Rascasse Audience Intelligence

Mario Kart Audience in Germany

A data profile of the people who buy, follow and care about Mario Kart in Germany — modelled from more than twelve digital signal sources. Mario Kart has an estimated audience of 642,944 people in Germany.

#1among Racing in Germany#80among Video / Board Game in Germany#221in Games

The average Mario Kart fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Super Mario Bros., Retro Gamer, Mario Kart 8 Deluxe, with strongest over-indexing on Super Mario Bros. (39.29× the country average).

Demographically, the Mario Kart audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mario Kart fan in Germany is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Super Mario Bros..

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart profile in Germany.

Audience size
643K
in Germany
Gender
31.5%♀
68.5% male
Age
33.9
average years
Country rank
#9526
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Kart fans

31.5% are female, 68.5% are male, average age 33.9.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Mario Kart audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age33.9
Estimated audience size642,944
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Mario Kart audience in Germany
Age bracketShare%
16-1926%
20-2927%
30-3927%
40-4913%
50+7%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Mario Kart audience comes from Germany.

Worldwide audience distribution share by country for Mario Kart
CountryShare
United States26.9%
Japan9.2%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mario Kart fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.29×
02Niedersachsen~70K1.17×
03Hamburg~20K1.13×
04Bayern~100K1.12×
05Baden-Württemberg~100K1.11×
06Rheinland-Pfalz~40K1.08×
07Hessen~50K1.04×
08Bremen~6K1.01×
09Schleswig-Holstein~20K0.98×
10Saarland~8K0.97×
11Sachsen~30K0.92×
12Berlin~30K0.92×
13Brandenburg~20K0.83×
14Sachsen-Anhalt~10K0.83×
15Mecklenburg-Vorpommern~10K0.83×
16Thüringen~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Mario Kart, Germany
0.82×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart audience
#·InterestCategoryAffinity×
01New Super Mario Bros. 2Games96.09×
02Kart racing gameGames63.81×
03The Legend of Zelda: Majora's MaskGames52.83×
04MetroidGames45.75×
05Link (The Legend of Zelda)Games40.87×
06The Legend of Zelda (video game)Movies & TV40.22×
07Super Mario Bros.Games39.29×
08Mario Kart 8Games36.83×
09Retro GamerGames36.44×
10Mario Kart 8 DeluxeGames35.72×
11Sonic the Hedgehog (series)Games35.71×
12The Legend of Zelda: Ocarina of TimeGames30.97×
13Super MarioGames27.69×
14Street FighterGames26.09×
15Super Smash Bros.Games23.06×
16Fighting gameGames18.79×
17The Legend of ZeldaGames16.59×
18Pokémon (video game series)Games13.85×
19Genshin ImpactGames12.68×
20TikTokInternet & Social Media2.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Kart audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.87×
Social Media UsageJOY1.31×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Kart audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Design AffinityPREMIUM0.68×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Kart have in Germany?

Mario Kart has an estimated audience of 642,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mario Kart fans?

31.5% of Mario Kart fans are female, 68.5% are male, with an average age of 33.9 years.

03

Which brands do Mario Kart fans like most?

Mario Kart fans show strongest brand affinity for Super Mario Bros. (39.29×), Retro Gamer (36.44×), and Mario Kart 8 Deluxe (35.72×) over the country average.

04

Where do Mario Kart fans live in Germany?

Mario Kart fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Kart fans also like?

Beyond Mario Kart itself, the audience over-indexes on Retro Gamer (36.44×), Mario Kart 8 Deluxe (35.72×), Super Mario (27.69×), and Pokémon (video game series) (13.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in Germany

See Mario Kart audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mario Kart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →