Sega Audience in United States
Sega has an estimated audience of 1,673,024 people in United States. 29.6% are female, 70.4% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Monogram, Dog breed, Nebraska Cornhuskers, Combat sport, Elsword.
The average Sega fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Monogram, Dog breed, Nebraska Cornhuskers, with strongest over-indexing on Monogram (6.29× the country average). Demographically, the Sega audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Sega fans
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 29.5 |
| Estimated audience size | 1,673,024 |
Audience persona
The typical Sega fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Monogram.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 222,582 | 1.21× |
| Texas | 182,308 | 1.27× |
| Florida | 113,916 | 1.01× |
| New York | 103,448 | 1.11× |
| Illinois | 74,894 | 1.34× |
| Ohio | 61,647 | 1.2× |
| Pennsylvania | 55,916 | 0.99× |
| North Carolina | 55,225 | 1.1× |
| Georgia | 54,092 | 1.05× |
| Virginia | 47,844 | 1.17× |
| Michigan | 44,943 | 1.03× |
| New Jersey | 40,853 | 0.96× |
| Washington | 37,414 | 1.11× |
| Tennessee | 33,563 | 1× |
| Maryland | 33,468 | 1.16× |
| Arizona | 32,081 | 0.94× |
| Indiana | 30,735 | 1.01× |
| Missouri | 29,382 | 1.09× |
| Massachusetts | 28,896 | 0.88× |
| South Carolina | 24,967 | 0.99× |
| Wisconsin | 22,760 | 0.9× |
| Oklahoma | 22,663 | 1.22× |
| Alabama | 22,556 | 0.97× |
| Kentucky | 22,359 | 1.07× |
| Minnesota | 22,343 | 0.93× |
| Colorado | 22,249 | 0.84× |
| Louisiana | 21,520 | 1× |
| Nevada | 21,214 | 1.31× |
| Oregon | 20,626 | 1.08× |
| Utah | 17,096 | 1.14× |
| Connecticut | 15,536 | 0.93× |
| Arkansas | 13,749 | 1× |
| Kansas | 12,667 | 0.96× |
| Mississippi | 12,459 | 0.9× |
| Iowa | 12,049 | 0.87× |
| Idaho | 8,014 | 0.96× |
| New Mexico | 7,653 | 0.91× |
| Nebraska | 7,585 | 0.9× |
| West Virginia | 7,500 | 0.96× |
| Montana | 6,501 | 1.4× |
| Hawaii | 6,214 | 0.86× |
| New Hampshire | 6,179 | 0.94× |
| Maine | 4,643 | 0.77× |
| Rhode Island | 4,326 | 0.81× |
| Delaware | 4,122 | 0.89× |
| Washington, District of Columbia | 4,120 | 0.82× |
| North Dakota | 3,359 | 0.98× |
| South Dakota | 3,266 | 0.84× |
| Alaska | 2,967 | 0.83× |
| Wyoming | 1,928 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monogram | 6.29× | Home & Garden |
| Dog breed | 1.93× | Pets & Animals |
| Nebraska Cornhuskers | 12.37× | Sports |
| Combat sport | 2.23× | Sports |
| Elsword | 22.17× | Games |
| Grinch | 5.09× | Movies & TV |
| Vocal harmony | 4.25× | Music & Radio |
| Wikia | 3.09× | Internet & Social Media |
| Personalised Gifts | 3.91× | Home & Garden |
| Bank account | 2.14× | Business & Career |
| Zach Ertz | 6.68× | Sports |
| Captain America (1990 film) | 3.63× | Movies & TV |
| Cullman County, Alabama | 11.11× | Travel & Leisure |
| Google Photos | 1.91× | Technology & Electronics |
| ENA (Emergency Nurses Association) | 9.35× | Health |
| Yeo Jin-goo | 19.73× | Movies & TV |
| Elie Tahari | 9.24× | Fashion & Accessoires |
| Stamp collecting | 3.44× | Home & Garden |
| Tiffany Haddish | 3.46× | Movies & TV |
| Regional styles of Mexican music | 1.88× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.35 |
| Early Adopter Mentality | POWER | 2.13 |
| Convenience Orientation | PREMIUM | 1.58 |
| Social Media Usage | JOY | 1.3 |
| Extroversion | THRILL | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 15.3% |
| Italy | 6.5% |
See Sega audiences in other countries
More Video game developer audiences in United States
- GameStop (28,989,335)
- Nintendo (16,314,367)
- Ubisoft (2,940,152)
- Rockstar Games (2,889,235)
- Electronic Arts (1,926,828)
Frequently asked questions
How many fans does Sega have in United States?
Sega has an estimated audience of 1,673,024 people in United States, concentrated in California and Texas.
What is the gender split and age of Sega fans?
29.6% of Sega fans are female, 70.4% are male, with an average age of 29.5 years.
Which brands do Sega fans like most?
Sega fans show strongest brand affinity for Monogram (6.29×), Dog breed (1.93×), and Nebraska Cornhuskers (12.37×) over the country average.
Where do Sega fans live in United States?
Sega fans in United States are most concentrated in California (reach 222,582), Texas (reach 182,308), and Florida (reach 113,916). These three regions account for the largest share of the active audience.
What other brands do Sega fans also like?
Beyond Sega itself, the audience over-indexes on Dog breed (1.93×), Nebraska Cornhuskers (12.37×), Combat sport (2.23×), and Elsword (22.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.