Rascasse Audience Intelligence

Sega Target Market in United States

A data profile of the people who buy, follow and care about Sega in United States — modelled from more than twelve digital signal sources. Sega has an estimated audience of 1,680,409 people in United States.

#7among Video game developer in United States#1688among Brand in United States#342in Games

The average Sega fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Roblox, Arcade game, Mobile game, with strongest over-indexing on Roblox (9.46× the country average).

Demographically, the Sega audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sega fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Roblox.

Category: Games · Type: Brand · Subtype: Video game developer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sega profile in United States.

Audience size
1.7M
in United States
Gender
29.6%♀
70.4% male
Age
29.5
average years
Country rank
#16299
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sega

29.6% are female, 70.4% are male, average age 29.5.

Fig. 02

Gender split

29.6%
Female
70.4%
Male
Demographic split for Sega audience in United States
MetricValue
Female29.6%
Male70.4%
Average age29.5
Estimated audience size1,680,409
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Sega audience in United States
Age bracketShare%
16-1945%
20-2924%
30-3917%
40-499%
50+5%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Sega audience comes from United States.

Worldwide audience distribution share by country for Sega
CountryShare
United States19.8%
Japan15.3%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sega audience in United States is strongest.

Fig. 05

Top regions by affinity

Sega customers by region in United States
#RegionReachAffinity×
01Montana~6K1.33×
02Nevada~20K1.24×
03Texas~200K1.23×
04Oklahoma~20K1.22×
05Illinois~70K1.20×
06California~200K1.16×
07Maryland~30K1.16×
08Ohio~60K1.14×
09Virginia~50K1.11×
10Kentucky~20K1.08×
11Missouri~30K1.07×
12North Carolina~50K1.06×
13Georgia~50K1.05×
14Alabama~20K1.05×
15New York~100K1.04×
16Washington~30K1.04×
17Utah~20K1.04×
18Louisiana~20K1.03×
19Oregon~20K1.03×
20Michigan~40K1.02×
21Arkansas~10K1.02×
22West Virginia~8K1.02×
23North Dakota~4K1.02×
24Tennessee~30K1.01×
25South Carolina~30K1.01×
26Indiana~30K1.00×
27Pennsylvania~60K0.99×
28Arizona~30K0.98×
29New Mexico~8K0.98×
30New Hampshire~6K0.98×
31Florida~100K0.97×
32Kansas~10K0.97×
33New Jersey~40K0.96×
34Connecticut~20K0.96×
35Mississippi~10K0.96×
36Delaware~4K0.96×
37South Dakota~4K0.96×
38Idaho~8K0.95×
39Nebraska~8K0.93×
40Alaska~3K0.93×
41Wisconsin~20K0.90×
42Iowa~10K0.90×
43Hawaii~6K0.89×
44Minnesota~20K0.88×
45Rhode Island~5K0.88×
46Massachusetts~30K0.87×
47Maine~5K0.85×
48Colorado~20K0.82×
49Washington, District of Columbia~4K0.80×
50Vermont~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Sega, United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sega audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sega audience
#·InterestCategoryAffinity×
01Game BoyGames18.12×
02Super Mario Bros.Games10.98×
03RobloxGames9.46×
04RetrogamingGames8.59×
05Arcade gameGames8.06×
06Final FantasyGames7.36×
07Massively multiplayer online gamesGames6.94×
08Action role-playing gameGames6.84×
09Collectible card gameGames5.85×
10Gaming computerTechnology & Electronics5.17×
11Vikings (TV series)Movies & TV5.02×
12Fox SportsMovies & TV4.86×
13Action-adventure gameGames4.77×
14SteamGames4.75×
15PokémonGames4.69×
16Mobile gameGames4.59×
17Anime and manga fandomLiterature4.51×
18NintendoGames4.51×
19TwitchGames3.24×
20SupermanMovies & TV2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sega audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sega audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.96×
Convenience OrientationPREMIUM1.67×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sega audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
CreativityOPEN0.69×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sega's target market in United States?

Sega's target market in United States covers an estimated 1,680,409 people, concentrated in California and Texas.

02

What is the gender split and age of Sega customers?

29.6% of the Sega audience are female, 70.4% are male, with an average age of 29.5 years.

03

Which brands do Sega fans like most?

Sega fans show strongest brand affinity for Roblox (9.46×), Arcade game (8.06×), and Mobile game (4.59×) over the country average.

04

Where do Sega fans live in United States?

Sega fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sega fans also like?

Beyond Sega itself, the audience over-indexes on Arcade game (8.06×), Mobile game (4.59×), Superman (2.72×), and Retrogaming (8.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sega audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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