Wii Audience in Germany
Wii has an estimated audience of 335,696 people in Germany. 40.4% are female, 59.6% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Mario Kart, Mario Kart 8, Final Fantasy, Harry Potter.
The average Wii fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Mario Kart, Mario Kart 8, with strongest over-indexing on Scooby-Doo (14.13× the country average). Demographically, the Wii audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Video game
Demographics of Wii fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 36.2 |
| Estimated audience size | 335,696 |
Audience persona
The typical Wii fan in Germany is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,317 | 1.08× |
| Bayern | 54,356 | 1.01× |
| Baden-Württemberg | 47,389 | 1.03× |
| Niedersachsen | 36,747 | 1.13× |
| Hessen | 26,585 | 1.04× |
| Rheinland-Pfalz | 17,763 | 1.06× |
| Sachsen | 16,943 | 1.03× |
| Berlin | 14,382 | 0.96× |
| Schleswig-Holstein | 12,458 | 1.03× |
| Brandenburg | 9,556 | 0.92× |
| Sachsen-Anhalt | 8,197 | 0.94× |
| Thüringen | 7,947 | 0.93× |
| Hamburg | 7,590 | 1× |
| Mecklenburg-Vorpommern | 5,998 | 0.94× |
| Saarland | 3,829 | 0.93× |
| Bremen | 2,815 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 14.13× | Movies & TV |
| Mario Kart | 19.37× | Games |
| Mario Kart 8 | 25.25× | Games |
| Final Fantasy | 11.43× | Games |
| Harry Potter | 2.27× | Movies & TV |
| Austin Powers (film series) | 16.32× | Movies & TV |
| The Legend of Zelda | 8.58× | Games |
| Nintendo Switch | 8× | Games |
| Elfen Lied | 27.37× | Literature |
| IGN | 16.54× | Movies & TV |
| Fortnite | 4.53× | Games |
| Super Smash Bros. | 12.41× | Games |
| Game Boy | 17.91× | Games |
| Superman | 3.1× | Movies & TV |
| Livemusic | 3.29× | Music & Radio |
| Tekken 7 | 29.29× | Games |
| Batman | 2.56× | Movies & TV |
| Mila Kunis | 8.09× | Movies & TV |
| Twitch | 3.02× | Games |
| Adam Levine | 19.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.7 |
| Social Media Usage | JOY | 1.36 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Pet Ownership | JOY | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Japan | 15.3% |
| Germany | 5.4% |
See Wii audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Wii have in Germany?
Wii has an estimated audience of 335,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wii fans?
40.4% of Wii fans are female, 59.6% are male, with an average age of 36.2 years.
Which brands do Wii fans like most?
Wii fans show strongest brand affinity for Scooby-Doo (14.13×), Mario Kart (19.37×), and Mario Kart 8 (25.25×) over the country average.
Where do Wii fans live in Germany?
Wii fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,317), Bayern (reach 54,356), and Baden-Württemberg (reach 47,389). These three regions account for the largest share of the active audience.
What other brands do Wii fans also like?
Beyond Wii itself, the audience over-indexes on Mario Kart (19.37×), Mario Kart 8 (25.25×), Final Fantasy (11.43×), and Harry Potter (2.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.