Mario Kart 8 Audience in United States

Mario Kart 8 logo

Mario Kart 8 has an estimated audience of 1,640,921 people in United States. 34.4% are female, 65.6% are male, average age 29.1. Top regions: California, Texas, Florida. Top brand affinities: Android (operating system), Gaming, Music video game, Action role-playing game, Super Smash Bros..

The average Mario Kart 8 fan in United States is 29.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Android (operating system), Gaming, Music video game, with strongest over-indexing on Android (operating system) (3.02× the country average). Demographically, the Mario Kart 8 audience skews more male with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Mario Kart 8 fans

Demographic split for Mario Kart 8 audience in United States
MetricValue
Female34.4%
Male65.6%
Average age29.1
Estimated audience size1,640,921

Audience persona

The typical Mario Kart 8 fan in United States is more male, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Android (operating system).

Top regions in United States

Top regions ranked by reach for Mario Kart 8 in United States
RegionReachAffinity
California215,9781.2×
Texas154,7021.1×
Florida110,2680.99×
New York93,6851.02×
Illinois62,4561.14×
Pennsylvania60,8471.1×
Ohio53,7581.06×
Georgia52,2851.03×
Michigan51,6761.2×
North Carolina51,3631.04×
Washington44,0121.34×
Virginia43,3431.08×
New Jersey43,0971.03×
Indiana35,9641.2×
Tennessee33,9891.03×
Arizona33,4811×
Massachusetts32,1781×
Maryland29,2961.04×
Missouri29,0761.1×
Wisconsin26,6571.08×
Colorado24,9160.96×
Minnesota23,3340.99×
South Carolina22,9010.93×
Oregon22,2921.19×
Kentucky21,9631.07×
Utah20,2321.38×
Alabama19,3890.85×
Louisiana19,3490.91×
Oklahoma19,3201.06×
Connecticut17,6761.07×
Nevada16,6511.05×
Arkansas13,6281.01×
Iowa13,5581×
Kansas12,7860.99×
Mississippi11,7130.87×
Idaho8,7941.07×
Nebraska8,6341.05×
New Mexico7,6430.93×
West Virginia7,1670.94×
New Hampshire6,2290.96×
Hawaii5,5430.79×
Maine5,0740.86×
Rhode Island4,4910.86×
Montana4,0570.89×
Delaware3,7770.83×
Washington, District of Columbia3,7370.76×
South Dakota3,3300.88×
Alaska2,8410.81×
North Dakota2,6670.79×
Vermont2,3430.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Kart 8 audience
BrandAffinityCategory
Android (operating system)3.02×Technology & Electronics
Gaming2.77×Games
Music video game3.21×Music & Radio
Action role-playing game1.96×Games
Super Smash Bros.3.56×Games
Action-adventure game1.59×Games
Super Mario Bros.2.78×Games
Super Mario3.05×Games
Mangaka3.14×Literature
Platform game1.75×Games
Sonic the Hedgehog (comics)2.44×Literature
Yu-Gi-Oh! Trading Card Game2.14×Games
Hatsune Miku4.22×Literature
Crunchyroll1.58×Games
Japanese art1.55×Arts & Culture
The Legend of Zelda1.8×Games
The Legend of Zelda: Ocarina of Time3.4×Games
Retrogaming1.58×Games
Animal Crossing2.4×Games
Warcraft2.25×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Kart 8 audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.91
Early Adopter MentalityPOWER2.04
Social Media UsageJOY1.27
Pet OwnershipJOY1.19
Urban LifestyleOPEN1.12
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Mario Kart 8
CountryShare
United States29.4%
France9.5%
Brazil6.9%

See Mario Kart 8 audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Mario Kart 8 have in United States?

Mario Kart 8 has an estimated audience of 1,640,921 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Kart 8 fans?

34.4% of Mario Kart 8 fans are female, 65.6% are male, with an average age of 29.1 years.

Which brands do Mario Kart 8 fans like most?

Mario Kart 8 fans show strongest brand affinity for Android (operating system) (3.02×), Gaming (2.77×), and Music video game (3.21×) over the country average.

Where do Mario Kart 8 fans live in United States?

Mario Kart 8 fans in United States are most concentrated in California (reach 215,978), Texas (reach 154,702), and Florida (reach 110,268). These three regions account for the largest share of the active audience.

What other brands do Mario Kart 8 fans also like?

Beyond Mario Kart 8 itself, the audience over-indexes on Gaming (2.77×), Music video game (3.21×), Action role-playing game (1.96×), and Super Smash Bros. (3.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart 8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.