Wii Audience in United States
Wii has an estimated audience of 1,493,708 people in United States. 39.2% are female, 60.8% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Josh Hutcherson, Candy Crush Saga, Jude Law, Kia Sportage, Debby Ryan.
The average Wii fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Josh Hutcherson, Candy Crush Saga, Jude Law, with strongest over-indexing on Josh Hutcherson (45.74× the country average). Demographically, the Wii audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game
Demographics of Wii fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 31.5 |
| Estimated audience size | 1,493,708 |
Audience persona
The typical Wii fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Josh Hutcherson.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 153,449 | 0.93× |
| Texas | 144,333 | 1.12× |
| Florida | 100,845 | 1× |
| New York | 77,587 | 0.93× |
| Ohio | 53,341 | 1.16× |
| Pennsylvania | 52,866 | 1.05× |
| Illinois | 51,992 | 1.04× |
| North Carolina | 49,849 | 1.11× |
| Georgia | 49,714 | 1.08× |
| Michigan | 42,875 | 1.1× |
| Virginia | 36,472 | 1× |
| Arizona | 35,314 | 1.16× |
| New Jersey | 33,429 | 0.88× |
| Tennessee | 33,392 | 1.11× |
| Indiana | 31,816 | 1.17× |
| Washington | 28,689 | 0.96× |
| Alabama | 28,294 | 1.36× |
| Missouri | 28,127 | 1.17× |
| Massachusetts | 24,616 | 0.84× |
| Maryland | 24,029 | 0.94× |
| South Carolina | 23,417 | 1.04× |
| Louisiana | 23,138 | 1.2× |
| Wisconsin | 22,037 | 0.98× |
| Kentucky | 22,032 | 1.18× |
| Colorado | 19,546 | 0.83× |
| Minnesota | 19,490 | 0.91× |
| Oklahoma | 18,951 | 1.14× |
| Nevada | 16,176 | 1.12× |
| Oregon | 15,886 | 0.93× |
| Mississippi | 14,695 | 1.19× |
| Arkansas | 14,449 | 1.17× |
| Iowa | 13,297 | 1.08× |
| Connecticut | 13,108 | 0.87× |
| Utah | 13,022 | 0.97× |
| Kansas | 11,964 | 1.02× |
| Nebraska | 7,868 | 1.05× |
| West Virginia | 7,698 | 1.11× |
| Idaho | 7,517 | 1× |
| New Mexico | 6,428 | 0.86× |
| New Hampshire | 6,035 | 1.03× |
| Maine | 4,899 | 0.92× |
| Hawaii | 3,939 | 0.61× |
| Montana | 3,889 | 0.94× |
| Rhode Island | 3,729 | 0.78× |
| Delaware | 3,557 | 0.86× |
| Washington, District of Columbia | 3,310 | 0.74× |
| South Dakota | 3,120 | 0.9× |
| Alaska | 2,922 | 0.91× |
| North Dakota | 2,685 | 0.88× |
| Vermont | 2,040 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Josh Hutcherson | 45.74× | Movies & TV |
| Candy Crush Saga | 18.96× | Games |
| Jude Law | 28.34× | Movies & TV |
| Kia Sportage | 26.61× | Cars & Mobility |
| Debby Ryan | 21.26× | Movies & TV |
| Battlefield 4 | 36.51× | Games |
| James McAvoy | 20× | Movies & TV |
| Sean Kingston | 30.03× | Movies & TV |
| GameCube | 29.84× | Games |
| Pokémon | 5.71× | Games |
| GameStop | 5.65× | Games |
| Mario Kart | 16.48× | Games |
| Disneyland Paris | 10.59× | Travel & Leisure |
| The Legend of Zelda | 9.09× | Games |
| Hearthstone | 35.61× | Games |
| Tom Felton | 16.37× | Movies & TV |
| Superman | 2.26× | Movies & TV |
| Pizza Inn | 27.48× | Food & Beverages |
| Red Dead Redemption | 13.64× | Games |
| Game Boy | 19.84× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.25 |
| Early Adopter Mentality | POWER | 1.87 |
| Extroversion | THRILL | 1.39 |
| Convenience Orientation | PREMIUM | 1.37 |
| Social Media Usage | JOY | 1.33 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Japan | 15.3% |
| Germany | 5.4% |
See Wii audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Wii have in United States?
Wii has an estimated audience of 1,493,708 people in United States, concentrated in California and Texas.
What is the gender split and age of Wii fans?
39.2% of Wii fans are female, 60.8% are male, with an average age of 31.5 years.
Which brands do Wii fans like most?
Wii fans show strongest brand affinity for Josh Hutcherson (45.74×), Candy Crush Saga (18.96×), and Jude Law (28.34×) over the country average.
Where do Wii fans live in United States?
Wii fans in United States are most concentrated in California (reach 153,449), Texas (reach 144,333), and Florida (reach 100,845). These three regions account for the largest share of the active audience.
What other brands do Wii fans also like?
Beyond Wii itself, the audience over-indexes on Candy Crush Saga (18.96×), Jude Law (28.34×), Kia Sportage (26.61×), and Debby Ryan (21.26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.