Mario Kart Audience in Germany
Mario Kart has an estimated audience of 649,257 people in Germany. 31.5% are female, 68.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Super Mario Bros., Retro Gamer, The Elder Scrolls IV: Oblivion, Super Mario, Mario Kart 8 Deluxe.
The average Mario Kart fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Super Mario Bros., Retro Gamer, The Elder Scrolls IV: Oblivion, with strongest over-indexing on Super Mario Bros. (39.29× the country average). Demographically, the Mario Kart audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Racing
Demographics of Mario Kart fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 33.9 |
| Estimated audience size | 649,257 |
Audience persona
The typical Mario Kart fan in Germany is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Super Mario Bros..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,994 | 1.34× |
| Bayern | 117,856 | 1.13× |
| Baden-Württemberg | 99,097 | 1.12× |
| Niedersachsen | 76,244 | 1.21× |
| Hessen | 53,037 | 1.07× |
| Rheinland-Pfalz | 35,309 | 1.09× |
| Sachsen | 29,286 | 0.92× |
| Berlin | 27,912 | 0.96× |
| Schleswig-Holstein | 22,548 | 0.97× |
| Hamburg | 16,932 | 1.15× |
| Brandenburg | 15,763 | 0.78× |
| Thüringen | 12,778 | 0.77× |
| Sachsen-Anhalt | 12,745 | 0.76× |
| Mecklenburg-Vorpommern | 9,890 | 0.8× |
| Saarland | 7,435 | 0.93× |
| Bremen | 5,528 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Super Mario Bros. | 39.29× | Games |
| Retro Gamer | 36.44× | Games |
| The Elder Scrolls IV: Oblivion | 48.34× | Games |
| Super Mario | 27.69× | Games |
| Mario Kart 8 Deluxe | 35.72× | Games |
| Pokémon (video game series) | 13.85× | Games |
| The Legend of Zelda (video game) | 40.22× | Movies & TV |
| The Legend of Zelda: Ocarina of Time | 30.97× | Games |
| Link (The Legend of Zelda) | 40.87× | Games |
| The Legend of Zelda | 16.59× | Games |
| Mario Kart 8 | 36.83× | Games |
| Super Smash Bros. | 23.06× | Games |
| Kart racing game | 63.81× | Games |
| Street Fighter | 26.09× | Games |
| Genshin Impact | 12.68× | Games |
| The Legend of Zelda: Majora's Mask | 52.83× | Games |
| New Super Mario Bros. 2 | 96.09× | Games |
| TikTok | 2.95× | Internet & Social Media |
| Sonic the Hedgehog (series) | 35.71× | Games |
| Fighting game | 18.79× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.11 |
| Price Sensitivity | PREMIUM | 1.9 |
| Extroversion | THRILL | 1.45 |
| Social Media Usage | JOY | 1.36 |
| Sustainability | BALANCE | 1.05 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Japan | 9.2% |
| France | 6.3% |
See Mario Kart audiences in other countries
More Racing audiences in Germany
- Need for Speed (520,790)
- Sim racing (293,340)
- Need for Speed: Most Wanted (2012 video game) (275,799)
- Project CARS (183,309)
- Gran Turismo (video game) (166,368)
Frequently asked questions
How many fans does Mario Kart have in Germany?
Mario Kart has an estimated audience of 649,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mario Kart fans?
31.5% of Mario Kart fans are female, 68.5% are male, with an average age of 33.9 years.
Which brands do Mario Kart fans like most?
Mario Kart fans show strongest brand affinity for Super Mario Bros. (39.29×), Retro Gamer (36.44×), and The Elder Scrolls IV: Oblivion (48.34×) over the country average.
Where do Mario Kart fans live in Germany?
Mario Kart fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,994), Bayern (reach 117,856), and Baden-Württemberg (reach 99,097). These three regions account for the largest share of the active audience.
What other brands do Mario Kart fans also like?
Beyond Mario Kart itself, the audience over-indexes on Retro Gamer (36.44×), The Elder Scrolls IV: Oblivion (48.34×), Super Mario (27.69×), and Mario Kart 8 Deluxe (35.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mario Kart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.