Rascasse Audience Intelligence

Need for Speed: Most Wanted (2012 video game) Audience in United States

A data profile of the people who buy, follow and care about Need for Speed: Most Wanted (2012 video game) in United States — modelled from more than twelve digital signal sources. Need for Speed: Most Wanted (2012 video game) has an estimated audience of 437,034 people in United States.

#8among Racing in United States#554among Video / Board Game in United States#885in Games

The average Need for Speed: Most Wanted (2012 video game) fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hugo Weaving, Paul Walker, Alice: Madness Returns, with strongest over-indexing on Hugo Weaving (496.62× the country average).

Demographically, the Need for Speed: Most Wanted (2012 video game) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Need for Speed: Most Wanted (2012 video game) fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Hugo Weaving.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Need for Speed: Most Wanted (2012 video game) profile in United States.

Audience size
437K
in United States
Gender
13.3%♀
86.7% male
Age
39.2
average years
Country rank
#39599
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Need for Speed: Most Wanted (2012 video game) fans

13.3% are female, 86.7% are male, average age 39.2.

Fig. 02

Gender split

13.3%
Female
86.7%
Male
Demographic split for Need for Speed: Most Wanted (2012 video game) audience in United States
MetricValue
Female13.3%
Male86.7%
Average age39.2
Estimated audience size437,034
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Need for Speed: Most Wanted (2012 video game) audience in United States
Age bracketShare%
16-1915%
20-2925%
30-3922%
40-4918%
50+20%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Need for Speed: Most Wanted (2012 video game) audience comes from United States.

Worldwide audience distribution share by country for Need for Speed: Most Wanted (2012 video game)
CountryShare
United States20.6%
Germany12.5%
South Africa8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Need for Speed: Most Wanted (2012 video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Need for Speed: Most Wanted (2012 video game) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~6K1.27×
02Utah~5K1.22×
03Kentucky~7K1.19×
04Arkansas~4K1.19×
05Missouri~8K1.18×
06Kansas~4K1.17×
07Texas~40K1.15×
08Idaho~2K1.13×
09Tennessee~10K1.11×
10Alabama~7K1.09×
11Nebraska~2K1.09×
12West Virginia~2K1.09×
13Arizona~10K1.08×
14Indiana~9K1.08×
15Washington~9K1.07×
16Mississippi~4K1.07×
17Iowa~4K1.06×
18Florida~30K1.05×
19Oregon~5K1.05×
20Nevada~4K1.05×
21New Mexico~2K1.04×
22South Dakota~1K1.04×
23Colorado~7K1.03×
24Louisiana~6K1.03×
25North Dakota<1K1.03×
26North Carolina~10K1.02×
27South Carolina~7K1.01×
28Georgia~10K1.00×
29Alaska<1K0.99×
30Ohio~10K0.96×
31Virginia~10K0.96×
32Michigan~10K0.95×
33Wisconsin~6K0.95×
34California~50K0.94×
35Montana~1K0.94×
36Pennsylvania~10K0.93×
37New Hampshire~2K0.93×
38Connecticut~4K0.92×
39Maine~1K0.91×
40Delaware~1K0.91×
41Rhode Island~1K0.90×
42Vermont<1K0.90×
43Maryland~7K0.89×
44Illinois~10K0.88×
45New Jersey~10K0.87×
46Massachusetts~7K0.86×
47Minnesota~5K0.84×
48New York~20K0.83×
49Hawaii~2K0.80×
50Washington, District of Columbia<1K0.76×
Fig. 06

Affinity by region

Affinity by region — Need for Speed: Most Wanted (2012 video game), United States
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Need for Speed: Most Wanted (2012 video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Need for Speed: Most Wanted (2012 video game) audience
#·InterestCategoryAffinity×
01Hugo WeavingMovies & TV496.62×
02Alice: Madness ReturnsGames169.53×
03Paul WalkerMovies & TV39.38×
04Forza HorizonGames29.60×
05UnchartedGames26.91×
06Rockstar GamesGames26.78×
07Need for SpeedGames20.00×
08Sim racingGames20.00×
09Lamborghini HuracánCars & Mobility18.77×
10Elijah WoodMovies & TV18.43×
11Dustin HoffmanMovies & TV12.89×
12Sophia LorenMovies & TV12.04×
13National Auto Sport AssociationSports11.80×
14Resident EvilGames10.78×
15The Lord of the RingsMovies & TV8.04×
16My Hero AcademiaLiterature7.92×
17RobloxGames6.84×
18Urban DictionaryInternet & Social Media6.07×
19CrunchyrollGames5.30×
20GameStopGames4.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Need for Speed: Most Wanted (2012 video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Need for Speed: Most Wanted (2012 video game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Risk AppetiteTHRILL1.96×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Need for Speed: Most Wanted (2012 video game) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Design AffinityPREMIUM0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Need for Speed: Most Wanted (2012 video game) have in United States?

Need for Speed: Most Wanted (2012 video game) has an estimated audience of 437,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Need for Speed: Most Wanted (2012 video game) fans?

13.3% of Need for Speed: Most Wanted (2012 video game) fans are female, 86.7% are male, with an average age of 39.2 years.

03

Which brands do Need for Speed: Most Wanted (2012 video game) fans like most?

Need for Speed: Most Wanted (2012 video game) fans show strongest brand affinity for Hugo Weaving (496.62×), Paul Walker (39.38×), and Alice: Madness Returns (169.53×) over the country average.

04

Where do Need for Speed: Most Wanted (2012 video game) fans live in United States?

Need for Speed: Most Wanted (2012 video game) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Need for Speed: Most Wanted (2012 video game) fans also like?

Beyond Need for Speed: Most Wanted (2012 video game) itself, the audience over-indexes on Paul Walker (39.38×), Alice: Madness Returns (169.53×), Rockstar Games (26.78×), and Uncharted (26.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Need for Speed: Most Wanted (2012 video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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