Need for Speed: Most Wanted (2012 video game) Audience in United States
Need for Speed: Most Wanted (2012 video game) has an estimated audience of 436,240 people in United States. 13.3% are female, 86.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Hog Hunting, Passaic County, New Jersey, Nigerian Idol, ENA (Emergency Nurses Association), The Devil's Rejects.
The average Need for Speed: Most Wanted (2012 video game) fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hog Hunting, Passaic County, New Jersey, Nigerian Idol, with strongest over-indexing on Hog Hunting (31.57× the country average). Demographically, the Need for Speed: Most Wanted (2012 video game) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Racing
Demographics of Need for Speed: Most Wanted (2012 video game) fans
| Metric | Value |
|---|---|
| Female | 13.3% |
| Male | 86.7% |
| Average age | 39.2 |
| Estimated audience size | 436,240 |
Audience persona
The typical Need for Speed: Most Wanted (2012 video game) fan in United States is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Hog Hunting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 47,005 | 0.98× |
| Texas | 45,052 | 1.2× |
| Florida | 34,011 | 1.15× |
| New York | 20,984 | 0.86× |
| Georgia | 16,110 | 1.2× |
| North Carolina | 14,203 | 1.08× |
| Illinois | 14,122 | 0.97× |
| Ohio | 13,702 | 1.02× |
| Pennsylvania | 13,430 | 0.91× |
| Virginia | 11,180 | 1.05× |
| Michigan | 11,135 | 0.98× |
| Tennessee | 9,949 | 1.14× |
| New Jersey | 9,605 | 0.87× |
| Arizona | 9,477 | 1.06× |
| Washington | 9,037 | 1.03× |
| Indiana | 8,882 | 1.11× |
| Missouri | 8,215 | 1.17× |
| Colorado | 7,371 | 1.07× |
| Massachusetts | 6,943 | 0.81× |
| Kentucky | 6,693 | 1.22× |
| Maryland | 6,512 | 0.87× |
| South Carolina | 6,503 | 0.99× |
| Wisconsin | 6,208 | 0.95× |
| Alabama | 6,157 | 1.01× |
| Oklahoma | 6,073 | 1.25× |
| Oregon | 5,641 | 1.13× |
| Louisiana | 5,376 | 0.96× |
| Minnesota | 5,172 | 0.83× |
| Utah | 5,103 | 1.31× |
| Arkansas | 4,561 | 1.27× |
| Nevada | 4,389 | 1.04× |
| Connecticut | 4,201 | 0.96× |
| Kansas | 3,949 | 1.15× |
| Iowa | 3,608 | 1× |
| Mississippi | 3,607 | 1× |
| Idaho | 2,579 | 1.18× |
| New Mexico | 2,430 | 1.11× |
| Nebraska | 2,423 | 1.11× |
| West Virginia | 2,187 | 1.08× |
| New Hampshire | 1,486 | 0.86× |
| Maine | 1,346 | 0.86× |
| Hawaii | 1,166 | 0.62× |
| Rhode Island | 1,101 | 0.79× |
| South Dakota | 1,029 | 1.02× |
| Montana | 1,010 | 0.83× |
| North Dakota | 950 | 1.06× |
| Delaware | 924 | 0.77× |
| Alaska | 814 | 0.87× |
| Washington, District of Columbia | 782 | 0.6× |
| Wyoming | 620 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hog Hunting | 31.57× | Sports |
| Passaic County, New Jersey | 28.15× | Travel & Leisure |
| Nigerian Idol | 289.57× | Movies & TV |
| ENA (Emergency Nurses Association) | 20× | Health |
| The Devil's Rejects | 14.14× | Movies & TV |
| Dog breed | 1.53× | Pets & Animals |
| Wikia | 4.38× | Internet & Social Media |
| Combat sport | 2.03× | Sports |
| Urban Outfitters | 2.31× | Shopping |
| Joe Haden | 27.52× | Sports |
| Monogram | 4× | Home & Garden |
| Keith Stanfield | 6.4× | Movies & TV |
| Jerry Savelle | 31.68× | Literature |
| John Havlicek | 13.75× | Sports |
| Israel | 1.76× | Travel & Leisure |
| Pro-Ject | 3.32× | Music & Radio |
| Sugar glass | 25.18× | Food & Beverages |
| Home staging | 4.08× | Home & Garden |
| Elsword | 12.64× | Games |
| Throne of Glass | 5.68× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Luxury Orientation | PREMIUM | 2.08 |
| Family Orientation | CONSERVATISM | 1.51 |
| LGBTQ+ Identity | OPEN | 1.5 |
| Patriotism | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 13.1% |
| South Africa | 8.4% |
See Need for Speed: Most Wanted (2012 video game) audiences in other countries
- Need for Speed: Most Wanted (2012 video game) — Germany
- Need for Speed: Most Wanted (2012 video game) — United Kingdom
- Need for Speed: Most Wanted (2012 video game) — France
- Need for Speed: Most Wanted (2012 video game) — Italy
- Need for Speed: Most Wanted (2012 video game) — Spain
- Need for Speed: Most Wanted (2012 video game) — Brazil
- Need for Speed: Most Wanted (2012 video game) — Japan
- Need for Speed: Most Wanted (2012 video game) — South Korea
- Need for Speed: Most Wanted (2012 video game) — India
More Racing audiences in United States
- Mario Kart (3,009,254)
- Need for Speed (2,291,247)
- Sim racing (899,210)
- Project CARS (574,662)
- Real Racing 3 (520,540)
Frequently asked questions
How many fans does Need for Speed: Most Wanted (2012 video game) have in United States?
Need for Speed: Most Wanted (2012 video game) has an estimated audience of 436,240 people in United States, concentrated in California and Texas.
What is the gender split and age of Need for Speed: Most Wanted (2012 video game) fans?
13.3% of Need for Speed: Most Wanted (2012 video game) fans are female, 86.7% are male, with an average age of 39.2 years.
Which brands do Need for Speed: Most Wanted (2012 video game) fans like most?
Need for Speed: Most Wanted (2012 video game) fans show strongest brand affinity for Hog Hunting (31.57×), Passaic County, New Jersey (28.15×), and Nigerian Idol (289.57×) over the country average.
Where do Need for Speed: Most Wanted (2012 video game) fans live in United States?
Need for Speed: Most Wanted (2012 video game) fans in United States are most concentrated in California (reach 47,005), Texas (reach 45,052), and Florida (reach 34,011). These three regions account for the largest share of the active audience.
What other brands do Need for Speed: Most Wanted (2012 video game) fans also like?
Beyond Need for Speed: Most Wanted (2012 video game) itself, the audience over-indexes on Passaic County, New Jersey (28.15×), Nigerian Idol (289.57×), ENA (Emergency Nurses Association) (20×), and The Devil's Rejects (14.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Need for Speed: Most Wanted (2012 video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.