Rascasse Audience Intelligence

Need for Speed: Most Wanted (2012 video game) Audience in Germany

Name: Need for Speed: Most Wanted (2012 video game) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Need for Speed: Most Wanted (2012 video game) in Germany — modelled from more than twelve digital signal sources. Need for Speed: Most Wanted (2012 video game) has an estimated audience of 264,580 people in Germany.

#4among Racing in Germany #215among Video / Board Game in Germany #436in Games

The average Need for Speed: Most Wanted (2012 video game) fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include otoMoto.pl, The Elder Scrolls, Fallout (series), with strongest over-indexing on otoMoto.pl (54.15× the country average).

Demographically, the Need for Speed: Most Wanted (2012 video game) audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Need for Speed: Most Wanted (2012 video game) fan in Germany is more male, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for otoMoto.pl.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Need for Speed: Most Wanted (2012 video game) profile in Germany.

Audience size

265K

in Germany

Gender

17.1%♀

82.9% male

Age

42.3

average years

Country rank

#18945

Video / Board Game in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Need for Speed: Most Wanted (2012 video game) fans

17.1% are female, 82.9% are male, average age 42.3.

Fig. 02

Gender split

17.1%

Female

82.9%

Male

Demographic split for Need for Speed: Most Wanted (2012 video game) audience in Germany
Metric	Value
Female	17.1%
Male	82.9%
Average age	42.3
Estimated audience size	264,580

Fig. 03

Age distribution

Age distribution of the Need for Speed: Most Wanted (2012 video game) audience in Germany
Age bracket	Share	%
16-19		9%
20-29		21%
30-39		23%
40-49		21%
50+		26%

Fig. 04

Worldwide distribution

12.5%

of the worldwide Need for Speed: Most Wanted (2012 video game) audience comes from Germany.

Worldwide audience distribution share by country for Need for Speed: Most Wanted (2012 video game)
Country	Share
United States	20.6%
Germany	12.5%
South Africa	8.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Need for Speed: Most Wanted (2012 video game) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Need for Speed: Most Wanted (2012 video game) fans by region: top regions in Germany
#	Region	Reach	×
01	Thüringen	~8K	1.17×
02	Sachsen	~20K	1.16×
03	Sachsen-Anhalt	~8K	1.12×
04	Niedersachsen	~30K	1.11×
05	Nordrhein-Westfalen	~60K	1.03×
06	Hessen	~20K	1.01×
07	Brandenburg	~9K	1.01×
08	Rheinland-Pfalz	~10K	1.00×
09	Mecklenburg-Vorpommern	~5K	0.98×
10	Saarland	~3K	0.97×
11	Bayern	~40K	0.95×
12	Baden-Württemberg	~40K	0.95×
13	Schleswig-Holstein	~9K	0.95×
14	Bremen	~2K	0.92×
15	Hamburg	~6K	0.89×
16	Berlin	~10K	0.83×

Affinity by region — Need for Speed: Most Wanted (2012 video game), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Need for Speed: Most Wanted (2012 video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Need for Speed: Most Wanted (2012 video game) audience
#	Interest	Category	×
01	otoMoto.pl	Cars & Mobility	54.15×
02	Public Enemy	Music & Radio	42.25×
03	Super Mario Galaxy	Games	27.44×
04	Activision	Games	20.00×
05	Dodge Durango	Cars & Mobility	19.52×
06	Dodge Charger (LX)	Cars & Mobility	18.43×
07	Fallout (series)	Games	15.83×
08	The Elder Scrolls	Games	15.65×
09	Dodge Charger	Cars & Mobility	15.01×
10	Dodge Challenger	Cars & Mobility	13.19×
11	Super Smash Bros.	Games	12.24×
12	Mario Kart	Games	10.88×
13	Christoph Waltz	Movies & TV	8.88×
14	Ratatouille (film)	Movies & TV	7.85×
15	The Legend of Zelda	Games	6.47×
16	Instant Gaming	Games	5.17×
17	Nature	Home & Garden	2.89×
18	Email	Technology & Electronics	2.88×
19	Family	Kids & Family	2.53×
20	Germany	Travel & Leisure	1.88×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Need for Speed: Most Wanted (2012 video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Need for Speed: Most Wanted (2012 video game) audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.48×
Early Adopter Mentality	POWER	1.38×
Patriotism	CONSERVATISM	1.31×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Need for Speed: Most Wanted (2012 video game) audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.66×
Creativity	OPEN	0.68×
Indulgence	JOY	0.68×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Need for Speed: Most Wanted (2012 video game) have in Germany?

Need for Speed: Most Wanted (2012 video game) has an estimated audience of 264,580 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Need for Speed: Most Wanted (2012 video game) fans?

17.1% of Need for Speed: Most Wanted (2012 video game) fans are female, 82.9% are male, with an average age of 42.3 years.

Which brands do Need for Speed: Most Wanted (2012 video game) fans like most?

Need for Speed: Most Wanted (2012 video game) fans show strongest brand affinity for otoMoto.pl (54.15×), The Elder Scrolls (15.65×), and Fallout (series) (15.83×) over the country average.

Where do Need for Speed: Most Wanted (2012 video game) fans live in Germany?

Need for Speed: Most Wanted (2012 video game) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Need for Speed: Most Wanted (2012 video game) fans also like?

Beyond Need for Speed: Most Wanted (2012 video game) itself, the audience over-indexes on The Elder Scrolls (15.65×), Fallout (series) (15.83×), Dodge Charger (LX) (18.43×), and Nature (2.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in Germany

Mario Kart (642,944)
Need for Speed (520,215)
Sim racing (293,832)
Project CARS (183,223)
Gran Turismo (video game) (166,825)

See Need for Speed: Most Wanted (2012 video game) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Need for Speed: Most Wanted (2012 video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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