Handheld game console Audience in Germany
Handheld game console has an estimated audience of 724,705 people in Germany. 37.4% are female, 62.6% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grinch, Progressive rock, Katie Piper, Saving, Stradivarius.
The average Handheld game console fan in Germany is 30.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grinch, Progressive rock, Katie Piper, with strongest over-indexing on Grinch (6.65× the country average). Demographically, the Handheld game console audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Handheld game console fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 30.5 |
| Estimated audience size | 724,705 |
Audience persona
The typical Handheld game console fan in Germany is more male, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Grinch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 167,587 | 1.06× |
| Bayern | 100,752 | 0.86× |
| Baden-Württemberg | 89,119 | 0.9× |
| Niedersachsen | 75,535 | 1.07× |
| Hessen | 48,649 | 0.88× |
| Sachsen | 48,051 | 1.35× |
| Rheinland-Pfalz | 35,244 | 0.97× |
| Berlin | 34,763 | 1.07× |
| Brandenburg | 23,326 | 1.04× |
| Sachsen-Anhalt | 20,517 | 1.09× |
| Hamburg | 17,651 | 1.08× |
| Thüringen | 17,557 | 0.95× |
| Mecklenburg-Vorpommern | 17,082 | 1.23× |
| Schleswig-Holstein | 13,897 | 0.53× |
| Saarland | 8,371 | 0.94× |
| Bremen | 5,946 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 6.65× | Movies & TV |
| Progressive rock | 3.95× | Music & Radio |
| Katie Piper | 19.18× | Movies & TV |
| Saving | 1.84× | Business & Career |
| Stradivarius | 1.7× | Shopping |
| Handmade Gifts | 2.03× | Kids & Family |
| Machine Gun Preacher | 14.75× | Movies & TV |
| Personalised Gifts | 1.71× | Home & Garden |
| Natural rubber | 1.87× | Cars & Mobility |
| KLIX (AM) | 1.94× | Music & Radio |
| Figure painting (hobby) | 2.79× | Arts & Culture |
| Stamp collecting | 3.43× | Home & Garden |
| Graham Greene (actor) | 2.6× | |
| Buddy – The Buddy Holly Story | 3× | Music & Radio |
| Building insulation | 2.41× | Home & Garden |
| Alaska | 1.93× | Travel & Leisure |
| Mido (footballer) | 3.15× | Sports |
| Noodle (Gorillaz) | 1.56× | Music & Radio |
| Noirmoutier-en-l'Île | 10.43× | Travel & Leisure |
| Keeper (password manager) | 2.11× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.21 |
| Patriotism | CONSERVATISM | 1.21 |
| Career Orientation | POWER | 1.2 |
| Social Media Usage | JOY | 1.18 |
| Early Adopter Mentality | POWER | 1.16 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Japan | 8.5% |
| Italy | 6.5% |
See Handheld game console audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Handheld game console have in Germany?
Handheld game console has an estimated audience of 724,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Handheld game console fans?
37.4% of Handheld game console fans are female, 62.6% are male, with an average age of 30.5 years.
Which brands do Handheld game console fans like most?
Handheld game console fans show strongest brand affinity for Grinch (6.65×), Progressive rock (3.95×), and Katie Piper (19.18×) over the country average.
Where do Handheld game console fans live in Germany?
Handheld game console fans in Germany are most concentrated in Nordrhein-Westfalen (reach 167,587), Bayern (reach 100,752), and Baden-Württemberg (reach 89,119). These three regions account for the largest share of the active audience.
What other brands do Handheld game console fans also like?
Beyond Handheld game console itself, the audience over-indexes on Progressive rock (3.95×), Katie Piper (19.18×), Saving (1.84×), and Stradivarius (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handheld game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.