Rascasse Audience Intelligence

Handheld game console Audience in Germany

A data profile of the people who buy, follow and care about Handheld game console in Germany — modelled from more than twelve digital signal sources. Handheld game console has an estimated audience of 724,705 people in Germany.

#3797among Topic in Germany#201in Games

The average Handheld game console fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nintendo Switch, Lieferando.de, Long track speed skating, with strongest over-indexing on Nintendo Switch (9.12× the country average).

Demographically, the Handheld game console audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Handheld game console fan in Germany is more male, around 30.5 years old, with strong Patriotism tendencies and a notable affinity for Nintendo Switch.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handheld game console profile in Germany.

Audience size
725K
in Germany
Gender
37.4%♀
62.6% male
Age
30.5
average years
Country rank
#8606
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Handheld game console fans

37.4% are female, 62.6% are male, average age 30.5.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Handheld game console audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age30.5
Estimated audience size724,705
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Handheld game console audience in Germany
Age bracketShare%
16-1943%
20-2923%
30-3917%
40-4911%
50+7%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Handheld game console audience comes from Germany.

Worldwide audience distribution share by country for Handheld game console
CountryShare
United States28.5%
Japan8.5%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handheld game console audience in Germany is strongest.

Fig. 05

Top regions by affinity

Handheld game console fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.25×
02Mecklenburg-Vorpommern~20K1.13×
03Sachsen-Anhalt~20K1.09×
04Nordrhein-Westfalen~200K1.05×
05Niedersachsen~70K1.05×
06Hamburg~20K1.04×
07Berlin~30K1.02×
08Brandenburg~20K1.01×
09Saarland~9K1.01×
10Bremen~6K1.01×
11Thüringen~20K1.00×
12Rheinland-Pfalz~40K0.97×
13Hessen~50K0.90×
14Baden-Württemberg~90K0.89×
15Bayern~100K0.86×
16Schleswig-Holstein~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Handheld game console, Germany
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handheld game console audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handheld game console audience
#·InterestCategoryAffinity×
01Boost MobileTechnology & Electronics57.72×
02Long track speed skatingSports39.03×
03Internet caféInternet & Social Media23.23×
04BitdefenderTechnology & Electronics13.78×
05Mario Kart 8Games12.86×
06Nintendo SwitchGames9.12×
07Retro GamerGames7.53×
08Person of Interest (TV series)Movies & TV7.38×
09Casual gameGames6.34×
10NvidiaTechnology & Electronics5.88×
11Miniature wargamingGames5.85×
12CrunchyrollGames5.58×
13The Legend of ZeldaGames5.01×
14Instant GamingGames4.61×
15DFB-PokalSports3.48×
16PokémonGames3.18×
17Lieferando.deFood & Beverages2.81×
18TwitchGames2.22×
19SparkasseBusiness & Career2.11×
20RyanairTravel & Leisure1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handheld game console audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handheld game console audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Career OrientationPOWER1.27×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handheld game console audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
Healthy LifestyleBALANCE0.69×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Handheld game console have in Germany?

Handheld game console has an estimated audience of 724,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Handheld game console fans?

37.4% of Handheld game console fans are female, 62.6% are male, with an average age of 30.5 years.

03

Which brands do Handheld game console fans like most?

Handheld game console fans show strongest brand affinity for Nintendo Switch (9.12×), Lieferando.de (2.81×), and Long track speed skating (39.03×) over the country average.

04

Where do Handheld game console fans live in Germany?

Handheld game console fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Handheld game console fans also like?

Beyond Handheld game console itself, the audience over-indexes on Lieferando.de (2.81×), Long track speed skating (39.03×), Boost Mobile (57.72×), and Internet café (23.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Handheld game console audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Handheld game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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