Wii Audience in United States

Wii logo

Wii has an estimated audience of 1,493,708 people in United States. 39.2% are female, 60.8% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Figure painting (hobby), Dog breed, Hope For Paws, Elsword, Combat sport.

The average Wii fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Figure painting (hobby), Dog breed, Hope For Paws, with strongest over-indexing on Figure painting (hobby) (17.78× the country average). Demographically, the Wii audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Video game

Demographics of Wii fans

Demographic split for Wii audience in United States
MetricValue
Female39.2%
Male60.8%
Average age31.5
Estimated audience size1,493,708

Audience persona

The typical Wii fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Figure painting (hobby).

Top regions in United States

Top regions ranked by reach for Wii in United States
RegionReachAffinity
California153,4490.93×
Texas144,3331.12×
Florida100,8451×
New York77,5870.93×
Ohio53,3411.16×
Pennsylvania52,8661.05×
Illinois51,9921.04×
North Carolina49,8491.11×
Georgia49,7141.08×
Michigan42,8751.1×
Virginia36,4721×
Arizona35,3141.16×
New Jersey33,4290.88×
Tennessee33,3921.11×
Indiana31,8161.17×
Washington28,6890.96×
Alabama28,2941.36×
Missouri28,1271.17×
Massachusetts24,6160.84×
Maryland24,0290.94×
South Carolina23,4171.04×
Louisiana23,1381.2×
Wisconsin22,0370.98×
Kentucky22,0321.18×
Colorado19,5460.83×
Minnesota19,4900.91×
Oklahoma18,9511.14×
Nevada16,1761.12×
Oregon15,8860.93×
Mississippi14,6951.19×
Arkansas14,4491.17×
Iowa13,2971.08×
Connecticut13,1080.87×
Utah13,0220.97×
Kansas11,9641.02×
Nebraska7,8681.05×
West Virginia7,6981.11×
Idaho7,5171×
New Mexico6,4280.86×
New Hampshire6,0351.03×
Maine4,8990.92×
Hawaii3,9390.61×
Montana3,8890.94×
Rhode Island3,7290.78×
Delaware3,5570.86×
Washington, District of Columbia3,3100.74×
South Dakota3,1200.9×
Alaska2,9220.91×
North Dakota2,6850.88×
Vermont2,0400.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wii audience
BrandAffinityCategory
Figure painting (hobby)17.78×Arts & Culture
Dog breed2.05×Pets & Animals
Hope For Paws34.13×Pets & Animals
Elsword26.61×Games
Combat sport2.49×Sports
Monogram5.72×Home & Garden
Joe Lynn Turner45.74×Music & Radio
Nebraska Cornhuskers9.2×Sports
Home construction1.55×Home & Garden
Wikia2.95×Internet & Social Media
ENA (Emergency Nurses Association)10.59×Health
Zach Ertz6.82×Sports
3D printing2.08×Technology & Electronics
Google Photos2.01×Technology & Electronics
Captain America (1990 film)3.46×Movies & TV
Arnold Palmer4.69×Sports
JDSU2.26×Business & Career
Atkins diet3.4×Health
Cullman County, Alabama8.53×Travel & Leisure
Harmony Korine6.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wii audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
Early Adopter MentalityPOWER1.87
ExtroversionTHRILL1.39
Convenience OrientationPREMIUM1.37
Social Media UsageJOY1.33
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Wii
CountryShare
United States24.2%
Japan15.3%
Germany5.4%

See Wii audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Wii have in United States?

Wii has an estimated audience of 1,493,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Wii fans?

39.2% of Wii fans are female, 60.8% are male, with an average age of 31.5 years.

Which brands do Wii fans like most?

Wii fans show strongest brand affinity for Figure painting (hobby) (17.78×), Dog breed (2.05×), and Hope For Paws (34.13×) over the country average.

Where do Wii fans live in United States?

Wii fans in United States are most concentrated in California (reach 153,449), Texas (reach 144,333), and Florida (reach 100,845). These three regions account for the largest share of the active audience.

What other brands do Wii fans also like?

Beyond Wii itself, the audience over-indexes on Dog breed (2.05×), Hope For Paws (34.13×), Elsword (26.61×), and Combat sport (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.