Rascasse Audience Intelligence

Game Boy Target Market in United States

A data profile of the people who buy, follow and care about Game Boy in United States — modelled from more than twelve digital signal sources. Game Boy has an estimated audience of 1,406,765 people in United States.

#9among Console in United States#1909among Brand in United States#396in Games

The average Game Boy fan in United States is 28.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Akira (manga), Godzilla, Avengers (band), with strongest over-indexing on Akira (manga) (40.62× the country average).

Demographically, the Game Boy audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Game Boy fan in United States is more male, around 28.1 years old, with strong Social Media Usage tendencies and a notable affinity for Akira (manga).

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game Boy profile in United States.

Audience size
1.4M
in United States
Gender
32.5%♀
67.5% male
Age
28.1
average years
Country rank
#18621
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Game Boy

32.5% are female, 67.5% are male, average age 28.1.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Game Boy audience in United States
MetricValue
Female32.5%
Male67.5%
Average age28.1
Estimated audience size1,406,765
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Game Boy audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Game Boy audience comes from United States.

Worldwide audience distribution share by country for Game Boy
CountryShare
United States23.4%
Brazil8.2%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game Boy audience in United States is strongest.

Fig. 05

Top regions by affinity

Game Boy customers by region in United States
#RegionReachAffinity×
01Oklahoma~20K1.27×
02Utah~20K1.23×
03Texas~100K1.22×
04New Mexico~8K1.19×
05Alaska~3K1.17×
06Arizona~30K1.13×
07Arkansas~10K1.13×
08Idaho~8K1.13×
09Kentucky~20K1.12×
10California~200K1.11×
11Kansas~10K1.11×
12West Virginia~7K1.11×
13Indiana~30K1.09×
14Missouri~20K1.07×
15Alabama~20K1.06×
16Oregon~20K1.06×
17Georgia~40K1.03×
18Nevada~10K1.03×
19Nebraska~7K1.03×
20North Dakota~3K1.02×
21Washington~30K1.01×
22Iowa~10K1.01×
23South Dakota~3K1.00×
24Ohio~40K0.99×
25Connecticut~10K0.99×
26Illinois~50K0.98×
27Maine~5K0.98×
28North Carolina~40K0.97×
29Michigan~40K0.97×
30Tennessee~30K0.97×
31Mississippi~10K0.97×
32Florida~90K0.96×
33Pennsylvania~50K0.96×
34Louisiana~20K0.96×
35Minnesota~20K0.95×
36New York~70K0.94×
37Colorado~20K0.93×
38New Jersey~30K0.92×
39New Hampshire~5K0.92×
40Wisconsin~20K0.91×
41Hawaii~5K0.91×
42Rhode Island~4K0.91×
43Massachusetts~20K0.90×
44South Carolina~20K0.89×
45Montana~3K0.89×
46Delaware~3K0.89×
47Virginia~30K0.86×
48Maryland~20K0.86×
49Vermont~2K0.85×
50Washington, District of Columbia~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Game Boy, United States
0.70×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game Boy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game Boy audience
#·InterestCategoryAffinity×
01Akira (manga)Movies & TV40.62×
02Sonic the Hedgehog (comics)Literature38.60×
03AtariGames27.42×
04Harmony KorineMovies & TV27.30×
05Avengers (band)Music & Radio26.81×
06Crash Bandicoot (video game)Games26.21×
07Dolph LundgrenMovies & TV20.52×
08WiiGames18.82×
09SegaGames18.12×
10Sonic the Hedgehog (series)Games16.52×
11Legends (comics)Literature16.25×
12Wreck-It RalphMovies & TV14.10×
13Stack OverflowTechnology & Electronics14.05×
14Handheld game consoleGames12.48×
15GodzillaMovies & TV11.57×
16Super Mario Bros.Games11.42×
17ZootopiaMovies & TV11.38×
18The Legend of ZeldaGames7.81×
19GitHubInternet & Social Media6.13×
20A Knight of the Seven KingdomsMovies & TV4.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game Boy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game Boy audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.15×
Early Adopter MentalityPOWER1.14×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game Boy audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.73×
Design AffinityPREMIUM0.74×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Game Boy's target market in United States?

Game Boy's target market in United States covers an estimated 1,406,765 people, concentrated in California and Texas.

02

What is the gender split and age of Game Boy customers?

32.5% of the Game Boy audience are female, 67.5% are male, with an average age of 28.1 years.

03

Which brands do Game Boy fans like most?

Game Boy fans show strongest brand affinity for Akira (manga) (40.62×), Godzilla (11.57×), and Avengers (band) (26.81×) over the country average.

04

Where do Game Boy fans live in United States?

Game Boy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Game Boy fans also like?

Beyond Game Boy itself, the audience over-indexes on Godzilla (11.57×), Avengers (band) (26.81×), Legends (comics) (16.25×), and Dolph Lundgren (20.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Game Boy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Game Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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