Game Boy Audience in United States

Game Boy logo

Game Boy has an estimated audience of 1,388,577 people in United States. 32.5% are female, 67.5% are male, average age 28.1. Top regions: California, Texas, Florida. Top brand affinities: Sonic the Hedgehog (comics), Akira (manga), Godzilla, Avengers (band), Dolph Lundgren.

The average Game Boy fan in United States is 28.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sonic the Hedgehog (comics), Akira (manga), Godzilla, with strongest over-indexing on Sonic the Hedgehog (comics) (38.6× the country average). Demographically, the Game Boy audience skews more male with an average age of 28.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Game Boy fans

Demographic split for Game Boy audience in United States
MetricValue
Female32.5%
Male67.5%
Average age28.1
Estimated audience size1,388,577

Audience persona

The typical Game Boy fan in United States is more male, around 28.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sonic the Hedgehog (comics).

Top regions in United States

Top regions ranked by reach for Game Boy in United States
RegionReachAffinity
California177,6151.16×
Texas153,3961.28×
Florida95,1721.01×
New York76,5260.99×
Illinois46,7661.01×
Georgia44,6281.04×
Pennsylvania44,4030.95×
Ohio41,6750.97×
North Carolina41,3200.99×
Michigan35,5040.98×
Arizona34,0841.2×
New Jersey32,2730.91×
Washington29,1451.05×
Virginia28,9410.86×
Tennessee28,3491.02×
Indiana28,3271.12×
Massachusetts25,2580.92×
Missouri25,1381.12×
Alabama22,0121.13×
Colorado21,2020.97×
Maryland20,4770.86×
Oklahoma19,9091.29×
Kentucky19,5311.12×
Minnesota18,5620.93×
Wisconsin18,5370.89×
South Carolina18,4170.88×
Oregon17,1251.08×
Louisiana16,8560.94×
Utah15,0081.21×
Nevada14,2071.06×
Connecticut13,8380.99×
Arkansas13,3421.17×
Kansas12,2271.12×
Iowa11,1130.97×
Mississippi10,4500.91×
New Mexico8,3211.19×
Idaho7,8961.13×
West Virginia7,0851.1×
Nebraska6,8370.98×
Hawaii5,1050.86×
Maine4,7590.96×
New Hampshire4,7430.87×
Rhode Island3,9480.89×
Alaska3,5961.21×
Delaware3,2090.84×
Montana3,0680.8×
South Dakota2,8970.9×
Washington, District of Columbia2,8440.68×
North Dakota2,5150.88×
Wyoming1,7910.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Game Boy audience
BrandAffinityCategory
Sonic the Hedgehog (comics)38.6×Literature
Akira (manga)40.62×Movies & TV
Godzilla11.57×Movies & TV
Avengers (band)26.81×Music & Radio
Dolph Lundgren20.52×Movies & TV
Zootopia11.38×Movies & TV
Super Mario Bros.11.42×Games
Legends (comics)16.25×Literature
Atari27.42×Games
Handheld game console12.48×Games
Stack Overflow14.05×Technology & Electronics
The Legend of Zelda7.81×Games
Sonic the Hedgehog (series)16.52×Games
Sega18.12×Games
Wii18.82×Games
Crash Bandicoot (video game)26.21×Games
Wreck-It Ralph14.1×Movies & TV
GitHub6.13×Internet & Social Media
Harmony Korine27.3×Movies & TV
Superman1.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Game Boy audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.76
Early Adopter MentalityPOWER1.89
Social Media UsageJOY1.42
ExtroversionTHRILL1.25
Urban LifestyleOPEN1.21
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Game Boy
CountryShare
United States23.2%
Brazil8.2%
France8.0%

See Game Boy audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Game Boy have in United States?

Game Boy has an estimated audience of 1,388,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Game Boy fans?

32.5% of Game Boy fans are female, 67.5% are male, with an average age of 28.1 years.

Which brands do Game Boy fans like most?

Game Boy fans show strongest brand affinity for Sonic the Hedgehog (comics) (38.6×), Akira (manga) (40.62×), and Godzilla (11.57×) over the country average.

Where do Game Boy fans live in United States?

Game Boy fans in United States are most concentrated in California (reach 177,615), Texas (reach 153,396), and Florida (reach 95,172). These three regions account for the largest share of the active audience.

What other brands do Game Boy fans also like?

Beyond Game Boy itself, the audience over-indexes on Akira (manga) (40.62×), Godzilla (11.57×), Avengers (band) (26.81×), and Dolph Lundgren (20.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Game Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.