Handheld game console Audience in United States

Handheld game console logo

Handheld game console has an estimated audience of 4,161,138 people in United States. 32.2% are female, 67.8% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Progressive rock, Dog breed, Canis, Home staging, UK garage.

The average Handheld game console fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Progressive rock, Dog breed, Canis, with strongest over-indexing on Progressive rock (4.09× the country average). Demographically, the Handheld game console audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Handheld game console fans

Demographic split for Handheld game console audience in United States
MetricValue
Female32.2%
Male67.8%
Average age32.8
Estimated audience size4,161,138

Audience persona

The typical Handheld game console fan in United States is more male, around 32.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Handheld game console in United States
RegionReachAffinity
California396,1980.87×
Texas367,4271.03×
Florida245,5780.87×
New York199,8330.86×
Pennsylvania140,2031×
Ohio135,9581.06×
Georgia135,5181.06×
Illinois131,9070.95×
North Carolina129,0861.03×
Michigan110,4281.01×
Virginia98,2240.97×
Tennessee93,7261.12×
New Jersey87,3020.82×
Indiana83,1721.09×
Washington80,9090.97×
Missouri75,4341.12×
Arizona73,8820.87×
Louisiana69,3151.29×
Alabama66,9211.15×
South Carolina66,0721.06×
Kentucky64,5911.24×
Maryland62,8490.88×
Colorado62,7430.96×
Massachusetts62,4620.76×
Oklahoma60,1741.3×
Wisconsin54,8630.88×
Minnesota53,2460.89×
Oregon47,2600.99×
Arkansas43,5001.27×
Mississippi40,7511.19×
Nevada39,8930.99×
Connecticut37,3860.9×
West Virginia37,2321.92×
Utah36,0170.97×
Kansas35,9871.1×
Iowa34,0470.99×
Idaho21,4891.03×
New Mexico21,0251.01×
Nebraska19,7410.95×
Hawaii16,0700.9×
New Hampshire14,7910.9×
Montana13,8811.2×
Maine12,8990.87×
Rhode Island9,9450.75×
Delaware9,6640.84×
South Dakota9,5911×
North Dakota8,4490.99×
Alaska7,9620.89×
Washington, District of Columbia7,3200.59×
Wyoming5,9160.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Handheld game console audience
BrandAffinityCategory
Progressive rock4.09×Music & Radio
Dog breed1.75×Pets & Animals
Canis11.89×Pets & Animals
Home staging5.29×Home & Garden
UK garage4.92×Music & Radio
JDSU2.53×Business & Career
Nebraska Cornhuskers6.91×Sports
Atkins diet3.56×Health
Google Photos1.67×Technology & Electronics
Pro-Ject2.73×Music & Radio
Wikia2.23×Internet & Social Media
Nebraska Cornhuskers football2.22×Sports
Pot roast5.68×Food & Beverages
3D printing1.53×Technology & Electronics
Harmony Korine6.49×Movies & TV
Iowa Hawkeyes4.39×Sports
Winemaking2.47×Food & Beverages
Monogram2.07×Home & Garden
Kendra Scott1.51×Fashion & Accessoires
Hog Hunting1.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Handheld game console audience
TraitClusterScore
Early Adopter MentalityPOWER1.74
Risk AppetiteTHRILL1.34
LGBTQ+ IdentityOPEN1.23
Social Media UsageJOY1.21
IndividualismJOY1.09
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Handheld game console
CountryShare
United States28.5%
Japan8.5%
Italy6.5%

See Handheld game console audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Handheld game console have in United States?

Handheld game console has an estimated audience of 4,161,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Handheld game console fans?

32.2% of Handheld game console fans are female, 67.8% are male, with an average age of 32.8 years.

Which brands do Handheld game console fans like most?

Handheld game console fans show strongest brand affinity for Progressive rock (4.09×), Dog breed (1.75×), and Canis (11.89×) over the country average.

Where do Handheld game console fans live in United States?

Handheld game console fans in United States are most concentrated in California (reach 396,198), Texas (reach 367,427), and Florida (reach 245,578). These three regions account for the largest share of the active audience.

What other brands do Handheld game console fans also like?

Beyond Handheld game console itself, the audience over-indexes on Dog breed (1.75×), Canis (11.89×), Home staging (5.29×), and UK garage (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Handheld game console. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.