Rascasse Audience Intelligence

Mario Kart 8 Audience in Germany

A data profile of the people who buy, follow and care about Mario Kart 8 in Germany — modelled from more than twelve digital signal sources. Mario Kart 8 has an estimated audience of 328,811 people in Germany.

#179among Video / Board Game in Germany#369in Games

The average Mario Kart 8 fan in Germany is 27.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mario Kart 8 Deluxe, Scooby-Doo, Super Smash Bros., with strongest over-indexing on Mario Kart 8 Deluxe (39.46× the country average).

Demographically, the Mario Kart 8 audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mario Kart 8 fan in Germany is more male, around 27.3 years old, with strong Extroversion tendencies and a notable affinity for Mario Kart 8 Deluxe.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart 8 profile in Germany.

Audience size
329K
in Germany
Gender
34.5%♀
65.5% male
Age
27.3
average years
Country rank
#16238
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Kart 8 fans

34.5% are female, 65.5% are male, average age 27.3.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Mario Kart 8 audience in Germany
MetricValue
Female34.5%
Male65.5%
Average age27.3
Estimated audience size328,811
Fig. 03

Age distribution

Ø 27.3
average years
Age distribution of the Mario Kart 8 audience in Germany
Age bracketShare%
16-1954%
20-2922%
30-3915%
40-497%
50+3%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Mario Kart 8 audience comes from Germany.

Worldwide audience distribution share by country for Mario Kart 8
CountryShare
United States29.3%
France9.5%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart 8 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mario Kart 8 fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.13×
02Sachsen~20K1.12×
03Nordrhein-Westfalen~80K1.10×
04Schleswig-Holstein~10K1.04×
05Berlin~10K1.00×
06Sachsen-Anhalt~9K1.00×
07Mecklenburg-Vorpommern~6K0.99×
08Rheinland-Pfalz~20K0.98×
09Thüringen~8K0.98×
10Hamburg~7K0.98×
11Baden-Württemberg~40K0.97×
12Hessen~20K0.97×
13Brandenburg~10K0.97×
14Bremen~3K0.97×
15Saarland~4K0.95×
16Bayern~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Mario Kart 8, Germany
0.88×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart 8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart 8 audience
#·InterestCategoryAffinity×
01Mario Party 9Games50.06×
02Mario Kart 8 DeluxeGames39.46×
03Mario (franchise)Games29.82×
04Super Mario Bros. 3Games27.29×
05Super Smash Bros.Games24.25×
06WiiGames21.14×
07BoratMovies & TV19.92×
08Nintendo DSGames19.32×
09Mario KartGames16.70×
10Super Mario Bros.Games15.99×
11Grown Ups (film)Movies & TV15.76×
12Bruce AlmightyMovies & TV15.16×
13Super MarioGames13.07×
14IdiocracyMovies & TV13.03×
15Handheld game consoleGames12.86×
16Scooby-DooMovies & TV12.81×
17Nintendo eShopGames9.90×
18Nintendo SwitchGames7.11×
19RetrogamingGames6.41×
20BarbieMovies & TV3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart 8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Kart 8 audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Family OrientationCONSERVATISM1.31×
Price SensitivityPREMIUM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Kart 8 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
TravellingTHRILL0.82×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Kart 8 have in Germany?

Mario Kart 8 has an estimated audience of 328,811 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mario Kart 8 fans?

34.5% of Mario Kart 8 fans are female, 65.5% are male, with an average age of 27.3 years.

03

Which brands do Mario Kart 8 fans like most?

Mario Kart 8 fans show strongest brand affinity for Mario Kart 8 Deluxe (39.46×), Scooby-Doo (12.81×), and Super Smash Bros. (24.25×) over the country average.

04

Where do Mario Kart 8 fans live in Germany?

Mario Kart 8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Kart 8 fans also like?

Beyond Mario Kart 8 itself, the audience over-indexes on Scooby-Doo (12.81×), Super Smash Bros. (24.25×), Super Mario Bros. (15.99×), and Grown Ups (film) (15.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Mario Kart 8 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mario Kart 8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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