Need for Speed: Most Wanted (2012 video game) Audience in United States

Need for Speed: Most Wanted (2012 video game) has an estimated audience of 436,240 people in United States. 13.3% are female, 86.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Hugo Weaving, Paul Walker, Forza Horizon, Björk, Alice: Madness Returns.

The average Need for Speed: Most Wanted (2012 video game) fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hugo Weaving, Paul Walker, Forza Horizon, with strongest over-indexing on Hugo Weaving (289.57× the country average). Demographically, the Need for Speed: Most Wanted (2012 video game) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Need for Speed: Most Wanted (2012 video game) fans

Demographic split for Need for Speed: Most Wanted (2012 video game) audience in United States
MetricValue
Female13.3%
Male86.7%
Average age39.2
Estimated audience size436,240

Audience persona

The typical Need for Speed: Most Wanted (2012 video game) fan in United States is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hugo Weaving.

Top regions in United States

Top regions ranked by reach for Need for Speed: Most Wanted (2012 video game) in United States
RegionReachAffinity
California47,0050.98×
Texas45,0521.2×
Florida34,0111.15×
New York20,9840.86×
Georgia16,1101.2×
North Carolina14,2031.08×
Illinois14,1220.97×
Ohio13,7021.02×
Pennsylvania13,4300.91×
Virginia11,1801.05×
Michigan11,1350.98×
Tennessee9,9491.14×
New Jersey9,6050.87×
Arizona9,4771.06×
Washington9,0371.03×
Indiana8,8821.11×
Missouri8,2151.17×
Colorado7,3711.07×
Massachusetts6,9430.81×
Kentucky6,6931.22×
Maryland6,5120.87×
South Carolina6,5030.99×
Wisconsin6,2080.95×
Alabama6,1571.01×
Oklahoma6,0731.25×
Oregon5,6411.13×
Louisiana5,3760.96×
Minnesota5,1720.83×
Utah5,1031.31×
Arkansas4,5611.27×
Nevada4,3891.04×
Connecticut4,2010.96×
Kansas3,9491.15×
Iowa3,6081×
Mississippi3,6071×
Idaho2,5791.18×
New Mexico2,4301.11×
Nebraska2,4231.11×
West Virginia2,1871.08×
New Hampshire1,4860.86×
Maine1,3460.86×
Hawaii1,1660.62×
Rhode Island1,1010.79×
South Dakota1,0291.02×
Montana1,0100.83×
North Dakota9501.06×
Delaware9240.77×
Alaska8140.87×
Washington, District of Columbia7820.6×
Wyoming6200.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Need for Speed: Most Wanted (2012 video game) audience
BrandAffinityCategory
Hugo Weaving289.57×Movies & TV
Paul Walker31.57×Movies & TV
Forza Horizon35.22×Games
Björk31.46×Music & Radio
Alice: Madness Returns93.86×Games
Elijah Wood20×Movies & TV
Rockstar Games19.29×Games
Silent Hill (film)19.13×Movies & TV
Need for Speed20×Games
Smosh29.7×Movies & TV
Roblox7.05×Games
Extreme sport5.26×Sports
Nissan GT-R11.34×Cars & Mobility
World Chess Championship25.18×Sports
Superman2×Movies & TV
Collectible card game6.6×Games
Toyota Supra11.02×Cars & Mobility
GameStop4.19×Games
Mazda MX-518.41×Cars & Mobility
JBL10.48×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Need for Speed: Most Wanted (2012 video game) audience
TraitClusterScore
Risk AppetiteTHRILL2.34
Luxury OrientationPREMIUM2.08
Family OrientationCONSERVATISM1.51
LGBTQ+ IdentityOPEN1.5
PatriotismCONSERVATISM1.46
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Need for Speed: Most Wanted (2012 video game)
CountryShare
United States20.7%
Germany13.1%
South Africa8.4%

See Need for Speed: Most Wanted (2012 video game) audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Need for Speed: Most Wanted (2012 video game) have in United States?

Need for Speed: Most Wanted (2012 video game) has an estimated audience of 436,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Need for Speed: Most Wanted (2012 video game) fans?

13.3% of Need for Speed: Most Wanted (2012 video game) fans are female, 86.7% are male, with an average age of 39.2 years.

Which brands do Need for Speed: Most Wanted (2012 video game) fans like most?

Need for Speed: Most Wanted (2012 video game) fans show strongest brand affinity for Hugo Weaving (289.57×), Paul Walker (31.57×), and Forza Horizon (35.22×) over the country average.

Where do Need for Speed: Most Wanted (2012 video game) fans live in United States?

Need for Speed: Most Wanted (2012 video game) fans in United States are most concentrated in California (reach 47,005), Texas (reach 45,052), and Florida (reach 34,011). These three regions account for the largest share of the active audience.

What other brands do Need for Speed: Most Wanted (2012 video game) fans also like?

Beyond Need for Speed: Most Wanted (2012 video game) itself, the audience over-indexes on Paul Walker (31.57×), Forza Horizon (35.22×), Björk (31.46×), and Alice: Madness Returns (93.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed: Most Wanted (2012 video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.