Sega Audience in Germany
Sega has an estimated audience of 318,467 people in Germany. 30.3% are female, 69.7% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), Nebelung, Yeo Jin-goo, Dog breed, Progressive rock.
The average Sega fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), Nebelung, Yeo Jin-goo, with strongest over-indexing on Icon (magazine) (9.37× the country average). Demographically, the Sega audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game developer
Demographics of Sega fans
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 29.0 |
| Estimated audience size | 318,467 |
Audience persona
The typical Sega fan in Germany is more male, around 29.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,825 | 1.02× |
| Bayern | 55,128 | 1.08× |
| Baden-Württemberg | 39,487 | 0.91× |
| Niedersachsen | 29,604 | 0.96× |
| Hessen | 24,868 | 1.02× |
| Berlin | 17,190 | 1.21× |
| Rheinland-Pfalz | 16,794 | 1.05× |
| Sachsen | 15,725 | 1.01× |
| Schleswig-Holstein | 10,352 | 0.91× |
| Sachsen-Anhalt | 8,856 | 1.07× |
| Brandenburg | 8,843 | 0.9× |
| Thüringen | 8,341 | 1.03× |
| Hamburg | 7,333 | 1.02× |
| Mecklenburg-Vorpommern | 6,707 | 1.1× |
| Saarland | 3,395 | 0.87× |
| Bremen | 2,337 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 9.37× | Arts & Culture |
| Nebelung | 32.22× | Pets & Animals |
| Yeo Jin-goo | 38.46× | Movies & TV |
| Dog breed | 1.83× | Pets & Animals |
| Progressive rock | 2.61× | Music & Radio |
| James Kottak | 29.5× | Music & Radio |
| Gil Ofarim | 1.68× | Music & Radio |
| Jeremy Meeks | 10.72× | Fashion & Accessoires |
| Handmade Gifts | 2.31× | Kids & Family |
| Urban Outfitters | 1.7× | Shopping |
| Grinch | 2.57× | Movies & TV |
| Machine Gun Preacher | 15.07× | Movies & TV |
| Personalised Gifts | 1.6× | Home & Garden |
| Hope For Paws | 15.01× | Pets & Animals |
| Nebraska Cornhuskers | 16.29× | Sports |
| Eindhoven | 1.65× | Travel & Leisure |
| Goon | 4.49× | Movies & TV |
| 3D printing | 1.55× | Technology & Electronics |
| Prozis | 3.15× | Shopping |
| Headhunters (film) | 3.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.38 |
| Early Adopter Mentality | POWER | 1.53 |
| Social Media Usage | JOY | 1.3 |
| Career Orientation | POWER | 1.28 |
| Patriotism | CONSERVATISM | 1.25 |
| Urban Lifestyle | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 15.3% |
| Italy | 6.5% |
See Sega audiences in other countries
More Video game developer audiences in Germany
- Nintendo (3,659,753)
- GameStar (1,026,567)
- Ubisoft (966,233)
- Rockstar Games (836,303)
- GameStop (426,635)
Frequently asked questions
How many fans does Sega have in Germany?
Sega has an estimated audience of 318,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sega fans?
30.3% of Sega fans are female, 69.7% are male, with an average age of 29.0 years.
Which brands do Sega fans like most?
Sega fans show strongest brand affinity for Icon (magazine) (9.37×), Nebelung (32.22×), and Yeo Jin-goo (38.46×) over the country average.
Where do Sega fans live in Germany?
Sega fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,825), Bayern (reach 55,128), and Baden-Württemberg (reach 39,487). These three regions account for the largest share of the active audience.
What other brands do Sega fans also like?
Beyond Sega itself, the audience over-indexes on Nebelung (32.22×), Yeo Jin-goo (38.46×), Dog breed (1.83×), and Progressive rock (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sega. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.