Rascasse Audience Intelligence

Mario Kart 8 Audience in United States

A data profile of the people who buy, follow and care about Mario Kart 8 in United States — modelled from more than twelve digital signal sources. Mario Kart 8 has an estimated audience of 1,636,368 people in United States.

#170among Video / Board Game in United States#350in Games

The average Mario Kart 8 fan in United States is 29.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Android (operating system), Gaming, Music video game, with strongest over-indexing on Android (operating system) (3.02× the country average).

Demographically, the Mario Kart 8 audience skews more male with an average age of 29.1, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Kart 8 fan in United States is more male, around 29.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Android (operating system).

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart 8 profile in United States.

Audience size
1.6M
in United States
Gender
34.4%♀
65.6% male
Age
29.1
average years
Country rank
#16621
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Kart 8 fans

34.4% are female, 65.6% are male, average age 29.1.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Mario Kart 8 audience in United States
MetricValue
Female34.4%
Male65.6%
Average age29.1
Estimated audience size1,636,368
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Mario Kart 8 audience in United States
Age bracketShare%
16-1949%
20-2922%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Mario Kart 8 audience comes from United States.

Worldwide audience distribution share by country for Mario Kart 8
CountryShare
United States29.3%
France9.5%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart 8 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Kart 8 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.31×
02Washington~40K1.24×
03Oregon~20K1.17×
04Michigan~50K1.14×
05Indiana~30K1.13×
06California~200K1.12×
07Oklahoma~20K1.12×
08Montana~5K1.12×
09Virginia~40K1.09×
10Idaho~9K1.08×
11Texas~200K1.07×
12Pennsylvania~60K1.06×
13Missouri~30K1.06×
14Connecticut~20K1.05×
15Illinois~60K1.04×
16Wisconsin~30K1.04×
17Kentucky~20K1.04×
18Kansas~10K1.04×
19Ohio~50K1.03×
20Nebraska~8K1.03×
21Iowa~10K1.02×
22Florida~100K1.01×
23Arkansas~10K1.01×
24Arizona~30K1.00×
25Tennessee~30K1.00×
26Maryland~30K1.00×
27New Hampshire~6K1.00×
28Georgia~50K0.99×
29North Carolina~50K0.99×
30New Jersey~40K0.99×
31West Virginia~8K0.99×
32Nevada~20K0.98×
33New York~90K0.97×
34Massachusetts~30K0.97×
35Minnesota~20K0.97×
36New Mexico~8K0.96×
37Maine~6K0.96×
38Rhode Island~5K0.96×
39Colorado~20K0.95×
40Mississippi~10K0.95×
41South Carolina~20K0.94×
42Louisiana~20K0.93×
43South Dakota~4K0.93×
44North Dakota~3K0.93×
45Alabama~20K0.92×
46Delaware~4K0.92×
47Alaska~3K0.92×
48Vermont~3K0.90×
49Hawaii~6K0.87×
50Washington, District of Columbia~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Mario Kart 8, United States
0.80×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart 8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart 8 audience
#·InterestCategoryAffinity×
01Hatsune MikuLiterature4.22×
02Super Smash Bros.Games3.56×
03The Legend of Zelda: Ocarina of TimeGames3.40×
04Music video gameMusic & Radio3.21×
05MangakaLiterature3.14×
06Super MarioGames3.05×
07Android (operating system)Technology & Electronics3.02×
08Super Mario Bros.Games2.78×
09GamingGames2.77×
10Colin FarrellMovies & TV2.77×
11Animal CrossingGames2.40×
12WarcraftGames2.25×
13Yu-Gi-Oh! Trading Card GameGames2.14×
14Action role-playing gameGames1.96×
15The Legend of ZeldaGames1.80×
16Platform gameGames1.75×
17Action-adventure gameGames1.59×
18CrunchyrollGames1.58×
19RetrogamingGames1.58×
20Japanese artArts & Culture1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart 8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Kart 8 audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN0.26×
Pet OwnershipJOY0.23×
SpiritualityBALANCE0.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Kart 8 audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.12×
DIY MentalityTHRILL0.13×
Design AffinityPREMIUM0.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Kart 8 have in United States?

Mario Kart 8 has an estimated audience of 1,636,368 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario Kart 8 fans?

34.4% of Mario Kart 8 fans are female, 65.6% are male, with an average age of 29.1 years.

03

Which brands do Mario Kart 8 fans like most?

Mario Kart 8 fans show strongest brand affinity for Android (operating system) (3.02×), Gaming (2.77×), and Music video game (3.21×) over the country average.

04

Where do Mario Kart 8 fans live in United States?

Mario Kart 8 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Kart 8 fans also like?

Beyond Mario Kart 8 itself, the audience over-indexes on Gaming (2.77×), Music video game (3.21×), Action role-playing game (1.96×), and Super Smash Bros. (3.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Mario Kart 8 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart 8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →