Sega Audience in United States

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Sega has an estimated audience of 1,673,024 people in United States. 29.6% are female, 70.4% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Superman.

The average Sega fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sega audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game developer

Demographics of Sega fans

Demographic split for Sega audience in United States
MetricValue
Female29.6%
Male70.4%
Average age29.5
Estimated audience size1,673,024

Audience persona

The typical Sega fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sega in United States
RegionReachAffinity
California222,5821.21×
Texas182,3081.27×
Florida113,9161.01×
New York103,4481.11×
Illinois74,8941.34×
Ohio61,6471.2×
Pennsylvania55,9160.99×
North Carolina55,2251.1×
Georgia54,0921.05×
Virginia47,8441.17×
Michigan44,9431.03×
New Jersey40,8530.96×
Washington37,4141.11×
Tennessee33,5631×
Maryland33,4681.16×
Arizona32,0810.94×
Indiana30,7351.01×
Missouri29,3821.09×
Massachusetts28,8960.88×
South Carolina24,9670.99×
Wisconsin22,7600.9×
Oklahoma22,6631.22×
Alabama22,5560.97×
Kentucky22,3591.07×
Minnesota22,3430.93×
Colorado22,2490.84×
Louisiana21,5201×
Nevada21,2141.31×
Oregon20,6261.08×
Utah17,0961.14×
Connecticut15,5360.93×
Arkansas13,7491×
Kansas12,6670.96×
Mississippi12,4590.9×
Iowa12,0490.87×
Idaho8,0140.96×
New Mexico7,6530.91×
Nebraska7,5850.9×
West Virginia7,5000.96×
Montana6,5011.4×
Hawaii6,2140.86×
New Hampshire6,1790.94×
Maine4,6430.77×
Rhode Island4,3260.81×
Delaware4,1220.89×
Washington, District of Columbia4,1200.82×
North Dakota3,3590.98×
South Dakota3,2660.84×
Alaska2,9670.83×
Wyoming1,9280.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sega audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Superman3×Movies & TV
Roblox9.16×Games
Income tax13.19×Business & Career
Houston Astros9.03×Sports
Kia Sportage22.17×Cars & Mobility
Super Mario Bros.12.42×Games
Call of Duty7×Games
Sonic the Hedgehog (series)19.73×Games
Mobile game4×Games
Pokémon5.19×Games
Konami21.02×Games
Capcom29.19×Games
Action role-playing game7.14×Games
The Legend of Zelda8.48×Games
Square Enix18.97×Games
Los Angeles Dodgers5.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sega audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.35
Early Adopter MentalityPOWER2.13
Convenience OrientationPREMIUM1.58
Social Media UsageJOY1.3
ExtroversionTHRILL1.26
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Sega
CountryShare
United States19.8%
Japan15.3%
Italy6.5%

See Sega audiences in other countries

More Video game developer audiences in United States

Frequently asked questions

How many fans does Sega have in United States?

Sega has an estimated audience of 1,673,024 people in United States, concentrated in California and Texas.

What is the gender split and age of Sega fans?

29.6% of Sega fans are female, 70.4% are male, with an average age of 29.5 years.

Which brands do Sega fans like most?

Sega fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sega fans live in United States?

Sega fans in United States are most concentrated in California (reach 222,582), Texas (reach 182,308), and Florida (reach 113,916). These three regions account for the largest share of the active audience.

What other brands do Sega fans also like?

Beyond Sega itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Superman (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.