Rascasse Audience Intelligence

Game Boy Target Market in Germany

A data profile of the people who buy, follow and care about Game Boy in Germany — modelled from more than twelve digital signal sources. Game Boy has an estimated audience of 306,315 people in Germany.

#11among Console in Germany#2178among Brand in Germany#391in Games

The average Game Boy fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jella Haase, Uschi Glas, Music video game, with strongest over-indexing on Jella Haase (43.53× the country average).

Demographically, the Game Boy audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Game Boy fan in Germany is more male, around 27.0 years old, with strong Patriotism tendencies and a notable affinity for Jella Haase.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Game Boy profile in Germany.

Audience size
306K
in Germany
Gender
35.4%♀
64.6% male
Age
27.0
average years
Country rank
#17054
Brand in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Game Boy

35.4% are female, 64.6% are male, average age 27.0.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Game Boy audience in Germany
MetricValue
Female35.4%
Male64.6%
Average age27.0
Estimated audience size306,315
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Game Boy audience in Germany
Age bracketShare%
16-1956%
20-2922%
30-3911%
40-497%
50+4%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Game Boy audience comes from Germany.

Worldwide audience distribution share by country for Game Boy
CountryShare
United States23.4%
Brazil8.2%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Game Boy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Game Boy customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.10×
02Sachsen-Anhalt~8K1.07×
03Niedersachsen~30K1.06×
04Brandenburg~10K1.06×
05Mecklenburg-Vorpommern~6K1.04×
06Hamburg~7K1.03×
07Saarland~4K1.02×
08Rheinland-Pfalz~20K0.99×
09Schleswig-Holstein~10K0.98×
10Bayern~50K0.97×
11Sachsen~10K0.97×
12Thüringen~8K0.97×
13Baden-Württemberg~40K0.96×
14Berlin~10K0.96×
15Hessen~20K0.95×
16Bremen~2K0.89×
Fig. 06

Affinity by region

Affinity by region — Game Boy, Germany
0.89×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Game Boy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Game Boy audience
#·InterestCategoryAffinity×
01Jella HaaseMovies & TV43.53×
02Paula BeerMovies & TV43.53×
03True LiesMovies & TV42.93×
04The Mamas & the PapasMusic & Radio38.97×
05Vinland Saga (manga)Literature31.29×
06Akira (manga)Movies & TV29.14×
07SegaGames27.81×
08David Copperfield (illusionist)Movies & TV25.75×
09Video game musicMusic & Radio23.78×
10Gizem EmreMovies & TV22.61×
11Clemens SchickMovies & TV22.57×
12Music video gameMusic & Radio20.43×
13IS (Infinite Stratos)Literature19.88×
14Super Smash Bros.Games17.07×
15Uschi GlasMovies & TV15.79×
16Katja RiemannMovies & TV15.42×
17ZootopiaMovies & TV11.81×
18Stephanie StumphMovies & TV11.76×
19Chuck NorrisMovies & TV7.84×
20Ehrlich BrothersMovies & TV7.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Game Boy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Game Boy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
ExtroversionTHRILL1.49×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Game Boy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Design AffinityPREMIUM0.95×
TraditionCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Game Boy's target market in Germany?

Game Boy's target market in Germany covers an estimated 306,315 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Game Boy customers?

35.4% of the Game Boy audience are female, 64.6% are male, with an average age of 27.0 years.

03

Which brands do Game Boy fans like most?

Game Boy fans show strongest brand affinity for Jella Haase (43.53×), Uschi Glas (15.79×), and Music video game (20.43×) over the country average.

04

Where do Game Boy fans live in Germany?

Game Boy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Game Boy fans also like?

Beyond Game Boy itself, the audience over-indexes on Uschi Glas (15.79×), Music video game (20.43×), Paula Beer (43.53×), and True Lies (42.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in Germany

See Game Boy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Game Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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