Mario Kart 8 Audience in Germany
Mario Kart 8 has an estimated audience of 330,052 people in Germany. 34.5% are female, 65.5% are male, average age 27.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mario Kart 8 Deluxe, Scooby-Doo, Super Smash Bros., Super Mario Bros., Mario Kart.
The average Mario Kart 8 fan in Germany is 27.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mario Kart 8 Deluxe, Scooby-Doo, Super Smash Bros., with strongest over-indexing on Mario Kart 8 Deluxe (39.46× the country average). Demographically, the Mario Kart 8 audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Mario Kart 8 fans
| Metric | Value |
|---|---|
| Female | 34.5% |
| Male | 65.5% |
| Average age | 27.3 |
| Estimated audience size | 330,052 |
Audience persona
The typical Mario Kart 8 fan in Germany is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mario Kart 8 Deluxe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,064 | 1.14× |
| Bayern | 47,459 | 0.89× |
| Baden-Württemberg | 43,891 | 0.97× |
| Niedersachsen | 36,781 | 1.15× |
| Hessen | 24,514 | 0.97× |
| Sachsen | 18,309 | 1.13× |
| Rheinland-Pfalz | 16,319 | 0.99× |
| Berlin | 15,549 | 1.05× |
| Schleswig-Holstein | 12,207 | 1.03× |
| Brandenburg | 10,008 | 0.98× |
| Sachsen-Anhalt | 8,396 | 0.98× |
| Thüringen | 7,806 | 0.93× |
| Hamburg | 7,331 | 0.98× |
| Mecklenburg-Vorpommern | 6,183 | 0.98× |
| Saarland | 3,545 | 0.87× |
| Bremen | 2,666 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mario Kart 8 Deluxe | 39.46× | Games |
| Scooby-Doo | 12.81× | Movies & TV |
| Super Smash Bros. | 24.25× | Games |
| Super Mario Bros. | 15.99× | Games |
| Mario Kart | 16.7× | Games |
| Borat | 19.92× | Movies & TV |
| Super Mario | 13.07× | Games |
| Wii | 21.14× | Games |
| Barbie | 3.44× | Movies & TV |
| Super Mario Bros. 3 | 27.29× | Games |
| Nintendo DS | 19.32× | Games |
| Handheld game console | 12.86× | Games |
| Nintendo Switch | 7.11× | Games |
| Mario (franchise) | 29.82× | Games |
| Nintendo eShop | 9.9× | Games |
| Retrogaming | 6.41× | Games |
| Idiocracy | 13.03× | Movies & TV |
| Mario Party 9 | 50.06× | Games |
| Mario Kart Wii | 32.2× | Games |
| Super Mario Kart | 33.76× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.08 |
| Social Media Usage | JOY | 1.37 |
| Luxury Orientation | PREMIUM | 1.23 |
| Travelling | THRILL | 1.13 |
| DIY Mentality | THRILL | 1.09 |
| Career Orientation | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| France | 9.5% |
| Brazil | 6.9% |
See Mario Kart 8 audiences in other countries
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- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Mario Kart 8 have in Germany?
Mario Kart 8 has an estimated audience of 330,052 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mario Kart 8 fans?
34.5% of Mario Kart 8 fans are female, 65.5% are male, with an average age of 27.3 years.
Which brands do Mario Kart 8 fans like most?
Mario Kart 8 fans show strongest brand affinity for Mario Kart 8 Deluxe (39.46×), Scooby-Doo (12.81×), and Super Smash Bros. (24.25×) over the country average.
Where do Mario Kart 8 fans live in Germany?
Mario Kart 8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,064), Bayern (reach 47,459), and Baden-Württemberg (reach 43,891). These three regions account for the largest share of the active audience.
What other brands do Mario Kart 8 fans also like?
Beyond Mario Kart 8 itself, the audience over-indexes on Scooby-Doo (12.81×), Super Smash Bros. (24.25×), Super Mario Bros. (15.99×), and Mario Kart (16.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mario Kart 8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.