Game Boy Audience in Germany

Game Boy has an estimated audience of 305,738 people in Germany. 35.4% are female, 64.6% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jella Haase, Music video game, Uschi Glas, Paula Beer, True Lies.
The average Game Boy fan in Germany is 27.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jella Haase, Music video game, Uschi Glas, with strongest over-indexing on Jella Haase (43.53× the country average). Demographically, the Game Boy audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Console
Demographics of Game Boy fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 27.0 |
| Estimated audience size | 305,738 |
Audience persona
The typical Game Boy fan in Germany is more male, around 27.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jella Haase.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 75,985 | 1.14× |
| Bayern | 49,316 | 1× |
| Baden-Württemberg | 40,664 | 0.97× |
| Niedersachsen | 32,202 | 1.08× |
| Hessen | 22,531 | 0.97× |
| Rheinland-Pfalz | 15,001 | 0.98× |
| Berlin | 13,683 | 1× |
| Sachsen | 13,441 | 0.9× |
| Schleswig-Holstein | 10,639 | 0.97× |
| Brandenburg | 10,139 | 1.07× |
| Sachsen-Anhalt | 8,317 | 1.05× |
| Hamburg | 7,312 | 1.06× |
| Thüringen | 7,207 | 0.93× |
| Mecklenburg-Vorpommern | 6,012 | 1.03× |
| Saarland | 3,730 | 0.99× |
| Bremen | 2,256 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jella Haase | 43.53× | Movies & TV |
| Music video game | 20.43× | Music & Radio |
| Uschi Glas | 15.79× | Movies & TV |
| Paula Beer | 43.53× | Movies & TV |
| True Lies | 42.93× | Movies & TV |
| David Copperfield (illusionist) | 25.75× | Movies & TV |
| Clemens Schick | 22.57× | Movies & TV |
| Sega | 27.81× | Games |
| Video game music | 23.78× | Music & Radio |
| Vinland Saga (manga) | 31.29× | Literature |
| Chuck Norris | 7.84× | Movies & TV |
| Katja Riemann | 15.42× | Movies & TV |
| The Mamas & the Papas | 38.97× | Music & Radio |
| Stephanie Stumph | 11.76× | Movies & TV |
| Akira (manga) | 29.14× | Movies & TV |
| Super Smash Bros. | 17.07× | Games |
| Zootopia | 11.81× | Movies & TV |
| IS (Infinite Stratos) | 19.88× | Literature |
| Wii | 22.43× | Games |
| Sonic the Hedgehog (comics) | 30.36× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.88 |
| Career Orientation | POWER | 1.87 |
| Price Sensitivity | PREMIUM | 1.64 |
| Social Media Usage | JOY | 1.27 |
| Patriotism | CONSERVATISM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 8.2% |
| France | 8.0% |
See Game Boy audiences in other countries
More Console audiences in Germany
- Playstation 5 (4,900,857)
- PlayStation (3,466,088)
- Xbox (2,931,527)
- PlayStation 4 (2,073,468)
- PlayStation 3 (998,425)
Frequently asked questions
How many fans does Game Boy have in Germany?
Game Boy has an estimated audience of 305,738 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Game Boy fans?
35.4% of Game Boy fans are female, 64.6% are male, with an average age of 27.0 years.
Which brands do Game Boy fans like most?
Game Boy fans show strongest brand affinity for Jella Haase (43.53×), Music video game (20.43×), and Uschi Glas (15.79×) over the country average.
Where do Game Boy fans live in Germany?
Game Boy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 75,985), Bayern (reach 49,316), and Baden-Württemberg (reach 40,664). These three regions account for the largest share of the active audience.
What other brands do Game Boy fans also like?
Beyond Game Boy itself, the audience over-indexes on Music video game (20.43×), Uschi Glas (15.79×), Paula Beer (43.53×), and True Lies (42.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Game Boy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.