 3.6× | Technology & Electronics |
| Final Fantasy VII (Famicom) | 3.34× | Games |
| EShakti | 2.46× | Shopping |
| Isabela (province) | 3.15× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Luxury Orientation | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.48 |
| Career Orientation | POWER | 1.44 |
| Spirituality | BALANCE | 1.37 |
| Quality Awareness | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.2% |
| United Kingdom | 7.7% |
| Germany | 6.5% |
See Sleep Theory audiences in other countries
More Metal audiences in United States
- Avatar (14,119,971)
- Atlas (10,056,194)
- Schizophrenia (8,604,582)
- Traitors (8,152,084)
- Lizzy Borden (7,762,266)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sleep Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.