Need for Speed: Most Wanted (2012 video game) Audience in Germany
Need for Speed: Most Wanted (2012 video game) has an estimated audience of 275,798 people in Germany. 17.1% are female, 82.9% are male, average age 42.3. Top brand affinities: Nebelung, Dog breed, Jeremy Meeks, Progressive rock, Magazine (band).
Top brand affinities include Nebelung, Dog breed, Jeremy Meeks, with strongest over-indexing on Nebelung (20× the country average). Demographically, the Need for Speed: Most Wanted (2012 video game) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Category: Games · Type: Video / Board Game · Subtype: Racing
Demographics of Need for Speed: Most Wanted (2012 video game) fans
| Metric | Value |
|---|---|
| Female | 17.1% |
| Male | 82.9% |
| Average age | 42.3 |
| Estimated audience size | 275,798 |
Audience persona
The typical Need for Speed: Most Wanted (2012 video game) fan in Germany is more male, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Nebelung.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebelung | 20× | Pets & Animals |
| Dog breed | 1.55× | Pets & Animals |
| Jeremy Meeks | 15.18× | Fashion & Accessoires |
| Progressive rock | 2.39× | Music & Radio |
| Magazine (band) | 7.47× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Hope For Paws | 20× | Pets & Animals |
| Mülheim | 3.39× | Travel & Leisure |
| Handmade Gifts | 1.75× | Kids & Family |
| KLIX (AM) | 2.04× | Music & Radio |
| Personalised Gifts | 1.51× | Home & Garden |
| Coachella, California | 10.28× | Travel & Leisure |
| Pumuckl | 4.47× | Movies & TV |
| Hoorn | 5.6× | Travel & Leisure |
| Grappling | 1.61× | Sports |
| Academy Award for Best Original Score | 6.36× | Movies & TV |
| Buddy – The Buddy Holly Story | 3.2× | Music & Radio |
| Mido (footballer) | 4.11× | Sports |
| Hypertext | 1.8× | Technology & Electronics |
| Groningen | 3.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.31 |
| Early Adopter Mentality | POWER | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
| Risk Appetite | THRILL | 1.21 |
| Social Media Usage | JOY | 1.13 |
| Urban Lifestyle | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 13.1% |
| South Africa | 8.4% |
See Need for Speed: Most Wanted (2012 video game) audiences in other countries
- Need for Speed: Most Wanted (2012 video game) — United States
- Need for Speed: Most Wanted (2012 video game) — United Kingdom
- Need for Speed: Most Wanted (2012 video game) — France
- Need for Speed: Most Wanted (2012 video game) — Italy
- Need for Speed: Most Wanted (2012 video game) — Spain
- Need for Speed: Most Wanted (2012 video game) — Brazil
- Need for Speed: Most Wanted (2012 video game) — Japan
- Need for Speed: Most Wanted (2012 video game) — South Korea
- Need for Speed: Most Wanted (2012 video game) — India
More Racing audiences in Germany
- Mario Kart (649,257)
- Need for Speed (520,790)
- Sim racing (293,340)
- Project CARS (183,309)
- Gran Turismo (video game) (166,368)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Need for Speed: Most Wanted (2012 video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.